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''Logo descriptions by Matt A., James Fabiano, Adam P., Gilblitz112 and Logophile'' | ''Logo descriptions by Matt A., James Fabiano, Adam P., Gilblitz112 and Logophile''<br>''Logo captures by Shadeed A. Kelly, Eric S., Bob Fish, Mr. Logo Lord, V of Doom, Stephen Cezar, Supermarty-o, TrickyMario7654, TheEriccorpinc, Pygmalion X and Logophile''<br>''Editions by Shadeed A. Kelly, iheartparamount, V of Doom, Stephen Cezar and Mr. Timebomb (aka Thisisanswer), and Unnepad''<br>''Video captures courtesy of Stephen Cezar, Phasicblu, Eric S., JohnnyL80, TrickyMario7654, and Mitchell Hang'' | ||
''Logo captures by Shadeed A. Kelly, Eric S., Bob Fish, Mr. Logo Lord, V of Doom, Stephen Cezar, Supermarty-o, TrickyMario7654, TheEriccorpinc, Pygmalion X and Logophile'' | |||
''Editions by Shadeed A. Kelly, iheartparamount, V of Doom, Stephen Cezar and Mr. Timebomb (aka Thisisanswer), and Unnepad'' | |||
''Video captures courtesy of Stephen Cezar, Phasicblu, Eric S., JohnnyL80, TrickyMario7654, and Mitchell Hang'' | |||
<u>Background</u>: Lorimar was formed initially as "Lorimar Productions" on February 1, 1969 by Merv Adelson, Irwin Molasky, and producer Lee Rich, who named the company after Adelson's ex-wife Lori, and San Diego, California's Palomar Airport. Their first production was the TV movie The Homecoming (now owned by CBS Television Studios), based on the book by Earl Hamner. Their first logo did not appear until 1971 when The Waltons premiered. On April 21, 1986, it merged with [[Telepictures Corporation]] and later became Lorimar-Telepictures Corporation (or just simply "[[Lorimar-Telepictures]]"). In 1987, the television production companies were later split back in two companies and Lorimar was reincorporated as Lorimar Television, but "Lorimar-Telepictures" remained as the name for their parent company. On January 12, 1989, Warner Communications (later "Time Warner", now "WarnerMedia") acquired Lorimar-Telepictures and both distribution arms were folded into Warner Bros. Television Distribution by forming "Warner Bros. Domestic Television Distribution" and continued producing the surviving TV shows. The Lorimar name continued until mid-1993, when it was folded into Warner Bros. Television. However, WBTV continued producing the remaining programs under its name. | |||
===1st Logo (October 31, 1971-May 10, 1978)=== | |||
1st Logo | |||
(October 31, 1971-May 10, 1978) | |||
A Lorimar Production (1971)Lorimar: 1971-1978Lorimar Productions 1974Lorimar / Filmation (1971)Lorimar (in-credit) (1973) | A Lorimar Production (1971)Lorimar: 1971-1978Lorimar Productions 1974Lorimar / Filmation (1971)Lorimar (in-credit) (1973) | ||
Nicknames: "LP", "A Lorimar Production" | <u>Nicknames</u>: "LP", "A Lorimar Production" | ||
Logo: On a blank red screen, we see the words "A LORIMAR PRODUCTION" wiped in a Goudy font. As this happens, a thick white line starts to draw out the letter "L", then turns and goes straight, before wrapping around and forming the letter "P", using the bottom of the "L" above to serve as the bottom of the "P". It then stops at the bottom of, and between the words "LORIMAR" and "PRODUCTION". | <u>Logo</u>: On a blank red screen, we see the words "A LORIMAR PRODUCTION" wiped in a Goudy font. As this happens, a thick white line starts to draw out the letter "L", then turns and goes straight, before wrapping around and forming the letter "P", using the bottom of the "L" above to serve as the bottom of the "P". It then stops at the bottom of, and between the words "LORIMAR" and "PRODUCTION". | ||
Trivia: The logo was created and designed by Sandy Dvore, who also created the 1982 United Artists "Turning UA" logo and the brush-stroke logo and drawings from the soap opera, The Young and the Restless. | <u>Trivia</u>: The logo was created and designed by Sandy Dvore, who also created the 1982 United Artists "Turning UA" logo and the brush-stroke logo and drawings from the soap opera, The Young and the Restless. | ||
