Warner Bros. Pictures: Difference between revisions

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Warner Bros (1923).jpg|B&W version
Warner Bros (1923).jpg|B&W version
WBCS.png
WBCS.png
Warner Bros (1924).jpg|Colored version
Warner Bros (1924).jpg|Color version
Warner-bros-logo-jazz-singer.jpg
Warner-bros-logo-jazz-singer.jpg
WBPlogo4.jpg
WBPlogo4.jpg
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'''Visuals:''' On a background that looks like a forest, a large, bizarrely shaped shield is seen with a very wide top. The top part of the shield shows a picture of the original Warner studio in Hollywood, CA (now known as "Sunset Bronson Studios"), the bottom having a squashed, stylized "WB". "{{font|Times New Roman|a WARNER BROTHERS}}" is above the shield (with "{{font|Times New Roman|WARNER BROTHERS}}" in an arc around the shield, a la the first [[Columbia Pictures|Columbia]] logo), with "{{font|Times New Roman|CLASSIC ''of the'' SCREEN}}" below. Starting in 1926 or so, it changed to "{{font|Times New Roman|PRODUCTION}}".
'''Visuals:''' On a background that seems to consist of trees and a bridge, a large, bizarrely shaped shield is seen. The upper half of the shield shows a picture of the original Warner studio in Hollywood, CA (now known as Sunset Bronson Studios), while the bottom half shows a squashed, stylized "WB" monogram. The text "{{font|Times New Roman|a WARNER BROTHERS}}" is seen above the shield (with "{{font|Times New Roman|WARNER BROTHERS}}" in an arc, a la the first [[Columbia Pictures]] logo), with "{{font|Times New Roman|CLASSIC ''of the'' SCREEN}}" below the shield. Starting in 1926 or so, the bottom text was changed to "{{font|Times New Roman|PRODUCTION}}".


'''Closing Titles:''' There are two closing titles for this WB era:
'''Closing Titles:'''
*1st Closing Title: There are the words "{{font|Times New Roman|'''''THE END'''''}}" all in capitals on both sides of the WB shield, with "{{font|Times New Roman|'''''THE'''''}}" on the left and "{{font|Times New Roman|'''''END'''''}}" on the right. The "T" on "THE" and the "E" on "END" are bigger than the other letters. Below the shield, we see "A WARNER BROTHERS CLASSIC OF THE SCREEN" in big capital letters. But on some movies, the WB shield was omitted. For example, ''Beau Brummel'' (1924) had a background with some books and two candles on both sides of the screen. Above the books, we see the "The End" in a small, fancy white script arched above a small "A WARNER BROTHERS "CLASSIC of the SCREEN"" text.
*1st Closing Title: The words "{{font|Times New Roman|THE}}" and "{{font|Times New Roman|END}}" appear on opposite sides of the shield, with small capitals. Below the shield is the text "{{font|Times New Roman|A WARNER BROTHERS CLASSIC OF THE SCREEN}}". Certain films, such as ''Beau Brummel'' (1924), omit the WB shield.
*2nd Closing Title: The second variant is the one you see in the 3rd photo. On ''The Jazz Singer'' (1927), it was superimposed on a marble-like background.
*2nd Closing Title: Same as before, but the "The End" text now has lowercase letters, and the letters "T" and "E" have swashes. Also, the text "CLASSIC OF THE SCREEN" is replaced with "PRODUCTION". On ''The Jazz Singer'' (1927), this variant appears superimposed on a marble-like background.


'''Technique:''' None.
'''Technique:''' None.
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'''Audio:''' None or the film's opening theme.
'''Audio:''' None or the film's opening theme.


'''Availability:''' Evidence of it was seen on a Warner Bros. 75th Anniversary trailer on 1998 Warner videos. However, it appeared at the start of the film ''The Jazz Singer'' and was kept intact on the 75th Anniversary DVD as well as on the 1981 [[Magnetic Video Corporation|Magnetic Video]] release, where it's preceded by the [[United Artists]] "Transamerica T" logo.  
'''Availability:''' This logo was thought to have been extinct for years. Evidence of its existence was seen on a Warner Bros. 75th Anniversary trailer on 1998 [[Warner Bros. Warner Home Video]] releases. However, it appeared at the start of the film ''The Jazz Singer'' and was kept intact on the 75th Anniversary DVD, as well as on the 1981 [[Magnetic Video Corporation|Magnetic Video]] release, where it's preceded by the [[United Artists]] "Transamerica T" logo.
* This is retained on all extant silent-era Warner Bros. films shown on TCM, such as ''The Better 'Ole''.  
* This is retained on all extant silent-era Warner Bros. films shown on TCM, such as ''The Better 'Ole''.
* This logo premiered at the beginning of ''Kiss Me Again'' and made its final appearance on ''Queen of the Night Clubs''.
* This logo premiered at the beginning of ''Kiss Me Again'' and made its final appearance on ''Queen of the Night Clubs''.


