Corporation for Public Broadcasting: Difference between revisions

{{PageCredits|description=Ryan Froula|capture=DaffyDuckScrewball and others|edits=Nicholas Aczel}}

===Background===

The '''Corporation for Public Broadcasting''' (CPB) is a non-profit corporation created by the Public Broadcasting Act of 1967, signed into law by U.S. President Lyndon B. Johnson on November 7 of that year. It was created to provide partial federal funding for public broadcasting, initially collaborating with [[National Educational Television]] (NET) stations before starting their own private non-profit networks, [[Public Broadcasting Service]] (PBS) for television and National Public Radio (NPR) for radio.

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'''Visuals:''' On a {{color|blue}} background is a {{color|darkblue|dark blue}} emblem consisting of the lowercase letters "{{color|darkblue|'''c'''}}", "{{color|darkblue|'''p'''}}" and "{{color|darkblue|'''b'''}}" stacked together like a mixed-up jigsaw puzzle, and the text "{{color|darkblue|{{Font|serif|'''Corporation for Public Broadcasting'''}}}}" written below in a serif font.  

*On black and white programs, the logo is on a {{color|darkgray|gray}} background with the emblem and the text in black.

'''Audio:''' This logo has no music, but one of the following voice-overs is heard:

* Several programs produced by NET starting in 1969 started getting grants from the CPB; a few of these programs can be found on the American Archive in Public Broadcasting website. It is confirmed to be on the earliest prints of ''The Andersonville Trial''; however, the print available from AAPB is not easily accessible.

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File:CPB R-U30.jpg

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'''Technique:''' A digital graphic.

'''Availability:''' Seen on some episodes of ''Great Performances'', including a trilogy of adaptations of works by Edith Wharton, and ''American Playhouse''.

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<center>{{Font|Serif|'''CORPORATION<br>FOR PUBLIC<br>BROADCASTING'''}}</center>

'''Availability:'''   

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<center>{{Font|Serif|CORPORATION<br>FOR PUBLIC<br>BROADCASTING}}</center>

'''Availability:'''  

* The animated variant also appeared on 1987-1991 episodes of ''The MacNeil/Lehrer NewsHour'', ''Degrassi Junior High'', ''WonderWorks'', ''Great Performances'', and ''Amigos''.

* The still variant also appeared on ''Where in the World Is Carmen Sandiego?'', ''The Civil War'', ''Long Ago and Far Away'', ''American Playhouse'', and ''American Masters''.

* On DVD, the logo can be seen at the beginning and end of the 1988 WonderWorks TV film, "Sweet Fifteen".

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'''Visuals:''' Here are the main variants of this logo:

* '''Version #1:''' On a textured {{color|#0047AB|cobalt blue}}/{{color|darkviolet|purple}} background with occasional {{color|#DE6FA1|thulian pink}} comets flying past, two circles slide in and form the CPB logo above the white text: <center>{{Font|Serif|CORPORATION<br>FOR PUBLIC<br>BROADCASTING}}</center> At this point, a redesigned version of the CPB circle is now used, with a {{color|blue}} and {{color|lavender|lavender}} outline around it and in the letters. The font is also modified slightly, to ITC Garamond Light. After a few seconds, the text fades out as the logo splits into two CPB logos flying off to opposite sides of the screen so that the words "{{font|serif|Viewers Like You}}" (in plain white plain serif text this time) appear in its place near the top, as more comets fly diagonally upward. For this version, the "{{font|serif|Viewers Like You}}" text sometimes fades out earlier, so the background is shown for about one second before completely fading out.

'''Variants:'''

* On <u>1995-1998 episodes of ''Sesame Street''</u>, a kid (Gabi [Gabriela Rose Reagan]) says "Funding for ''Sesame Street'' was provided in part by the Corporation for Public Broadcasting... and by public television stations and their contributors." A brass-driven, jazzy rearrangement of the show's theme music played under the voiceover.

