Central Independent Television: Difference between revisions

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Central Independent Television - CLG Wiki
Central Independent Television - CLG Wiki


<u>Nicknames:</u> "The UFO", "The Moon Eclipse", "The Moon", "CGI UFO", "CGI Moon"
'''Nicknames:</u> "The UFO", "The Moon Eclipse", "The Moon", "CGI UFO", "CGI Moon"


<u>Logo:</u> On a dark blue background, we see what appears to be a total eclipse of the sun. The "shine" disappears after a second and then the disc turns sideways, revealing it to be a light blue planet-like object. As the shadow gets halfway round, the globe opens up like an egg and a bright array of colored lights burst out. A couple of seconds later, the two halves come back together, the lights go back inside and the word "CENTRAL" appears in a white Erbar Neo Mini font below the globe, which now has a crescent shadow.
'''Logo:</u> On a dark blue background, we see what appears to be a total eclipse of the sun. The "shine" disappears after a second and then the disc turns sideways, revealing it to be a light blue planet-like object. As the shadow gets halfway round, the globe opens up like an egg and a bright array of colored lights burst out. A couple of seconds later, the two halves come back together, the lights go back inside and the word "CENTRAL" appears in a white Erbar Neo Mini font below the globe, which now has a crescent shadow.


<u>Variants:</u> Sometimes, the moon closes in later.
'''Variants:</u> Sometimes, the moon closes in later.


<u>FX/SFX:</u> The globe opening, and the lights exploding. Likely done on Scanimate.
'''FX/SFX:</u> The globe opening, and the lights exploding. Likely done on Scanimate.


<u>Music/Sounds:</u> A synthesized string arrangement with a "wah" effect. This is joined by a nine-note synthesized bell fanfare after two notes (chord G sharp).
'''Music/Sounds:</u> A synthesized string arrangement with a "wah" effect. This is joined by a nine-note synthesized bell fanfare after two notes (chord G sharp).


<u>Music/Sounds Variants:</u>
'''Music/Sounds Variants:</u>
*On 1983 episodes of ''Family Fortunes'', it's silent, or very muted.
*On 1983 episodes of ''Family Fortunes'', it's silent, or very muted.
*On episodes of ''Bullseye'', the music is low-toned, probably to go with the pitch of the show's theme tune.
*On episodes of ''Bullseye'', the music is low-toned, probably to go with the pitch of the show's theme tune.


<u>Availability:</u> Rare. Logo buffs in the UK have preserved Central's logos, as they did with all the ITV companies. This logo is preserved on most episodes of the 1983/84 season of Family Fortunes, as well as the second series of ''Bullseye'' on Challenge.
'''Availability:</u> Rare. Logo buffs in the UK have preserved Central's logos, as they did with all the ITV companies. This logo is preserved on most episodes of the 1983/84 season of Family Fortunes, as well as the second series of ''Bullseye'' on Challenge.


<u>Editor's Note:</u> None.
'''Editor's Note:</u> None.


===2nd Logo (January 1, 1982-August 27, 1988)===
===2nd Logo (January 1, 1982-August 27, 1988)===
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Central Independent Television - CLG WikiCentral (1985)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Production (1987)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central (1983, Production - Blue BG)Central Television (1982-1988)Central Production (1983)
Central Independent Television - CLG WikiCentral (1985)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Production (1987)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central Television (1982-1988)Central (1983, Production - Blue BG)Central Television (1982-1988)Central Production (1983)


<u>Nicknames:</u> "The Moon II", "Rainbow Moon", "CGI Moon II", "CGI Rainbow Moon"
'''Nicknames:</u> "The Moon II", "Rainbow Moon", "CGI Moon II", "CGI Rainbow Moon"


<u>Logo:</u> On a black background, we see a shining circular outline. A dark shadow slowly dissipates from the right side revealing a white spherical object with a rainbow crescent. The word “CENTRAL” in the same font as before slowly fades in below the logo.
'''Logo:</u> On a black background, we see a shining circular outline. A dark shadow slowly dissipates from the right side revealing a white spherical object with a rainbow crescent. The word “CENTRAL” in the same font as before slowly fades in below the logo.