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'''Visuals:''' The words "WARNER BROS. PICTURES, Inc." appear, and "''& THE '''VITAPHONE''' CORP.''" appears below in a much smaller font, with the "VITAPHONE" in "electric" style letters. Below is a very small WB shield (using the stylized WB seen in the 1st logo), and in script, "{{font|Times New Roman|Present}}". Behind it we see a drawing of a flag "waving" so it looks like it is in three sections: on the first, "WARNER BROS." appears, followed by the electric-letter "VITAPHONE" logo and "PICTURES".
'''Visuals:''' The arched text "WARNER BROS. PICTURES, Inc." is seen at the top of the screen, and the text "''& THE '''VITAPHONE''' CORP.''" is seen below it in a smaller font, with the "VITAPHONE" in "electric" style letters. Below it is a small WB shield (which looks similar to the variant that would be used later on), and in script, the word "{{font|Times New Roman|Present}}". In the background is a drawing of a flag "waving", divided into three sections with the respective words "WARNER BROS.", "VITAPHONE" (in its own font), and "PICTURES".


'''Trivia:''' [[First National Pictures|The First National Company]] also used this logo, but with the words "FIRST NATIONAL" instead of "WARNER BROS. PICTURES". Also, on some features, only a large banner saying "VITAPHONE" was shown, omitting the First National or the Warner Bros. logo.
'''Trivia:''' [[First National Pictures|The First National Company]] also used this logo, albeit with the words "FIRST NATIONAL" replacing "WARNER BROS. PICTURES". Also, on some features, only a large banner saying "VITAPHONE" is shown instead of the First National or Warner Bros. logo.


'''Variant:''' On some films, the NRA logo is shown on the bottom right.
'''Variant:''' On some films, the logo of the National Recovery Administration is shown on the bottom right.


'''Closing Title:''' The closing variation has "{{font|Times New Roman|The End}}" instead of "{{font|Times New Roman|Present}}".
'''Closing Title:''' The closing variation has "{{font|Times New Roman|The End}}" instead of "{{font|Times New Roman|Present}}".
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'''Audio:''' None or the opening theme of the film.
'''Audio:''' None or the opening theme of the film.


'''Availability:''' It's preserved on any Warner Bros. film from this era, including pre-1999 video releases by [[Magnetic Video Corporation|Magnetic Video]], [[CBS/Fox Video]], [[Key Video]], and [[MGM/UA Home Entertainment|MGM/UA Home Video]].  
'''Availability:''' Preserved on any Warner Bros. film from this era, including pre-1999 video releases by [[Magnetic Video Corporation|Magnetic Video]], [[CBS/Fox Video]], [[Key Video]], and [[MGM/UA Home Entertainment|MGM/UA Home Video]].
* The logo premiered on ''Paris'' and made its final appearance on ''Anthony Adverse''.
* The logo premiered on ''Paris'' and made its final appearance on ''Anthony Adverse''.


'''Legacy:''' This logo would mark the first appearance of the shield without the Warner Bros. building on the top of it, and is therefore the more recognizable version of the shield.
'''Legacy:''' This logo would mark the shield's transition to its most recognizable form.


===3rd Logo (July 21, 1934-December 18, 1937)===
===3rd Logo (July 21, 1934-December 18, 1937)===
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'''Visuals:''' Over a cumulonimbus cloud setting, a superimposed WB shield design zooms in to the screen.
'''Visuals:''' Over a cumulonimbus cloud setting, a white "W-B" shield (with hyphen) zooms in before stopping in the center of the screen.