Variants: | <u>Variants</u>: An in-credit notice/logo can be seen in some early productions from the company, such as in the TV movies Aesop's Fables and The Girls of Huntington House. | ||
An in-credit notice/logo can be seen in some early productions from the company, such as in the TV movies Aesop's Fables and The Girls of Huntington House. | |||
A dark variant exists possibly due to film deterioration, where the background is brown. | A dark variant exists possibly due to film deterioration, where the background is brown. | ||
FX/SFX: The white line drawing itself to form "LP" and "A LORIMAR PRODUCTION" wiping in. | <u>FX/SFX</u>: The white line drawing itself to form "LP" and "A LORIMAR PRODUCTION" wiping in. | ||
Music/Sounds: | <u>Music/Sounds</u>: An electric piano-type scale is played as the "LP" is formed, going up this scale: Low C, A, E, F, A, Mid C, E, F, A, High C (hold and fade, leaving an echo). This tune was composed by Jack Elliot and Allyn Ferguson and was played on a Fender Rhodes electric piano. Sometimes, the last note fades-out early or there would be no music. A high tone variant exists as well. | ||
An electric piano-type scale is played as the "LP" is formed, going up this scale: Low C, A, E, F, A, Mid C, E, F, A, High C (hold and fade, leaving an echo). This tune was composed by Jack Elliot and Allyn Ferguson and was played on a Fender Rhodes electric piano. Sometimes, the last note fades-out early or there would be no music. A high tone variant exists as well. | |||
The in-credit variant has the closing theme of the movie. | The in-credit variant has the closing theme of the movie. | ||
Music/Sounds Trivia: Recent American prints of The Ninth Configuration feature a higher-pitched variant of the jingle playing over a dedication screen (to writer/director William Peter Blatty's son, Peter Vincent Galahad Blatty). Lorimar held some foreign rights to the film, so it's possible that the audio was taken from a foreign master. | Music/Sounds Trivia: Recent American prints of The Ninth Configuration feature a higher-pitched variant of the jingle playing over a dedication screen (to writer/director William Peter Blatty's son, Peter Vincent Galahad Blatty). Lorimar held some foreign rights to the film, so it's possible that the audio was taken from a foreign master. | ||
Availability: Rare. | <u>Availability</u>: Rare. | ||
It's still saved on most episodes of The Waltons on the DVD box sets (with the WBTD logo following it), however TNN (now The Paramount Network) airings in the late '90s plastered this logo with the 1994 WB Domestic Pay TV logo. | It's still saved on most episodes of The Waltons on the DVD box sets (with the WBTD logo following it), however TNN (now The Paramount Network) airings in the late '90s plastered this logo with the 1994 WB Domestic Pay TV logo. | ||
This also appears at the end of various TV movies from the era such as The Blue Knight, Bad Ronald, Don't Be Afraid of the Dark, and Helter Skelter, which are retained on some of the recent DVD and Blu-ray releases (and omitting the Viacom "V of Doom" logo at the end on current releases, although the original Warner Archive DVD-R of Don't Be Afraid of the Dark and a recent European TV broadcast of A Dream for Christmas feature the Viacom "Wigga Wigga" logo plastered over this logo, while a recent Decades broadcast of The Blue Knight had the Viacom "V of Steel" logo over this logo instead). | This also appears at the end of various TV movies from the era such as The Blue Knight, Bad Ronald, Don't Be Afraid of the Dark, and Helter Skelter, which are retained on some of the recent DVD and Blu-ray releases (and omitting the Viacom "V of Doom" logo at the end on current releases, although the original Warner Archive DVD-R of Don't Be Afraid of the Dark and a recent European TV broadcast of A Dream for Christmas feature the Viacom "Wigga Wigga" logo plastered over this logo, while a recent Decades broadcast of The Blue Knight had the Viacom "V of Steel" logo over this logo instead). | ||