<u>Variants:</u>
'''Variants:</u>
*On episodes of ''Family Fortunes'' (the UK's version of ''Family Feud'') from 1987, it would zoom out and plaster itself onto the video screen used in the show as it segues to the intro.
*On episodes of ''Family Fortunes'' (the UK's version of ''Family Feud'') from 1987, it would zoom out and plaster itself onto the video screen used in the show as it segues to the intro.
*On ATV programmes made before the changeover to Central, the text below the logo reads "CENTRAL PRESENTS".
*On ATV programmes made before the changeover to Central, the text below the logo reads "CENTRAL PRESENTS".
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*A still variant on the short-lived cartoon ''The Little Green Man'' has the moon smaller and the company name larger than usual.
*A still variant on the short-lived cartoon ''The Little Green Man'' has the moon smaller and the company name larger than usual.


<u>FX/SFX:</u> The shadow fading from the right, revealing the logo.
'''FX/SFX:</u> The shadow fading from the right, revealing the logo.


<u>Music/Sounds:</u> Same as the 1st logo.
'''Music/Sounds:</u> Same as the 1st logo.


<u>Music/Sounds Variant:</u>  
'''Music/Sounds Variant:</u>  


* Occasionally, this jingle could sometimes be played in 2 different chords other than G# originally, such as either in E major or G major.
* Occasionally, this jingle could sometimes be played in 2 different chords other than G# originally, such as either in E major or G major.
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* The white background variant uses it's special unique tune; The first half has it's normal jingle playing (only the first 2 ones and the last note of the jingle), but later then changes into a suspended theme (which notably sounds similar to a ''Mission Impossible'' soundtrack) nor this version is in a different chord from the original one.
* The white background variant uses it's special unique tune; The first half has it's normal jingle playing (only the first 2 ones and the last note of the jingle), but later then changes into a suspended theme (which notably sounds similar to a ''Mission Impossible'' soundtrack) nor this version is in a different chord from the original one.


<u>Availability:</u> Rare. Used concurrently with the first one in 1982 before replacing it in November 1983. The "Central Production" variant was also seen on original airings of ''Thomas the Tank Engine and Friends'', but current prints of the show & U.S. prints remove this logo. Challenge has recently began airing episodes of ''Bullseye'' from 1983, with the low-tone variant of this logo playing before the opening credits on season 3 episodes, season 4 episodes retain the standard version. Challenge broadcasts of most ''Family Fortunes'' episodes from the era should retain this logo as well.
'''Availability:</u> Rare. Used concurrently with the first one in 1982 before replacing it in November 1983. The "Central Production" variant was also seen on original airings of ''Thomas the Tank Engine and Friends'', but current prints of the show & U.S. prints remove this logo. Challenge has recently began airing episodes of ''Bullseye'' from 1983, with the low-tone variant of this logo playing before the opening credits on season 3 episodes, season 4 episodes retain the standard version. Challenge broadcasts of most ''Family Fortunes'' episodes from the era should retain this logo as well.


<u>Editor's Note:</u> None.
'''Editor's Note:</u> None.


===3rd Logo (1985-1988)===
===3rd Logo (1985-1988)===
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Central Television (1986)
Central Television (1986)


<u>Nicknames:</u> "The Cake", "CGI Cake", "The Moon III", "CGI Moon III", "Rainbow Moon II", "CGI Rainbow Moon II"
'''Nicknames:</u> "The Cake", "CGI Cake", "The Moon III", "CGI Moon III", "Rainbow Moon II", "CGI Rainbow Moon II"


<u>Logo:</u> On a black background, we see a cylindrical version of the symbol from the 2nd logo, which is divided into twelve blocks. There are six coloured blocks (from above to below: red, orange, yellow, green, cyan, purple) to the left, which form a crescent shape, and six white ones to the right. Under the symbol is the word "CENTRAL" in the same font as before. There are many variants of the logo, the symbol of which flies around the screen in a similar fashion to Channel 4's 1982 logo package. Note that this logo was only used in the midlands.
'''Logo:</u> On a black background, we see a cylindrical version of the symbol from the 2nd logo, which is divided into twelve blocks. There are six coloured blocks (from above to below: red, orange, yellow, green, cyan, purple) to the left, which form a crescent shape, and six white ones to the right. Under the symbol is the word "CENTRAL" in the same font as before. There are many variants of the logo, the symbol of which flies around the screen in a similar fashion to Channel 4's 1982 logo package. Note that this logo was only used in the midlands.