'''Variants:'''
'''Variants:'''
* For colorized releases, mainly ''Captain Blood'', the cloud background is {{color|blue}} and the shield is {{color|gold|yellow}}.
* For colorized releases, mainly ''Captain Blood'', the cloud background is {{color|blue}} and the shield is {{color|gold|yellow}}.
* On early films like ''Here Comes the Navy'', ''Housewife'' and ''Dames'' (all 1934), the shield is seen on a white backdrop. Instead of the shield zooming into the camera, the opposite takes place.
* On earlier films, such as ''Here Comes the Navy'', ''Housewife'', and ''Dames'' (all 1934), the shield is seen on a plain backdrop. Also, the camera zooms towards the shield instead of vice versa.
* Sometimes, the words "WARNER BROS. PICTURES, Inc. {{font|Times New Roman|Present}}" appear over the shield.
* Sometimes, the words "WARNER BROS. PICTURES, Inc. {{font|Times New Roman|Present}}" appear over the shield.
* On ''The Goose and the Gander'' (1935), the shield is a still image, and is in the same style as the previous logo's shield.  
* On ''The Goose and the Gander'' (1935), the shield is a still image, and is in the same style as the previous logo.  
* On ''God's Country and the Woman'' (1937), the shield is different and looks like the WB shield bug on the closing version of the 5th logo.  
* On ''God's Country and the Woman'' (1937), the shield is different and resembles the shield bug as seen on the closing variant of the 5th logo.  
* The logo appears on a projection screen as the conclusion to the prologue that was added to the 1949 re-release of ''G Men'' (1935).  
* On the 1949 re-release of ''G Men'' (1935), the logo appears on a projection screen as the conclusion to the prologue.  


'''Closing Title:''' On a special background, superimposed on the last scene of a movie or the cloud background of the opening logo, there are the words "The End" in a fancy script font, with either the WB or the FN logos and "Warner Bros. Pictures, Inc.", or rarely "Warner Bros. Productions Corporation", or "First National Pictures, Inc." below. Later, the disclaimer changed to either "A First National Picture" or "A Warner Bros. Picture" and the font for "The End" would change different times.
'''Closing Title:''' On a special background, superimposed on the last scene of a movie or the cloud background of the opening logo, the words "The End" appear in a fancy script font, with either the WB or the FN logos and "Warner Bros. Pictures, Inc.", or rarely "Warner Bros. Productions Corporation", or "First National Pictures, Inc." below. The disclaimer was later changed to either "A First National Picture" or "A Warner Bros. Picture", and the font for "The End" would change different times.


'''Technique:''' 2D animation.
'''Technique:''' 2D animation.
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'''Audio:''' The opening theme of the movie.
'''Audio:''' The opening theme of the movie.


'''Availability:''' It's seen on films from the period and occasionally seen on TCM or preserved on Warner Archive DVD and Blu-ray releases. Examples are ''The Petrified Forest'', ''Dames'' (1934), ''Captain Blood'' (1935), ''The Life of Emile Zola'' and ''Marked Woman'' (1937).  
'''Availability:''' Seen on films from the period, occasionally seen on TCM or preserved on Warner Archive DVD and Blu-ray releases. Examples are ''The Petrified Forest'', ''Dames'' (1934), ''Captain Blood'' (1935), ''The Life of Emile Zola'' and ''Marked Woman'' (1937).
* Its first known appearance is on ''Here Comes the Navy'' and made its final theatrical appearance on ''She Loved a Fireman''.
* This logo made its first known appearance is on ''Here Comes the Navy'' and made its final theatrical appearance on ''She Loved a Fireman''.


'''Legacy:''' Elements of this logo (the zooming shield especially) have been implemented in the opening of [[Warner Bros. Cartoons]] (''Looney Tunes'' and ''Merrie Melodies''), which are regarded to be iconic.
'''Legacy:''' Elements of this logo (the zooming shield especially) have been implemented in the opening of [[Warner Bros. Cartoons]] (''Looney Tunes'' and ''Merrie Melodies''), which are regarded to be iconic.
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'''Visuals:''' Inside a shield, a more realistic version of the stylized "WB" from the previous logo appears. Over the shield is a banner that reads "'''WARNER BROS. PICTURES, INC.'''" Below the logo is the word "{{font|Times New Roman|''Presents''}}" in script.
'''Visuals:''' On a dimly lit background, a more realistic version of the previous "WB" shield (this time without the hyphen) is shown. Wrapping around the shield is a metallic banner that reads "'''WARNER BROS. PICTURES, INC.'''" The word "{{font|Times New Roman|''Presents''}}" in script appears below the shield.


