Val Morgan: Difference between revisions
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Added 6th Logo (2019-Onwards) Minor changes to description, added my name to the descriptions list, Hope it works!
imported>Operaghost (Created page with "Logo descriptions by OZ_Paramount87 Video captures courtesy of RecordCouncil Background: Val Morgan is a cinema advertising network which operates in Australia and is owned b...") |
imported>Largerchips (Added 6th Logo (2019-Onwards) Minor changes to description, added my name to the descriptions list, Hope it works!) |
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Logo descriptions by OZ_Paramount87 | Logo descriptions by OZ_Paramount87, Largerchips | ||
Video captures courtesy of RecordCouncil | Video captures courtesy of RecordCouncil | ||
Background: Val Morgan is a cinema advertising network which operates in Australia and is owned by Hoyts. It has a virtual monopoly of the cinema advertising market, holding the advertising rights to every major cinema chain (Village, Event, Greater Union, Hoyts etc.) and the majority of Australia's independent cinemas. | Background: Val Morgan is a cinema advertising network which operates in Australia and is owned by Hoyts. It has a virtual monopoly of the cinema advertising market, holding the advertising rights to every major cinema chain (Village, Event, Greater Union, Hoyts, Reading, Palace, etc.) and the majority of Australia's independent cinemas. | ||
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Nickames: "The Laser" | |||
Note: | Note: | ||
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(late 90s-mid 2000s) | (late 90s-mid 2000s) | ||
Nicknames: "Always there", "Val Morgan VM" | Nicknames: "Always there", "Val Morgan VM" "The Planet" | ||
Logo: We pan through a landscape filled with yellow bar lights and film canisters forming a purple road. Above we see golden filmstrip (looking a lot like the AMC mascot) riding a film canister. The camera cuts to close shot of a Saturn-like planet, however the planet is made up of the gold central light, dark lilac filmstrips and popcorn rings. The filmstrip surfs on the popcorn, knocking them out of orbit. About half-way round the filmstrip stops and notices the filmstrip planet (which actually has a giant face) staring at it. The filmstrip then continues surfing around the planet. When it finishes it's rotation the face moves to the right and a purple film strip with the words "VAL MORGAN" along with the company logo, consisting of three isosceles triangles (two rightside-up and one upside-down) to make "VM", to the left of it, wipes in. | Logo: We pan through a landscape filled with yellow bar lights and film canisters forming a purple road. Above we see golden filmstrip (looking a lot like the AMC mascot) riding a film canister. The camera cuts to close shot of a Saturn-like planet, however the planet is made up of the gold central light, dark lilac filmstrips and popcorn rings. The filmstrip surfs on the popcorn, knocking them out of orbit. About half-way round the filmstrip stops and notices the filmstrip planet (which actually has a giant face) staring at it. The filmstrip then continues surfing around the planet. When it finishes it's rotation the face moves to the right and a purple film strip with the words "VAL MORGAN" along with the company logo, consisting of three isosceles triangles (two rightside-up and one upside-down) to make "VM", to the left of it, wipes in. | ||
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(mid 2000s-2012) | (mid 2000s-2012) | ||
Nickname: "Australia's Most Annoying Logo" | Nickname: "Australia's Most Annoying Logo" "The Floating Letters" | ||
Logo: On a blue background we zoom back to see silver letters floating around. Four blue square then come from all areas of the screen to form a blue rectangle. The letters fade away as a white light appears and lights up the logo revealing "valmorgan" at the bottom of the rectangle. The words "cinema network" appear below on the left and right respectively, and move towards the logo until it lines up. Underneath all that "pre-show program" fades in. | Logo: On a blue background we zoom back to see silver letters floating around. Four blue square then come from all areas of the screen to form a blue rectangle. The letters fade away as a white light appears and lights up the logo revealing "valmorgan" at the bottom of the rectangle. The words "cinema network" appear below on the left and right respectively, and move towards the logo until it lines up. Underneath all that "pre-show program" fades in. | ||
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Nicknames: "The Neon Lines" | |||