<u>Variants:</u> Many variants were used during the ident's lifespan. The following list is not exhaustive, and many other variants may exist.
'''Variants:</u> Many variants were used during the ident's lifespan. The following list is not exhaustive, and many other variants may exist.
*The cake spins around several times.
*The cake spins around several times.
*The colour blocks come onto the screen from the bottom left, the white blocks come from the top right, and the "CENTRAL" lettering comes in from the bottom right. They then assume their position in the centre of the screen and turn to face the viewer.
*The colour blocks come onto the screen from the bottom left, the white blocks come from the top right, and the "CENTRAL" lettering comes in from the bottom right. They then assume their position in the centre of the screen and turn to face the viewer.
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*For longer continuity announcements, several animations would be played in succession and sometimes in reverse.
*For longer continuity announcements, several animations would be played in succession and sometimes in reverse.


<u>FX/SFX:</u> Decent CGI for 1985 overall.
'''FX/SFX:</u> Decent CGI for 1985 overall.


<u>Music/Sounds:</u> Several different jingles were used:
'''Music/Sounds:</u> Several different jingles were used:
*The main tune was a fast-paced synth rock theme with synth toms. This was usually abridged.
*The main tune was a fast-paced synth rock theme with synth toms. This was usually abridged.
*A more relaxing sounding theme with xylophones and a harmonica lead.
*A more relaxing sounding theme with xylophones and a harmonica lead.
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*A synth tune with powerful claps and a lot of pitch-bend.
*A synth tune with powerful claps and a lot of pitch-bend.


<u>Availability:</u> Extinct. This was only ever used in the Central region to be played over continuity announcements.
'''Availability:</u> Extinct. This was only ever used in the Central region to be played over continuity announcements.


<u>Editor's Note:</u> None.
'''Editor's Note:</u> None.


===4th Logo (September 2, 1988-February 21, 1998)===
===4th Logo (September 2, 1988-February 21, 1998)===
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Central Independent Television - CLG WikiCentral Independent Television - CLG WikiCentral Television (1988-1998)Central Television (1988-1998)Central Television (1995)Central Presentation (1995)Central Television (1988-1998)Central Television (1988-1998)Central Television (1988-1998)Central Television (1988-1998)A Central Production (1994)Central w/ITVA Central Production for ITV (1990)Central Television (1988-1998)A Central Programme (1994)Central Programme for ITV (Mid 90's)Central Television (1988-1998)Central Television (1988-1998)
Central Independent Television - CLG WikiCentral Independent Television - CLG WikiCentral Television (1988-1998)Central Television (1988-1998)Central Television (1995)Central Presentation (1995)Central Television (1988-1998)Central Television (1988-1998)Central Television (1988-1998)Central Television (1988-1998)A Central Production (1994)Central w/ITVA Central Production for ITV (1990)Central Television (1988-1998)A Central Programme (1994)Central Programme for ITV (Mid 90's)Central Television (1988-1998)Central Television (1988-1998)


<u>Nicknames:</u> "The Cake II", "CGI Cake II", "The Moon IV", "CGI Moon IV", "Rainbow Moon III", "CGI Rainbow Moon III"
'''Nicknames:</u> "The Cake II", "CGI Cake II", "The Moon IV", "CGI Moon IV", "Rainbow Moon III", "CGI Rainbow Moon III"


<u>Logo:</u> On a black background, a silver disc (divided into six rows and a crescent-shaped column appearing towards the screen) rotates from underneath, while six small colored balls (red, orange, yellow, green, light blue and purple) leap from the bottom of the screen. As we reach the frontal view of the logo, now in white (the crescent part is still silver), one by one the balls quickly fall and absorb into the silver segments on the left. The logo continues to rotate until it reaches the centre of the screen, while the word “CENTRAL”, "A ZENITH PRODUCTION FOR CENTRAL", or "CENTRAL PRODUCTION" (in white) fades in underneath. The end result is a segmented white disc with a multi-colored crescent three quarters towards the left.
'''Logo:</u> On a black background, a silver disc (divided into six rows and a crescent-shaped column appearing towards the screen) rotates from underneath, while six small colored balls (red, orange, yellow, green, light blue and purple) leap from the bottom of the screen. As we reach the frontal view of the logo, now in white (the crescent part is still silver), one by one the balls quickly fall and absorb into the silver segments on the left. The logo continues to rotate until it reaches the centre of the screen, while the word “CENTRAL”, "A ZENITH PRODUCTION FOR CENTRAL", or "CENTRAL PRODUCTION" (in white) fades in underneath. The end result is a segmented white disc with a multi-colored crescent three quarters towards the left.