'''Variants:'''
'''Variants:'''
* For color releases, the shield was {{color|tan|bronze}} colored and the background was {{color|red}}.
* On color releases, the shield is {{color|tan|bronze}} and the background is {{color|red}}.
* Starting in 1942, "JACK L. WARNER, EXECUTIVE PRODUCER" was seen below the Warner Bros. Pictures banner.
* Starting in 1942, the text "JACK L. WARNER, EXECUTIVE PRODUCER" is seen just below the banner.
* Starting in 1944, the word "'''PRESENTS'''" is now in the same font as the Warner Bros. Pictures banner.
* Starting in 1944, the word "'''PRESENTS'''" is now in the same font as the banner.
* A colorized version of this logo on some colorized black and white films, with a {{color|blue}} background, a {{color|gold}} shield and a {{color|red}} inside, exists on ''The Maltese Falcon'' and ''Casablanca'', among others.
* On colorized versions of black and white films such as ''The Maltese Falcon'' and ''Casablanca'', the logo has a {{color|blue}} background and a {{color|gold}} shield with a {{color|red}} interior.
** Some colorized films have the {{color|blue}} and {{color|red}} colors inverted, making the interior of the shield {{color|blue}}, similar to the next logo.
** Some colorized films, such as ''The Big Sleep'' (1946), have the {{color|blue}} and {{color|red}} colors reversed, making the shield look very similar to the next logo.
* On ''Submarine D-1'' (1937), the first film to feature this logo, the word "{{font|Monotype Corsiva|Present}}" in script fades in on the shield below the banner and the shield is a slightly different design.
* On ''Submarine D-1'' (1937), the first film to feature this logo, the scripted word "{{font|Monotype Corsiva|Present}}" fades in on top of the shield instead of below it.
* On ''Tovarich'' (1937), the shield is the same as the ''Submarine D-1'' variant, but the background is zoomed out to make room for the "''Presents''" text at the bottom.
* On ''Tovarich'' (1937), the shield is the same as the ''Submarine D-1'' variant, but the background is zoomed out to make room for the "''Presents''" text at the bottom.
* The revised 1937-1938 versions of the standard variant have a slightly different background, though this might actually be due to increased contrast levels. Seen on notable films such as ''Jezebel'' (1938) and ''The Amazing Dr. Clitterhouse'' (1938).
* The revised 1937-38 versions of the standard variant have a slightly different background, which may actually be due to increased contrast levels. This is seen on films such as ''Jezebel'' and ''The Amazing Dr. Clitterhouse'' (both 1938).


'''Closing Title:''' Superimposed on a special background, or sometimes on the last scene of the movie, the huge words "The End" (with font varying, depending on the movie) fade in, with the "WB" shield bug and "A WARNER BROS. PICTURE" in small letters below. Sometimes, due to the deal between WB and First National Pictures, the disclaimer was "A WARNER BROS.-FIRST NATIONAL PICTURE", or it was sometimes shortened to "A FIRST NATIONAL PICTURE" with the WB shield bug intact.
'''Closing Title:''' Superimposed on a special background, or sometimes on the last scene of the movie, the large words "The End" (with the font varying depending on the movie) fade in, with a "WB" shield bug (which looks similar to the shield from the 3rd logo, albeit without the hyphen) and the text "A WARNER BROS. PICTURE" (with "WARNER BROS." usually in a scripted font). Sometimes, due to the deal between WB and First National Pictures, the disclaimer was changed to "A WARNER BROS.-FIRST NATIONAL PICTURE", or it was sometimes shortened to "A FIRST NATIONAL PICTURE" with the WB shield bug intact.


'''Technique:''' None.
'''Technique:''' None.
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'''Audio:''' Usually the beginning of the movie's theme, or a majestic horn sounder composed by Max Steiner. On at least three films (''To Have and Have Not'', ''Confidential Agent'' and ''Dark Passage''), a different fanfare composed by Franz Waxman is used.
'''Audio:''' Usually the beginning of the movie's theme, or a majestic horn sounder composed by Max Steiner. On at least three films (''To Have and Have Not'', ''Confidential Agent'' and ''Dark Passage''), a different fanfare composed by Franz Waxman is used.