Logo: On a dark blue gradient background, we see a small neon lines fly towards the left of screen and expand to an array of thin neon lines in a parabola-like formation, thinning out towards the right of the screen. The camera shot then rotates left and to another angle, to show the neon lines are actually form an sort of hourglass figure and another set of neon lines that are closest to the viewer. Above this last set of neon lines explain are the words "DEEP ENGAGEMENT", as the camera zooms back and left. A blurring effect happens and we see another shot of the neon hourglass structure as "PROVEN EFFECTIVENESS" appear as the camera follows a set of outwardly rotating neon lines that start to fizzle out. The camera then moves quickly and blurs slightly to the other side of the hourglass structure, where the words "CINEMA ADVERTISING DELIVERS RESULTS" as the hourglass forms back into the parabola-like shape at the start of the animation. The neon lines then close on each other, as, from the left of screen, a lens flare and fine dust form the ValMorgan logo, with the blue square (sans company name) and the words "valmorgan pre-show" while the URL www.valmorgan.com.au form in a spaced out, narrow font. | Logo: On a dark blue gradient background, we see a small neon lines fly towards the left of screen and expand to an array of thin neon lines in a parabola-like formation, thinning out towards the right of the screen. The camera shot then rotates left and to another angle, to show the neon lines are actually form an sort of hourglass figure and another set of neon lines that are closest to the viewer. Above this last set of neon lines explain are the words "DEEP ENGAGEMENT", as the camera zooms back and left. A blurring effect happens and we see another shot of the neon hourglass structure as "PROVEN EFFECTIVENESS" appear as the camera follows a set of outwardly rotating neon lines that start to fizzle out. The camera then moves quickly and blurs slightly to the other side of the hourglass structure, where the words "CINEMA ADVERTISING DELIVERS RESULTS" as the hourglass forms back into the parabola-like shape at the start of the animation. The neon lines then close on each other, as, from the left of screen, a lens flare and fine dust form the ValMorgan logo, with the blue square (sans company name) and the words "valmorgan pre-show" while the URL www.valmorgan.com.au form in a spaced out, narrow font. | ||
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Editor's Note: None. | Editor's Note: None. | ||
Nicknames: "The Eye" | 5th Logo | ||
(2014-2019) | |||
Nicknames: "The Eye" "The Human Elements of Cinema" | |||
Logo: on a black.background, we see a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words"DEEPER ENGAGEMENT", as the eye fades out. Then, we see more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words"HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and we zoom through the pupil, revealing the words"CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown. | Logo: on a black.background, we see a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words"DEEPER ENGAGEMENT", as the eye fades out. Then, we see more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words"HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and we zoom through the pupil, revealing the words"CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown. | ||
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Availability: Seen before every film in almost every Australian cinema. | Availability: Seen before every film in almost every Australian cinema. | ||
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Editor's Note: None. | Editor's Note: None | ||
6th Logo | |||
(2019-Present) | |||
Nicknames: "The Bubbles and Balls" "Making Messages Memorable" | |||
Video: https://www.youtube.com/watch?v=Vf40tOuV2fg | |||
Logo: A Water drop of some sort, drops onto a black surface, as it hits the surface it explodes into many water drop like objects, we cut to a close up of the objects, we see it with many neon lines resembling possibly a flower, as gold tower like objects rise up in the right of the frame, we cut to a birds eye view of the tower like objects which now look more like cogs, nuts and bolts, fall into what is now a screen in a cinema, some of these objects in the middle of the frame form an O as the camera pans around what is undoubtedly a cinema screen, the O turns into blue bubble like balls and the screen resembles an eye, The bubbles and balls quickly zoom at us and we cut to a close up of the bubbles and towers zooming towards the audience, the towers transform into bubbles and balls quickly, we cut to a view of the cinema screen obstructed by two seats in a cinema, as the bubbles and balls are rising up to the ceiling of the cinema, we then cut to a perfect view of the screen as the bubbles and balls move away from the screen which has a ripple effect on it, the words valmorgan in lowercase are formed on the screen by blue spark trails, the words "Making Messages Memorable since 1894" fade in, The camera zooms out behind a seat as the bubbles and balls float to the ceiling, we fade to black with only the white text "valmorgan" with "Making Messages Memorable since 1894" remains in white, we cut to black. | |||
FX/SFX: a nineteen second logo with lots happening, starts out simple and then quickly becomes something amazing, all done in amazing CGI, most impressively the neon trails, bubbles, balls and golden towers, really, really good CGI. | |||
Music/Sounds: we start with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note. | |||
Availability: In every cinema that Val Morgan advertises on in Australia, New Zealand and the United Arab Emirates, can be seen on the advertising boards in a cinema foyer, is not seen in some regional Australian independent cinemas, cannot be seen at Reading Cinemas in Australia though. | |||
Editors Note: None | |||