<u>Variants:</u> Different variants apply:
'''Variants:</u> Different variants apply:
*Beginning from circa 1989, this logo was dropped from national program end caps. Instead, there would be a still variant of the logo, displaying "A CENTRAL PRODUCTION FOR" and the ITV logo below. Sometimes, the text below reads "A CENTRAL PROGRAMME FOR" with the ITV logo below, "A CENTRAL PRESENTATION", "CENTRAL" with "FOR" and the ITV logo below, "A CENTRAL PRODUCTION FOR MERIDIAN", "A Central Programme", "A Central Programme For" with the ITV logo below, "Central programme", or "Central presentation for" with the ITV logo below. Some versions after 1989 may have the line "for ITV" omitted.
*Beginning from circa 1989, this logo was dropped from national program end caps. Instead, there would be a still variant of the logo, displaying "A CENTRAL PRODUCTION FOR" and the ITV logo below. Sometimes, the text below reads "A CENTRAL PROGRAMME FOR" with the ITV logo below, "A CENTRAL PRESENTATION", "CENTRAL" with "FOR" and the ITV logo below, "A CENTRAL PRODUCTION FOR MERIDIAN", "A Central Programme", "A Central Programme For" with the ITV logo below, "Central programme", or "Central presentation for" with the ITV logo below. Some versions after 1989 may have the line "for ITV" omitted.
*Circa 1993, the logo received an update. The animation is much smoother and subtly different, and the cake now looks more colourful and pleasing.
*Circa 1993, the logo received an update. The animation is much smoother and subtly different, and the cake now looks more colourful and pleasing.
*The last variant of this logo was introduced In 1997, where the background was animated and shaded dark blue, but the rest is kept intact.
*The last variant of this logo was introduced In 1997, where the background was animated and shaded dark blue, but the rest is kept intact.


<u>Custom Variants:</u>
'''Custom Variants:</u>
*Slanted: Same as normal, except that the "cake" turns flat and facing northeast. "CENTRAL" fades above.
*Slanted: Same as normal, except that the "cake" turns flat and facing northeast. "CENTRAL" fades above.
*Revolving Cake Staircase: On a futuristic staircase, we zoom down it and see the logo on a ruby background.
*Revolving Cake Staircase: On a futuristic staircase, we zoom down it and see the logo on a ruby background.
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*ITV occasionally showed Central programmes. ITV used special variants on these programmes.
*ITV occasionally showed Central programmes. ITV used special variants on these programmes.


<u>FX/SFX:</u> Top notch CGI (for 1988).
'''FX/SFX:</u> Top notch CGI (for 1988).


<u>Music/Sounds:</u> Depending on the year:
'''Music/Sounds:</u> Depending on the year:
*1988-1993, standard version: A synthesized “sweep” culminating in a majestic, seven-note orchestral fanfare.
*1988-1993, standard version: A synthesized “sweep” culminating in a majestic, seven-note orchestral fanfare.
*1988-1993, sub-variant 1: The synthesized sweep is absent. Otherwise, the music is still the same. Very rare.
*1988-1993, sub-variant 1: The synthesized sweep is absent. Otherwise, the music is still the same. Very rare.
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(This list is unlikely to be exhaustive, due to Central's usage of many logos throughout the years.)
(This list is unlikely to be exhaustive, due to Central's usage of many logos throughout the years.)