'''Availability:''' It's seen on Warner releases of the period, like ''Casablanca'' on TCM and on DVD/Blu-ray, among others. It premiered on ''Submarine D-1'' and made its final appearance on ''Romance on the High Seas''.
'''Availability:''' Seen on Warner releases of the period, such as ''Casablanca'' on TCM and on DVD/Blu-ray, among others. It premiered on ''Submarine D-1'' and made its final appearance on ''Romance on the High Seas''.


'''Legacy:''' This is perhaps the second most well-known version of the shield, having preceded classics such as ''Casablanca'', ''The Maltese Falcon'' and ''The Treasure of Sierra Madre'', all starring Humphrey Bogart, who was named the Greatest American Movie Star (Men's Category) by the American Film Institute in 1998. This also marks the first appearance of the shield's iconic gold color.
'''Legacy:''' This is perhaps the second most well-known version of the shield, having preceded classics such as ''Casablanca'', ''The Maltese Falcon'' and ''The Treasure of Sierra Madre'', all starring Humphrey Bogart, who was named the Greatest American Movie Star (Men's Category) by the American Film Institute in 1998. This also marks the first appearance of the shield's iconic gold color.
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'''Visuals:''' Same as before, but the design has been cleaned up a bit. The border of the shield, banner, text, and "WB" are now {{color|gold}}, and the inside of the shield is now {{color|blue}}. The banner phrase is now changed to "{{font|Times New Roman|'''WARNER BROS. PICTURES'''}}" and is now {{color|gold}}. "{{font|Times New Roman|''Presents''}}", in the same font as the previous logo, usually appears below. Also, the background is now a cloud skyline (much like the logos of 1984 on). For the later years, this logo was usually superimposed onto the titles of Warner features of this period.
'''Visuals:''' Same as before, but the design has been cleaned up a bit. The border of the shield, banner, text, and "WB" are now {{color|gold}}, and the inside of the shield is now {{color|blue}}. The text on the banner has been shortened to "{{font|Times New Roman|'''WARNER BROS. PICTURES'''}}" and changed to a serif font. The scripted word "{{font|Times New Roman|''Presents''}}", in the same font as the previous logo, usually appears below the shield. Also, the background has been changed to a set of clouds (much like the logos from 1984 on). For its later years, this logo was usually superimposed onto the opening scene of the film.


