2waytraffic: Difference between revisions
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{{PageCredits|description=Shadeed A. Kelly|capture=Shadeed A. Kelly and EnormousRat|video=Eric S.}} | {{PageCredits|description=Shadeed A. Kelly|capture=Shadeed A. Kelly and EnormousRat|video=Eric S.}} | ||
=== Background === | === Background === <!--T:2--> | ||
'''2waytraffic''' is a Dutch entertainment company that was formed in 2004 by former [[Endemol (Netherlands)|Endemol]] executives Kees Abrahams, Unico Glorie, and Taco Ketelaar that is based in Hilversum, the Netherlands. In December 2006, 2waytraffic acquired [[Celador (UK)|Celador International]] from Celador, Ltd., and with it, the international rights to ''Who Wants To Be A Millionaire?'' among other formats. On June 4, 2008, 2waytraffic was acquired by [[Sony Pictures Entertainment]] for £114.3 million ($223.2 million in US dollars) and was under [[Sony Pictures Television International]] until April 1, 2009, when SPT and SPTI were combined under one roof. In April 2012, 2waytraffic became "Sony Pictures Television International Formats Distribution". Today, 2waytraffic is an in-name-only unit of [[Sony Pictures Television]]. | '''2waytraffic''' is a Dutch entertainment company that was formed in 2004 by former [[Endemol (Netherlands)|Endemol]] executives Kees Abrahams, Unico Glorie, and Taco Ketelaar that is based in Hilversum, the Netherlands. In December 2006, 2waytraffic acquired [[Celador (UK)|Celador International]] from Celador, Ltd., and with it, the international rights to ''Who Wants To Be A Millionaire?'' among other formats. On June 4, 2008, 2waytraffic was acquired by [[Sony Pictures Entertainment]] for £114.3 million ($223.2 million in US dollars) and was under [[Sony Pictures Television International]] until April 1, 2009, when SPT and SPTI were combined under one roof. In April 2012, 2waytraffic became "Sony Pictures Television International Formats Distribution". Today, 2waytraffic is an in-name-only unit of [[Sony Pictures Television]]. | ||
=== (September 10, 2007-April 26, 2012) === | === (September 10, 2007-April 26, 2012) === <!--T:3--> | ||
{{Gallery|align=center|mode=packed|height=200|width= | {{Gallery|align=center|mode=packed|height=200|width= | ||
|2waytraffic.jpg| | |2waytraffic.jpg| | ||
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{{YouTube|id=Uu423G8Kdd8|width=320|height=180}} | {{YouTube|id=Uu423G8Kdd8|width=320|height=180}} | ||
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'''Nicknames:''' "The 3-D Arrows", "Rotating Arrows" | '''Nicknames:''' "The 3-D Arrows", "Rotating Arrows" | ||
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'''Logo:''' On a white background, we see a white 3-D arrow inside a {{Font color|purple|purple}} 3-D circle pointing down to the other white arrow in a {{Font color|deepskyblue|light blue}} 3-D circle. We later see a white flash to reveal "{{Font color|silver|2wa}}", which later flashes again to the 2waytraffic logo as the name leans up from diagonal to horizontal while the arrows and circles twist and turn to position themselves. | '''Logo:''' On a white background, we see a white 3-D arrow inside a {{Font color|purple|purple}} 3-D circle pointing down to the other white arrow in a {{Font color|deepskyblue|light blue}} 3-D circle. We later see a white flash to reveal "{{Font color|silver|2wa}}", which later flashes again to the 2waytraffic logo as the name leans up from diagonal to horizontal while the arrows and circles twist and turn to position themselves. | ||
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'''Variants:''' | '''Variants:''' | ||
* On 2waytraffic's site on October 6, 2008, the flash player intro has the logo that features the byline "a SONY PICTURES ENTERTAINMENT company" under the name "2waytraffic" animating under the logo. However, the byline hasn't appeared on on-screen local syndicated episodes of ''Who Wants to Be A Millionaire?'' until September 5, 2011. It also can be seen overseas such as on the 2009 Dutch version of ''Pyramid''. | * On 2waytraffic's site on October 6, 2008, the flash player intro has the logo that features the byline "a SONY PICTURES ENTERTAINMENT company" under the name "2waytraffic" animating under the logo. However, the byline hasn't appeared on on-screen local syndicated episodes of ''Who Wants to Be A Millionaire?'' until September 5, 2011. It also can be seen overseas such as on the 2009 Dutch version of ''Pyramid''. | ||
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* To go with the above, some episodes of ''Classic Millionaire'' on Challenge with a 2007 copyright date instead uses a static version of the 3D logo, including the Sony byline. | * To go with the above, some episodes of ''Classic Millionaire'' on Challenge with a 2007 copyright date instead uses a static version of the 3D logo, including the Sony byline. | ||
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'''FX/SFX:''' The arrows rotating. Nice CGI effects! | '''FX/SFX:''' The arrows rotating. Nice CGI effects! | ||
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'''Music/Sounds:''' | '''Music/Sounds:''' | ||
* 2007-2008: A 10-note piano theme. | * 2007-2008: A 10-note piano theme. | ||
* 2008-2012: Same as above with a beautiful techno drum beat added to the theme and another sound when the SPE byline is animating, which has been heard on promos of series on 2waytraffic/Sony Pictures Television's site and non-US series. | * 2008-2012: Same as above with a beautiful techno drum beat added to the theme and another sound when the SPE byline is animating, which has been heard on promos of series on 2waytraffic/Sony Pictures Television's site and non-US series. | ||
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'''Music/Sounds Variants:''' | '''Music/Sounds Variants:''' | ||
* On the U.S. version of ''Who Wants to Be a Millionaire?'', the end title theme plays. | * On the U.S. version of ''Who Wants to Be a Millionaire?'', the end title theme plays. | ||
* A long version exists. | * A long version exists. | ||
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'''Availability:''' Common. | '''Availability:''' Common. | ||
* It was seen on post-2007 episodes of ''Who Wants to Be a Millionaire?'' in local syndication and on most of its international versions. It's retained on Game Show Network's reruns. | * It was seen on post-2007 episodes of ''Who Wants to Be a Millionaire?'' in local syndication and on most of its international versions. It's retained on Game Show Network's reruns. | ||
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* Almost all episodes of the UK version of ''Millionaire'' made after 2011 featured the [[Victory Television (UK)|Victory Television]] logo, but most episodes of ''Classic Millionaire'' on Challenge from 2007 onwards will feature this logo. | * Almost all episodes of the UK version of ''Millionaire'' made after 2011 featured the [[Victory Television (UK)|Victory Television]] logo, but most episodes of ''Classic Millionaire'' on Challenge from 2007 onwards will feature this logo. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
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{{TV-Navbox}} | {{TV-Navbox}} | ||
{{Navbox-Sony}} | {{Navbox-Sony}} | ||
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[[Category:Television logos]] [[Category:Dutch logos]] | [[Category:Television logos]] [[Category:Dutch logos]] | ||
[[Category:Dutch television logos]] | [[Category:Dutch television logos]] | ||