Draft:ITV1: Difference between revisions

'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8pm on September 1, 1989.

'''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out.

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'''Logo:''' A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a {{color|blue}} background with spinning heart panels segmented in three. The franchise name/logo appears with a {{color|blue}} border surrounding the logo, and at the bottom of the border in a {{color|blue}} square are the letters "{{color|gold|'''itv'''}}". This logo was only used by Granada or UNM-owned stations, as Carlton opted for a different version featuring stars.

'''Variants:'''

*If the franchise's logo was separate from their name (e.g. Granada's G symbol), it would appear above the franchise's name. Strangely, Border Television didn't even have its symbol.

*There would be some {{color|gold|golden}} panels used in the daytime, and in the nighttime, they would be all {{color|blue}}.

*Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a {{color|gold|yellow}} square was added next to the ITV logo, which has been made significantly larger.

'''Music/Sounds:''' A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.

'''Editor's Note:''' This was an unpopular logo among many, due to the consolidation of the unique visual identities of ITV into one. Though at least it tried to keep the original regional logos (with the exception of Border Television's symbol) unlike it's successors.

** 1: Cat whips her hair around, and then walks back in an ogre-like matter so she's further away.

** 2: Cat plays Air Guitar, and does some walking dances.

** 4: Cat walks to the viewer and smiles at the viewer, shows her hands and then looks in them.

** 5: A shortened version of the Air Guitar Dance ident.

'''FX/SFX:''' All live action, with the panels and zooming of the logo. These were designed by BDA Creative.

* Stage and Steps - A jingle that starts off with a drum roll.

* Brick Wall - A rather uninspired jazz-like tune.

'''FX/SFX:''' The animated background, and the shapes moving. Like the previous logo, this was designed by BDA Creative.

'''Editor's Note:''' None.

'''FX/SFX:''' Live action and the logo splitting.

'''Availability:''' Extinct.

'''Nickname:''' "ITV Creates"

'''Music/Sounds:''' TBA.

'''Editor's Note:''' None.