'''Variants:'''
'''Variants:'''
* A B&W version of this logo exists, and it appears in several films, and the first film to have this logo is ''Key Largo''.
* A B&W version of this logo exists, and appears on several films, the first of which was ''Key Largo''.
* There were many different cloud background variants throughout the years.
* A {{color|tan|sepia}}-toned variant of this logo can be found on ''Jack and the Beanstalk'' and ''Bonnie and Clyde''.
* A {{color|tan|sepia}}-toned variant of this logo can be found on ''Jack and the Beanstalk'' and ''Bonnie and Clyde''.
* Some films, most notably ''The Crimson Pirate'' and ''The Master of Ballantrae'', had this logo on a different cloud skyline.
* Some films, most notably ''The Crimson Pirate'' and ''The Master of Ballantrae'', had this logo on a different cloud background.
* On 3D films and some 2D films that were originally planned to be made in 3D, such as ''House of Wax'', ''Hondo'', ''Dial M for Murder'', ''Them!'', ''The High and the Mighty'', ''Rebel Without a Cause'', ''East of Eden'', ''Mister Roberts'', ''The Court-Martial of Billy Mitchell'', and ''Drum Beat'' (where this variant is presented in CinemaScope), the WB shield is a live-action model and the banner is straightened. This variant was used from 1953 until 1956, and was also used for logo plastering, as was the case for reissue prints of the 1951 film ''Force of Arms'' (aka ''A Girl for Joe'').
* A different version was used on 3D films, as well as some 2D films that were originally planned to be made in 3D, such as ''House of Wax'', ''Hondo'', ''Dial M for Murder'', ''Them!'', ''The High and the Mighty'', ''Rebel Without a Cause'', ''East of Eden'', ''Mister Roberts'', ''The Court-Martial of Billy Mitchell'', and ''Drum Beat'' (where this variant is presented in CinemaScope). Here the WB shield appears as a live-action model, the banner is straightened, and a different cloud background (which would be revived as part of the main logo beginning in 1984). This variant was used from 1953 until 1956, and was also used for plastering, such as for reissues of the 1951 film ''Force of Arms'' (aka ''A Girl for Joe'').
* One or more film that had the "Presents" text absent appeared on Alfred Hitchcock's ''Under Capricorn'', ''New York Confidential'', and the 1961 Canadian film ''The Mask''.
* A variant with the "Presents" text absent appeared on Alfred Hitchcock's ''Under Capricorn'', ''New York Confidential'', and the 1961 Canadian film ''The Mask''.
* There is an another rare version seen on some ''Scope Gem'' travelogues like ''Alpine Glory'', when we see a WB shield on a different cloud background, then the 3D text "'''WARNER BROS. PICTURES''' PRESENTS" with "WARNER BROS. PICTURES" in a [[20th Century Studios|TCF]] CinemaScope-like font, zooms fast into the screen (a la [[Viacom Productions|Viacom]]'s "V of Doom" logo) then stops after that.
* Another rare version is seen on some ''Scope Gem'' travelogues like ''Alpine Glory''. This variant uses a different cloud background, and has the 3D text "'''WARNER BROS. PICTURES''' PRESENTS", with "WARNER BROS. PICTURES" in a [[20th Century Studios|TCF]] CinemaScope-esque font, zoom towards the screen before stopping.
* Some films, most notably ''Battle of the Bulge'' and ''Cool Hand Luke'', had this logo on a black background. There is also a French version of this.
* Some films, most notably ''Battle of the Bulge'' and ''Cool Hand Luke'', have this logo on a black background; a French variant of this also exists.
* Sometimes, the banner reads "{{font|Times New Roman|'''WARNER BROS. PICTURES'''}} INC." like the previous logo, except the "INC." is really tiny and seen on the very right. This version can be seen on films such as ''The Prince and the Showgirl''.
* Sometimes, the banner reads "{{font|Times New Roman|'''WARNER BROS. PICTURES'''}} INC." like the previous logo, except the "INC." is very tiny and on the very right of the banner. This version can be seen on films such as ''The Prince and the Showgirl''.
* A German version exists where the "Presents" text is replaced with "zeigen", as well as the shield being outlined white. One case has "zeigen" chyroned over the "presents" text in the three-dimensional shield variant.
* A German version exists where the "Presents" text is replaced with "zeigen", and a white version of the shield is superimposed over the opening scene of the film. Another German variant, which uses the 3D version, has "zeigen" chyroned over the "Presents" text.
* On the Japanese release of ''None but the Brave'' (1965), the company name is written in Japanese katakana.
* On the Japanese release of ''None but the Brave'' (1965), the company name is written in Japanese.


'''Closing Titles:'''
'''Closing Titles:'''
* 1st Closing Title: Was the same as above, seen only with the "A Warner Bros.-First National Picture" and "A First National Picture" text.
* 1st Closing Title: Same as above, seen only with the "A Warner Bros.-First National Picture" and "A First National Picture" text.
* 2nd Closing Title: Superimposed on the last scene of the movie or a special background, the words "The End" with font varies on that movie fades in with the WB shield bug between two thick lines below. Sometimes, the following disclaimers were used:
* 2nd Closing Title: Superimposed on the last scene of the movie or a special background, the words "The End" (the font varies depending on the film) fades in, with the WB shield bug between two thick lines below. Sometimes, the following disclaimers were used:
** "Produced and Distributed by Warner Bros. Pictures, Inc."
** "Produced and Distributed by Warner Bros. Pictures, Inc."
** "Produced by Warner Bros. Pictures, Inc."
** "Produced by Warner Bros. Pictures, Inc."
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'''Technique:''' None.
'''Technique:''' None.


'''Audio:''' The Max Steiner majestic horn fanfare from the previous logo was used initially, and it was gradually phased out in favor of the movie's opening theme.
'''Audio:''' The Max Steiner horn fanfare from the previous logo was initially used for this logo, but it was gradually phased out in favor of the movie's opening theme.


'''Audio Variant:''' On ''New York Confidential'', the logo had a different fanfare, composed by Joseph Mullendore.
'''Audio Variant:''' On ''New York Confidential'', the logo has a different fanfare composed by Joseph Mullendore.


