DreamWorks Animation: Difference between revisions

On April 28, 2016, Comcast officially announced that it was intended on acquiring DreamWorks Animation for $3.8 billion, valuing the company at $41 per share. The acquisition was completed on August 22 of that year, and became a unit of NBCUniversal. [[Universal Pictures]] took over distribution rights of DreamWorks Animation's films shortly after the 20th Century Fox deal ended; and they would release their first theatrical DWA film, ''How to Train Your Dragon: The Hidden World'', on February 22, 2019. As of today however, [[Paramount Global]] still retains the TV (and select streaming) rights to most of the Paramount-distributed DreamWorks Animation films under license from Universal Pictures, which are also licensed by [[Trifecta Entertainment & Media]] for syndication. In Japan, DreamWorks titles are currently distributed by [[GAGA Corporation (Japan)|GAGA]] in partnership with Universal's Japanese distirbutor, Toho-Towa.

File:DreamWorks_Animation_(2004).png|Early variant

File:DreamWorks_Animation_(2005).png|Later variant

DreamWorks Animation Madagascar Penguins Christmas Caper.webp|''The Madagascar Penguins in A Christmas Caper''

File:DreamWorks_Animation_(2006).png|Variant with just the line underneath

DreamWorks Animation Rare Variant.webp|Extremely rare version of the line variant

File:DreamWorks_Animation_(2006),_2.png|"SKG" variant

File:DreamWorks_Animation_(2007).png|Later "ANIMATION SKG" variant

File:DreamWorks_Animation_(2005),_3.png|''Over the Hedge'' teaser

File:GW184H140.png|Handheld video games

'''Logo:''' We pan up through a cloudy {{color|deepskyblue|light blue}} sky at daytime as the familiar DreamWorks crescent moon is seen. A boy (similar to that of the 1997 [[DreamWorks Pictures]] logo) flies up onto the moon holding a bunch of balloons, and as he takes his place, he takes out his fishing rod and casts it, while letting go of the balloons. The camera pans further up into a cloud formation similar to the [[DreamWorks Pictures]] logo, as the balloons fly up and then pop into the {{Font color|red|r}}{{Font color|orange|a}}{{Font color|yellow|i}}{{Font color|limegreen|n}}{{Font color|dodgerblue|b}}{{Font color|mediumslateblue|o}}{{Font color|orchid|w}}-colored letters "{{color|red|{{Font|Times New Roman|'''<big>D</big>'''}}}}{{color|royalblue|{{Font|Times New Roman|'''R'''}}}}{{color|darkorange|{{Font|Times New Roman|'''E'''}}}}{{color|mediumvioletred|{{Font|Times New Roman|'''A'''}}}}{{color|limegreen|{{Font|Times New Roman|'''M'''}}}}{{color|red|{{Font|Times New Roman|'''<big>W</big>'''}}}}{{color|royalblue|{{Font|Times New Roman|'''O'''}}}}{{color|darkorange|{{Font|Times New Roman|'''R'''}}}}{{color|mediumvioletred|{{Font|Times New Roman|'''K'''}}}}{{color|limegreen|{{Font|Times New Roman|'''S'''}}}}", in its corporate font. The text slightly eases in as "ANIMATION SKG", underneath a {{color|royalblue|dark blue}} line, fades in underneath.

* On ''Shrek 2'', as well as DreamWorks Animation's DVD releases until ''Flushed Away'' and DreamWorks Animation's UK DVD releases until ''Over the Hedge'', there's an early version of the logo where it just says "ANIMATION" underneath.

* On ''The Madagascar Penguins in A Christmas Caper'', the "ANIMATION SKG" variant of the logo has the boy and the moon above.

* Starting in 2006 with ''Flushed Away'', the kid and the moon appear above the text, replacing the two cumulus clouds in the far middle of the logo. On the aforementioned film, however, it simply has "SKG" underneath with lines on the left and right of it respectively, much like the regular [[DreamWorks Pictures]] logo. Starting with ''Shrek the Third'', the text reverted back to "ANIMATION SKG" (Though the "SKG" text still appears at the end of films such as ''Kung Fu Panda'').

* On DWA handheld video games, there is a print version of the logo on a white background.

* A still version of the logo exists at the end of DWA films.

===2nd Logo (February 1, 2009, March 21, 2010-June 2, 2017, September 2020, July 2, 2021)===

File:Dreamworks_Animation_2.png|CinemaScope

screenshot_%284%29.png|20 Years

'''Logo:''' In a starry nighttime sky, we see a full {{Font color|violet|violet}} moon. A shadow appears on it as it turns into a crescent moon, revealing the boy (now in {{Font color|violet|violet}}) from the last logo sitting on it. He takes out his fishing rod and casts it, swinging it around the {{Font color|fuchsia|fuchsia}} clouds as the camera pans out. Then, the words "DREAMWORKS" in {{Font color|violet|violet}} zoom out and spread one-by-one below the moon, ending with "ANIMATION SKG" appearing between two lines in {{Font color|violet|violet}}.

* On the Super Bowl trailer for ''Monsters vs. Aliens'', the name underneath reads "SKG", much like the normal [[DreamWorks Pictures]] logo.

'''FX/SFX:''' The zooming, the swinging of the fishing rod, and the spreading/arranging of the letters. Very nice CGI by DreamWorks Animation Glendale.

'''Music/Sounds:''' A dreamy flute/piano/string piece that leads into a re-orchestrated rendition of the last logo's theme. This theme debuted in ''Shrek Forever After''. Unfortunately, this theme was rarely used (the opening theme of films were often used instead), only being present on that film and a couple of others, as well as the ''Penguins of Madagascar'' game. The still version is silent or uses the film's ending theme.

===3rd Logo (November 24, 2017- )===

File:DreamWorks Animation How to Train Your Dragon The Hidden World.png|CinemaScope

File:DreamWorks Animation Logo (2019).jpg|Open matte

* On trailers, the byline is already there when "D<small>REAM</small>W<small>ORKS</small>" forms. A notable exception is on ''The Bad Guys'' as it uses the film's custom variant.  

* An alternate version exists where it has the print logo on a blue background, which was seen on the 2018 animated short ''Bird Karma''. An inverted version appeared on ''Trolls Holiday'' (where this logo debuted).

* A 25 Years variant was used before the ''Trolls World Tour'' variant. In this variant, clips from past DreamWorks Animation films were shown, before Guy Diamond (from the ''Trolls'' franchise) appears as he is hanging from the top of the screen with his hair. The clips disappears and Guy sneezes and covers it in silver glitter to reveal the logo.

'''FX/SFX:''' Brilliant CGI, mixing 2-D and 3-D animation, this time, not having the boy on the moon actually animate. None for the still and print versions (however in ''Bird Karma'', the alternate print logo is wiggling).