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This was also originally seen on the first two seasons of Eight is Enough, but this logo along with the next logo got plastered by the 1990 WBTD logo in syndication and most reruns. | This was also originally seen on the first two seasons of Eight is Enough, but this logo along with the next logo got plastered by the 1990 WBTD logo in syndication and most reruns. | ||
Editor's Note: Generally speaking, this is noted for its unique design and jingle, but also for its unpolished animation with a noticeable error, as part of the "P" appears before it is animated! | <u>Editor's Note</u>: Generally speaking, this is noted for its unique design and jingle, but also for its unpolished animation with a noticeable error, as part of the "P" appears before it is animated! | ||
===2nd Logo (September 6, 1978-May 22, 1986)=== | |||
2nd Logo | |||
(September 6, 1978-May 22, 1986) | |||
Lorimar (1979)Lorimar (1981)Lorimar (1982) #2Lorimar (1983)Lorimar (1982) [16:9 cropped] | Lorimar (1979)Lorimar (1981)Lorimar (1982) #2Lorimar (1983)Lorimar (1982) [16:9 cropped] | ||
Lorimar Productions (1978, with a trademark symbol)Lorimar (1984)Lorimar (1985)Lorimar (1985)Lorimar (1986) | Lorimar Productions (1978, with a trademark symbol)Lorimar (1984)Lorimar (1985)Lorimar (1985)Lorimar (1986) | ||
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=== 3rd Logo (March 9, 1988) === | |||
3rd Logo | |||
(March 9, 1988) | |||
Logo: On a white background, two logos fade in. The top being the one for Green/Epstein Productions (a giant green stylized "GE" with the company name Green Epstein Productions/Lorimar Televisionunderneath the "E") and the bottom being the print logo for Lorimar Television (which is based off the next logo used below with "A LORIMAR TELEPICTURES COMPANY" byline below). In between the two logos are the words "in association with". | Logo: On a white background, two logos fade in. The top being the one for Green/Epstein Productions (a giant green stylized "GE" with the company name Green Epstein Productions/Lorimar Televisionunderneath the "E") and the bottom being the print logo for Lorimar Television (which is based off the next logo used below with "A LORIMAR TELEPICTURES COMPANY" byline below). In between the two logos are the words "in association with". | ||
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Editor's Note: A very unique appearance of the print logo, and something of a predecessor of the Marble logo. | Editor's Note: A very unique appearance of the print logo, and something of a predecessor of the Marble logo. | ||
=== 4th Logo (October 3, 1988-September 1993) === | |||
4th Logo | |||
(October 3, 1988-September 1993) | |||
Lorimar Television (1991) FilmedLorimar Television (1988)Lorimar TV: 1988-bLorimar Television (1992) | Lorimar Television (1991) FilmedLorimar Television (1988)Lorimar TV: 1988-bLorimar Television (1992) | ||
Lorimar Television (Filmed) (1993)Lorimar Television: 1992-1993 | Lorimar Television (Filmed) (1993)Lorimar Television: 1992-1993 | ||
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=== 5th Logo (In-credit) (September 22, 1989-August 6, 1993) === | |||
5th Logo (In-credit) | |||
(September 22, 1989-August 6, 1993) | |||
Lorimar Television - Family Matters (1989)Lorimar Television -Step By Step- (1991)Lorimar TV-Full House: 1990Lorimar TV-Perfect Strangers: 1991Lorimar Television (1991) | Lorimar Television - Family Matters (1989)Lorimar Television -Step By Step- (1991)Lorimar TV-Full House: 1990Lorimar TV-Perfect Strangers: 1991Lorimar Television (1991) | ||
Lorimar-Full House-1990Lorimar Television (1992, in-credit)Lorimar-Family Matters-1992Lorimar TV-Family Matters: 1992Lorimar TV-Full House: 1992 | Lorimar-Full House-1990Lorimar Television (1992, in-credit)Lorimar-Family Matters-1992Lorimar TV-Family Matters: 1992Lorimar TV-Full House: 1992 | ||