'''Availability:''' Seen on prints of many Warner Bros. films on AMC and TCM and preserved on Warner Archive Collection or [[Warner Bros. Home Entertainment]] DVD releases.  
'''Availability:''' Seen on prints of many Warner Bros. films on AMC and TCM, and preserved on Warner Archive Collection or [[Warner Bros. Home Entertainment]] DVD releases.  
* It also precedes the prologue in the 1949 re-release version of ''G Men''.
* It also precedes the prologue in the 1949 re-release version of ''G Men''.
* This logo made its first full-color appearance in ''The Rope'' and made its final appearance in ''Cool Hand Luke'' (copyrighted to Warner Bros.-Seven Arts, as the merger had finished by the time the film was completed).
* This logo made its first full-color appearance in ''The Rope'' and made its final appearance in ''Cool Hand Luke'' (copyrighted to Warner Bros.-Seven Arts, the film was completed by the time the merger had finished).
* The logo was briefly revived for a short time in 1974 starting with ''Blazing Saddles'', and it was later used on some films albeit using a variation until in 1979, when it made its last appearance on ''Time After Time''.
* The logo was briefly revived for a short time in 1974 starting with ''Blazing Saddles'', and was later used on some films (albeit as a variation) until 1979, when it made its last appearance on ''Time After Time''.
* Sometimes, this may be preceded by a later logo, as seen on the earliest home video releases of ''Them!'' (where the 10th logo preceded this one).
* Sometimes, this may be preceded by a later logo, as seen on the earliest home video releases of ''Them!'' (where the 10th logo preceded this one).
* This also appears on the [[Video Collection International|VCI]] release of ''Drum Beat''.
* This also appears on the [[Video Collection International|VCI]] release of ''Drum Beat''.


'''Legacy:''' This is the most well-known version of the Warner Bros. shield, according to ''the Movie title stills collection'' [http://annyas.com/screenshots/warner-bros-logo/ Warner Bros.] website. This particular design was listed as the 12th best corporate logo by ''Complex Magazine'' for its longevity and "iconic" status.
'''Legacy:''' This is the most well-known version of the Warner Bros. shield, according to ''the Movie title stills collection'' [http://annyas.com/screenshots/warner-bros-logo/ Warner Bros.] website. This particular design was listed as the 12th best corporate logo by ''Complex Magazine'' for its longevity and iconic status.


===6th Logo (January 20, 1968-November 12, 1970)===
===6th Logo (January 20, 1968-November 12, 1970)===
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'''Visuals:''' Just a superimposed, stylized shield which can be white, {{color|gold|yellow}} or {{color|red}}. The shield features a combination of a "'''W'''" and a "'''7'''", representing Warner Bros.-Seven Arts. The "'''W7'''" is often drawn on-screen, a la the NBC Snake, although it's a still logo on a few films. Below the shield, "{{font|Impact|WARNER BROS.-SEVEN ARTS}}" is seen. The word "Presents" usually appears under the shield.
'''Visuals:''' A simpler shield with only the Warner Bros.-Seven Arts logo (a monogram of the letter "'''W'''" and the letter "'''7'''") appears superimposed over the opening scene of the movie, usually in white but sometimes in {{color|gold|yellow}} or {{color|red}}, with the text "{{font|Impact|WARNER BROS.-SEVEN ARTS}}" below it. The "'''W7'''" is usually animated onscreen a la the NBC snake (although some films use a still variation), and the word "Presents" normally appears below the "WARNER BROS.-SEVEN ARTS" text .


'''Variants:'''
'''Variants:'''
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* Some European movies distributed by Warner Bros., such as ''Alexandre le bienheureux'' (1968) and ''The Bastard'' (1968), have only the letters without the shield outline. On ''The Bastard'', the logo is on a cloudy background like the previous logo.
* Some European movies distributed by Warner Bros., such as ''Alexandre le bienheureux'' (1968) and ''The Bastard'' (1968), have only the letters without the shield outline. On ''The Bastard'', the logo is on a cloudy background like the previous logo.


'''Closing title:''' After the words "The End" and the credits, the words "Distributed by Warner Bros.-Seven Arts" are seen superimposed in the last scene of the movie or on a special BG with the W7 shield bug below.
'''Closing title:''' After the words "The End" and the credits, the words "Distributed by Warner Bros.-Seven Arts" are seen superimposed over the last scene of the movie or on a special background, with a W7 shield bug below.


'''Technique:''' 2D animation; sometimes done over the backdrop of a specific movie.
'''Technique:''' 2D animation; sometimes done over the opening scene of a specific movie.


'''Audio:''' None or the film's opening theme.
'''Audio:''' None or the film's opening theme.


