Marvel Studios: Difference between revisions
Jump to navigation
Jump to search
no edit summary
imported>TheOddKid2568 |
imported>Tortuga Tonta Prods No edit summary |
||
| Line 228: | Line 228: | ||
'''Visuals:''' The sequence starts with the first five seconds of the 5th logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man (Robert Downey Jr.), Hulk (Mark Ruffalo), Black Panther (Chadwick Boseman), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), Groot (Vin Diesel), Star-Lord (Chris Pratt), Thor (Chris Hemsworth) and Captain America (Chris Evans)), culminating with a shot of Captain America throwing his shield in ''Captain America: The First Avenger''. This segues into archival footage of Marvel Studios films from every phase being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a {{color|silver|silver}} rectangle (the footage can vary depending on the film). As the camera zooms out, the stock footage and background fade into solid {{color|red}} and two lines next to "MARVEL" expand outward to reveal the word "STUDIOS". The logo ends with a faintly visible shine. | '''Visuals:''' The sequence starts with the first five seconds of the 5th logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man (Robert Downey Jr.), Hulk (Mark Ruffalo), Black Panther (Chadwick Boseman), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), Groot (Vin Diesel), Star-Lord (Chris Pratt), Thor (Chris Hemsworth) and Captain America (Chris Evans)), culminating with a shot of Captain America throwing his shield in ''Captain America: The First Avenger''. This segues into archival footage of Marvel Studios films from every phase being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a {{color|silver|silver}} rectangle (the footage can vary depending on the film). As the camera zooms out, the stock footage and background fade into solid {{color|red}} and two lines next to "MARVEL" expand outward to reveal the word "STUDIOS". The logo ends with a faintly visible shine. | ||
'''Trivia:''' This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo. | '''Trivia:''' | ||
* This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo. | |||
* According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio, [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here]. | |||
'''Variants:''' | '''Variants:''' | ||
| Line 246: | Line 248: | ||
'''Technique:''' Advanced CGI effects and animation; both the main and Special Presentation variants were done by PERCEPTION. | '''Technique:''' Advanced CGI effects and animation; both the main and Special Presentation variants were done by PERCEPTION. | ||
'''Audio:''' A heroic orchestral fanfare composed by Michael Giacchino. Starting with ''Guardians of the Galaxy Vol. 2'', the fanfare is slightly re-orchestrated by Tyler Bates with an emphasis on percussion. | '''Audio:''' A heroic orchestral fanfare composed by Michael Giacchino. Starting with ''Guardians of the Galaxy Vol. 2'', the fanfare is slightly re-orchestrated by Tyler Bates with an emphasis on percussion. | ||