<u>Availability:</u> Rare. Reruns of ''Family Fortunes'' and ''Bullseye'' episodes from 1988 on Challenge have the animated "Production" variant of this logo intact. Could also be seen on ''Rosie & Jim'' on the now-defunct Canadian cable channel BBC Kids (which was available in the United States as a VOD service on select providers). Also found on some ''Inspector Morse'' tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of ''Woof!''. Challenge airings of ''Blockbusters'' also have the still version of the "Production" variant intact. VHS and DVD releases of ''The Dreamstone'' feature the still "Production" variant, though on the DVD release, the length of time the logo stays on after the credits end is shortened for the Cookie Jar logo.
'''Availability:</u> Rare. Reruns of ''Family Fortunes'' and ''Bullseye'' episodes from 1988 on Challenge have the animated "Production" variant of this logo intact. Could also be seen on ''Rosie & Jim'' on the now-defunct Canadian cable channel BBC Kids (which was available in the United States as a VOD service on select providers). Also found on some ''Inspector Morse'' tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of ''Woof!''. Challenge airings of ''Blockbusters'' also have the still version of the "Production" variant intact. VHS and DVD releases of ''The Dreamstone'' feature the still "Production" variant, though on the DVD release, the length of time the logo stays on after the credits end is shortened for the Cookie Jar logo.


<u>Editor's Note:</u> This logo is a favorite of many UK logo fans.
'''Editor's Note:</u> This logo is a favorite of many UK logo fans.


===5th Logo (1989-1990)===
===5th Logo (1989-1990)===
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Central Television (1989-1990)
Central Television (1989-1990)


<u>Nicknames:</u> "ITV Generic"
'''Nicknames:</u> "ITV Generic"


See ITV for description.
See ITV for description.
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Central Independent Television - CLG WikiCentral Independent Television - CLG WikiCentral Independent Television - CLG WikiCentral Television (1998-1999)
Central Independent Television - CLG WikiCentral Independent Television - CLG WikiCentral Independent Television - CLG WikiCentral Television (1998-1999)


<u>Logo:</u> Basically the same animated logos as those used by Central's owners Carlton at the time, but with the word "CARLTON" replaced by "CENTRAL".
'''Logo:</u> Basically the same animated logos as those used by Central's owners Carlton at the time, but with the word "CARLTON" replaced by "CENTRAL".


<u>Variant:</u> At the end of certain programmes, the word "Production" appears below.
'''Variant:</u> At the end of certain programmes, the word "Production" appears below.


<u>FX/SFX:</u> Same as Carlton Television.
'''FX/SFX:</u> Same as Carlton Television.


<u>Music/Sounds:</u> The same four-note theme as on Carlton's logos, coming in different sounds. Sometimes it has the announcer's voice-over announcing the intro of a TV show, TV movie, or theatrical movie.
'''Music/Sounds:</u> The same four-note theme as on Carlton's logos, coming in different sounds. Sometimes it has the announcer's voice-over announcing the intro of a TV show, TV movie, or theatrical movie.


<u>Availability:</u> The Ident variants were short-lived and are extinct. The 'CENTRAL Production' end cap appears on the 1998-1999 series (Series 6) of ''Dale's Supermarket Sweep'', but later prints which air on Challenge plaster that and the Pearson/Carlton logo with the FremantleMedia logo, but is retained on at least one episode. The 1998-1999 series (Series 18) of ''Family Fortunes'' also used this and is normally retained whenever Challenge re-broadcasts the series.
'''Availability:</u> The Ident variants were short-lived and are extinct. The 'CENTRAL Production' end cap appears on the 1998-1999 series (Series 6) of ''Dale's Supermarket Sweep'', but later prints which air on Challenge plaster that and the Pearson/Carlton logo with the FremantleMedia logo, but is retained on at least one episode. The 1998-1999 series (Series 18) of ''Family Fortunes'' also used this and is normally retained whenever Challenge re-broadcasts the series.


<u>Editor's Note:</u> It's basically a form of branding strategy used by Central's owner Carlton, which would expand when the company replaced the Central branding with their own in March 1999.
'''Editor's Note:</u> It's basically a form of branding strategy used by Central's owner Carlton, which would expand when the company replaced the Central branding with their own in March 1999.


[[Category: Television Logos]] [[Category:Television IDs]] [[Category:British Logos]] [[Category:British Television Logos]] [[Category:British Television IDs]] [[Category:Regional Television IDs]] [[Category:ITV (UK)]]
[[Category: Television Logos]] [[Category:Television IDs]] [[Category:British Logos]] [[Category:British Television Logos]] [[Category:British Television IDs]] [[Category:Regional Television IDs]] [[Category:ITV (UK)]]

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