Draft:ITV1: Difference between revisions
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'''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8pm on September 1, 1989. | '''Note:''' This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8pm on September 1, 1989. | ||
'''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an | '''Logo:''' On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicised serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programmes fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "{{Font|Times New Roman|'''I'''}}" and "{{Font|Times New Roman|'''T'''}}", followed by half of the letter "{{Font|Times New Roman|'''V'''}}", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "{{Font|Times New Roman|'''V'''}}", containing part of the franchise's logo. The river fades out. | ||
'''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: | '''Franchise Variants:''' The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows: | ||
*[[Anglia Television]]: Three {{color|blue}} and two {{color|gold|yellow}} triangles from the "flag", along with part of the {{color|deepskyblue|light blue}} background. This was not used on-air, probably because too little of the Anglia flag was used. | *[[Anglia Television]]: Three {{color|blue}} and two {{color|gold|yellow}} triangles from the "flag", along with part of the {{color|deepskyblue|light blue}} background. This was not used on-air, probably either because too little of the Anglia flag was used, or that the colours displayed are the opposite from its actual logo. | ||
*[[Border Television]]: Part of the "'''''{{color|deepskyblue|B}}'''''" in the Border logo against a {{color|darkblue|dark blue}} background. Used until 1993. | *[[Border Television]]: Part of the "'''''{{color|deepskyblue|B}}'''''" in the Border logo against a {{color|darkblue|dark blue}} background. Used until 1993. | ||
*[[Central Independent Television|Central]]: The rainbow colours in the "CGI cake". Used sparingly until 1990. | *[[Central Independent Television|Central]]: The rainbow colours in the "CGI cake". Used sparingly until 1990. | ||
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*Granada did not use its ITV logo but did occasionally use a variant combining its existing logo with the default logo above. | *Granada did not use its ITV logo but did occasionally use a variant combining its existing logo with the default logo above. | ||
*HTV also had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until 31 December 1992. | *HTV also had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen. This re-edited version was used until 31 December 1992. | ||
*Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked | *Thames unveiled a new triangle logo on September 3, 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked programmes until October 1991. | ||
*Yorkshire in January 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the center of the screen as "ITV" faded out. This was used until October 1994. | *Yorkshire in January 1991 had its ITV logo re-edited, so that the full chevron appeared in place of the triangle before moving to the center of the screen as "ITV" faded out. This was used until October 1994. | ||
*A long variant exists starting with the first part of the logo being long. | *A long variant exists starting with the first part of the logo being long. | ||
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'''Technique:''' A mix of live-action and computer animation effects. | '''Technique:''' A mix of live-action and computer animation effects. | ||
'''Music/Sounds:''' A rather airy | '''Music/Sounds:''' A rather airy synthesised flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well. | ||
'''Music/Sounds Variant:''' Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident. | '''Music/Sounds Variant:''' Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident. | ||
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'''Availability:''' They are all extinct but have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air. | '''Availability:''' They are all extinct but have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air. | ||
'''Legacy:''' This logo is a | '''Legacy:''' This logo is a favourite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the case of Channel Television, Scottish Television, TVS Television, and Tyne Tees). | ||
===4th Logo (Hearts) (November 8, 1999-October 27, 2002)=== | ===4th Logo (Hearts) (November 8, 1999-October 27, 2002)=== | ||
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'''Variants:''' | '''Variants:''' | ||
*If the franchise's logo was separate from their name (e.g. Granada's G symbol), it would appear above the franchise's name. Strangely, Border Television didn't even have its symbol. | *If the franchise's logo was separate from their name (e.g. Granada's G symbol), it would appear above the franchise's name. Strangely, Border Television didn't even have its symbol. | ||
*For continuity announcements during nighttime | *For continuity announcements during nighttime programmes, a default version would be used, in which only the ITV/ITV1 logo would be displayed. | ||
*There would be some {{color|gold|golden}} panels used in the daytime, and in the nighttime, they would be all {{color|blue}}. | *There would be some {{color|gold|golden}} panels used in the daytime, and in the nighttime, they would be all {{color|blue}}. | ||
*Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a {{color|gold|yellow}} square was added next to the ITV logo, which has been made significantly larger. | *Starting on August 11, 2001, during the switch to ITV1, a "{{color|blue|1}}" inside a {{color|gold|yellow}} square was added next to the ITV logo, which has been made significantly larger. | ||
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** Leah Bracknell and Peter Amory (Emmerdale, they also had idents of just themselves) | ** Leah Bracknell and Peter Amory (Emmerdale, they also had idents of just themselves) | ||
** Liz Dawn | ** Liz Dawn | ||
** Martin Kemp (''Serious and | ** Martin Kemp (''Serious and Organised'') | ||
** Pal Aron, Karl Collins, and Mark Wingett (''The Bill'') | ** Pal Aron, Karl Collins, and Mark Wingett (''The Bill'') | ||
** Robert Bathurst and Hermione Norris | ** Robert Bathurst and Hermione Norris | ||
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{{YouTube|id=STB6x95pGsY}} | {{YouTube|id=STB6x95pGsY}} | ||
'''Logo:''' A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes | '''Logo:''' A different short film plays depending on the ident. After a few seconds, the then-new ITV logo ("itv" in a lowercase cursive font and split into 5 pieces) fades in letter by letter and changes colour to adapt to whatever is going on in the ident. Near the end of the ident, the logo fades out letter by letter. | ||
'''Technique:''' Live-action combined with computer effects. | '''Technique:''' Live-action combined with computer effects. | ||