* On <u>1998-2000 episodes of ''Sesame Street''</u>, Gordon says "Funding for ''Sesame Street'' is provided by the annual financial support of PBS Viewers Like You." The music was the same as before.

* Sometimes, for example, on 1989-1991 episodes of NOVA, 1989-1999 episodes of ''Frontline'', and 1989-1996 episodes of ''Nightly Business Report'' (the latter only at the end), the announcer says, "...the [annual] financial support of viewers like you", even though "Public Television Viewers" is shown on the screen.

* Starting on October 4, 1999, the "viewers like you" spiel is changed to "Contributions to your PBS station from viewers like you (or, in the case of such programs as ''Sesame Street'', ''Masterpiece'', and ''PBS Arts Fall Festival'', "...and viewers like you.") Thank you."

* The solo "Viewers Like You" variant appeared on ''Not Done: Women Remaking America'', broadcast on October 27, 2020.

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'''Visuals:''' On the same background as the 7th PBS logo (replete with the walking men silhouettes) is the CPB print logo, in black, centered on the screen. This time, no text or byline is shown. The logo is then usually followed by the "Viewers Like You" and "Thank You" disclaimers, which are often custom-made for the particular show, or else uses the standard font introduced in 1999.

* This also plastered the previous logo and sponsor tags - for Braun and Farberware - on broadcasts of ''Cooking with Master Chefs'' from 1999 to 2010, and it did the same for the previous logo and sponsor tags - for E&J Gallo Winery and Farberware - on broadcasts of ''In Julia's Kitchen with Master Chefs'' from the same period.

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'''Visuals:''' On an {{color|aquamarine|aqua}} background, {{color|blue}} and white dots appear in the center of the screen and pulse out, while streaks run through it. The rings then form the CPB logo, redesigned again with smoother text and is now in a square. The "p" and "b" are connected to the edge of the square. The white then fades out inside the text and 4 streaks run along the edges. The same byline appears underneath in all capitals, but with "{{color|blue|CPB.ORG}}" at the end in {{color|blue}}, which is wiped with a streak.

* For the Viewers Like You variant, the same dots appear across the screen, vertically centered, and {{color|blue}} and white rings provide the transition from the CPB slide to the "Viewers Like You" slide, and the process repeats itself for the transition from the "Viewers Like You" to the "Thank You" slide. Both the "Viewers Like You" and "Thank You" slides have the letters moving closer to the center.

'''Availability:'''

* The {{color|blue}} dots version is known to appear on home video on ''America Rebuilds: A Year at Ground Zero'', while the ''Reading Rainbow'' variant can be seen on DVD releases of the show.

*''The Ruff Ruffman Show'' and ''Super Why!'' variants can be seen on said shows, while ''Sesame Street'' continued to carry the centered version of the CPB logo until 2014.

* The logo is still used on the Corporation for Public Broadcasting and PBS Kids websites.

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'''Visuals:''' On a {{color|blue}}/{{color|darkviolet|purple}}/{{color|red}} ethereal background with silhouettes of random people doing various things, the CPB logo wipes in horizontally (first with the dots, then the text), and the byline from the 9th logo appears. During all of this, the PBS P-Head (the 1989 PBS logo's size) is shown in the background, moving up and down, left and right, etc.

* The second half reappeared on recent rebroadcasts of ''The Adirondacks''.

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'''Visuals:''' On the 2009 PBS logo's bubble background, the CPB logo in white appears via bubbles forming the square while the text zooms out, and the byline from the 9th and 10th logos appears. Then, "Viewers Like You" wipes in left to right, in the PBS Explorer font (similar in style to Interstate). "Viewers Like" is white, and "{{color|gold|You}}" is yellow within a dark rectangle. After a few seconds, "Viewers Like" wipes out right to left and is replaced by "Thank", with "You" shifting to the left to ensure centering just as quickly.