Sony Entertainment: Difference between revisions

<u>Nicknames:</u> "Be Moved", "The Sony Flash"

<u>Logo:</u> On a black background, we see the Sony corporate logo, in white, appearing in the center of the screen. It fades in gradually from a white light appearing between the "<span style="font-family: 'Times New Roman';">'''O'''</span>" and "<span style="font-family: 'Times New Roman';">'''N'''</span>". As it lights up the rest of the logo, it then flashes, which fully lights up the logo. After a few seconds, we then zoom in on the "<span style="font-family: 'Times New Roman';">'''O'''</span>", revealing that the Sony logo and the black background are actually a cut-out of a black metal plate with a metallic rim around the holes, transitioning to the logo of whatever Sony Pictures Entertainment unit is distributing the film (Columbia Pictures, TriStar Pictures, Affirm Films, or Screen Gems). If the Columbia Pictures logo is to follow this logo, a group of {{Font color|gold|yellow}} clouds appears, moving over a {{Font color|blue|blue}} background with a bright light. The light flashes as we transition to the Columbia lady's torch, seguing into the Columbia logo.

<u>Variants:</u>

<u>FX/SFX:</u> The fade in, flash, and zoom in. A simple yet effective logo.

<u>Music/Sounds:</u> The same "ding" sound in G major used at the end of advertisements promoting Sony products, followed by the beginning of the TriStar Pictures/Screen Gems/Affirm Films themes, the opening theme of the film, a series of synths that beautifully segue into the Columbia Pictures theme, or silence. Sometimes, the opening theme of the film plays over the animation in this logo.

<u>Music/Sounds</u> Variant: On the television variant, the 2002 and 2003 Sony Pictures Television or 1993 TriStar Television themes are heard over this logo, and continues to play when the following logo plays. Most shows, such as ''The Dr. Oz Show'', have this logo silent (as it is on the film version), and the theme doesn't begin until that logo actually appears. This is a more common version. However, some shows, like ''The Blacklist'', will have the first two notes of the 2003 short theme playing first on this logo.

<u>Availability:</u> Common. This logo debuted with the London premiere of ''The Amazing Spider-Man 2'' on April 10, 2014, and is seen on most films and television series produced and/or distributed by a Sony Pictures Entertainment-owned studio ever since. However, this logo doesn't appear on ''Moms' Night Out'', ''When the Game Stands Tall'', ''The Interview'', or co-released films (such as those by MGM, Warner Bros., or Paramount) like ''Spectre'', or the 2016 remake of ''The Magnificent Seven'' (although it does appear on the trailer for ''When the Game Stands Tall'', as well as the first trailer for ''The Interview''). It also does not appear on any films distributed internationally by a Sony Pictures Entertainment division, such as the 2016 Russian film ''The Duelist'' (though it does appear on ''Blade Runner 2049'', even on WB-distributed North American prints). The television variant can be seen on current episodes of television series produced and/or distributed by Sony Pictures Television or produced by TriStar Television such as ''The Dr. Oz Show'' and ''Jeopardy!''. Don't expect to see this on movies from Sony Pictures Classics, Destination Films, or Stage 6 Films, as they still retain their respective logos without this logo preceding it.

<u>Editor's Note:</u> This is generally hated, with many viewing Sony as them milking out their corporate name in the movie logos despite said logos already having a Sony byline.