'''Availability:''' Seen on some Warner Bros. films (during the Seven Arts-era of the studio) of the period, though it's usually replaced with a newer logo, such as on pre-1998 prints of ''Bullitt'' (which were plastered by the 1984 Warner Communications "Shield of Staleness", with the exception of the 1980 [[WCI Home Video]] release) and on the WCI release of ''The Green Berets'' (where the 1972 "Big W" plasters it).  
'''Availability:''' Seen on some Warner Bros. films (during the Seven Arts-era of the studio) of the period; however, it's usually replaced with a newer logo on re-releases of certain films, such as on pre-1998 prints of ''Bullitt'' (which plaster this logo with the 1984 Warner Communications "Shield of Staleness", with the exception of the 1980 [[WCI Home Video]] release) and on the WCI release of ''The Green Berets'' (which plaster it with the 1972 "Big W").  
* The current DVD/Blu-ray release of ''Bullitt'', and current prints of ''Charro'' and ''The Wild Bunch'' have their logos intact/restored.
* The current DVD/Blu-ray release of ''Bullitt'', and current prints of ''Charro'' and ''The Wild Bunch'' have their logos intact/restored.
* Also seen after the 1984 Warner Communications shield logo on ''The Arrangement'', which aired on an international feed of TCM.
* Also seen after the 1984 Warner Communications shield logo on ''The Arrangement'', which aired on an international feed of TCM.
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</tabber>
</tabber>


'''Visuals:''' On a {{color|blue}} background, there is an abstract shield (akin to those seen on posters for 1960s Warner Bros. films) in a {{color|gold|golden}} color with a {{color|saddlebrown|dark brownish}} color inside. The word "WB" (this time not stylized) is at the upper part, and a rectangle in the same colors is at the lower part of the shield with the Kinney byline inside. The word "{{color|orange|PRESENTS}}" appears underneath the logo.
'''Visuals:''' On a {{color|blue}} background, an abstract, {{color|gold|golden}} shield (akin to the one used on posters for 1960s Warner Bros. films) with a {{color|saddlebrown|dark brownish}} interior is shown. The word "WB" (this time not stylized) takes up the upper portion of the shield, and a rectangle in the same colors appears on top of the bottom portion, with the Kinney byline inside. The word "{{color|orange|PRESENTS}}" normally appears underneath the logo.


'''Bylines:'''
'''Bylines:'''
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'''Variants:'''
'''Variants:'''
* At the end of the film, we sometimes see the byline "Distributed by WARNER BROS." or "Distributed by WARNER BROS. INC." on top of (or, in the case of ''THX-1138'', underneath) a superimposed rendition of the company logo. (On earlier films from 1970, such as ''Chisum'' and ''The Battle of Cable Hogue'', there is no banner/byline on the superimposed version.)
* Sometimes at the end of the film, the text "Distributed by WARNER BROS." or "Distributed by WARNER BROS. INC." is seen above (or, in the case of ''THX-1138'', underneath) a superimposed version of this logo. Earlier films from 1970, such as ''Chisum'' and ''The Battle of Cable Hogue'', have no rectangle or byline on the shield.
* German prints of ''There Was a Crooked Man...'' have a (.*) variant with the text in German and a cheaper version of the shield.
* German prints of ''There Was a Crooked Man...'' have a (.*) variant with the text in German and a cheaper version of the shield.
* Some films (including ''There Was a Crooked Man...'' and ''THX-1138'') had the logo on a black background.
* Some films (including ''There Was a Crooked Man...'' and ''THX-1138'') had the logo on a black background.
* Others (such as ''The Omega Man'') had it superimposed over the opening credits.
* Others (such as ''The Omega Man'') had it superimposed over the opening credits.
* ''Dirty Harry'' and ''Billy Jack'' do not have the "PRESENTS" text.
* ''Dirty Harry'' and ''Billy Jack'' do not have the "PRESENTS" text.
* Some films, including ''McCabe'' and ''Mrs. Miller'', had a two-dimensional version of the shield appearing in white over a black background.
* Some films, including ''McCabe'' and ''Mrs. Miller'', had a two-dimensional version of the shield in white over a black background.
* On the 1970 print of the 1956 film ''Giant'', the Kinney Shield appears over the classic WB clouds. It is unknown if this variant is preserved on any home video release.
* On the 1970 print of the 1956 film ''Giant'', the Kinney Shield appears over the classic WB clouds. It is unknown if this variant is preserved on any home video release.


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