Metro-Goldwyn-Mayer Studios: Difference between revisions
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→16th Logo (March 8, 2021-)
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'''Variants:''' | '''Variants:''' | ||
*At the end of the logo part of the brand evolution video, the first letter in each of the three words in the company's name are formed together to make the "MGM" brand wordmark with the words "ART FOR ART'S SAKE" on the top and "BRAND EVOLUTION" on the bottom appearing after the wordmark is formed. | *At the end of the logo, as part of the brand evolution video, when the logo fades out, the first letter in each of the three words in the company's name are formed together to make the "MGM" brand wordmark with the words "ART FOR ART'S SAKE" on the top and "BRAND EVOLUTION" on the bottom appearing after the wordmark is formed. | ||
*A short version exists starting when Leo appears. The golden filmstrip ribbon forms a lot faster, the company name zooms out faster, and Leo roars once in this variation. This can be seen at the beginning of MGM's clips, trailers, and compilation videos on their official YouTube channel. This was also used as the basis of the [[MGM Television]] logo. | *A short version exists starting when Leo appears. The golden filmstrip ribbon forms a lot faster, the company name zooms out faster, and Leo roars once in this variation. This can be seen at the beginning of MGM's clips, trailers, and compilation videos on their official YouTube channel. This was also used as the basis of the [[MGM Television]] logo. | ||
*Sometimes, the logo starts at the point where the filmstrip ribbon zooms out, skipping the part with the golden rounded squares. | *Sometimes, the logo starts at the point where the filmstrip ribbon zooms out, skipping the part with the golden rounded squares. | ||
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*It later appeared at the beginning of 2021's ''Candyman'' (as a variant) while the previous logo is used at the end, and on some select prints of ''No Time to Die'' (other theatrical prints as well as a Spanish print and an Asian print use the previous logo), as well as ''The Addams Family 2'' and ''House of Gucci'', and is expected to be seen on future releases from the company. | *It later appeared at the beginning of 2021's ''Candyman'' (as a variant) while the previous logo is used at the end, and on some select prints of ''No Time to Die'' (other theatrical prints as well as a Spanish print and an Asian print use the previous logo), as well as ''The Addams Family 2'' and ''House of Gucci'', and is expected to be seen on future releases from the company. | ||
*It also has begun to plaster some older logos up to the 2001 URL variant on new prints of older releases, such as on the Screenpix On Demand print of ''A Day to Remember'', albeit cutting off after the first roar. | *It also has begun to plaster some older logos up to the 2001 URL variant on new prints of older releases, such as on the Screenpix On Demand print of ''A Day to Remember'', albeit cutting off after the first roar. | ||
*Furthermore, MGM posted a brand evolution video, showcasing the evolution of the three unique | *Furthermore, MGM posted a brand evolution video, showcasing the evolution of the three unique elements of the logo: the lion, the "ARS GRATA ARTIS" filmstrip and the company's name style, mask and "TRADEMARK" wording along with the registered trademark from later versions of the logo, from Slats from the first MGM logo in 1924 to the CGI Leo from the current logo, with the CGI Leo footage being sped up until it freezes on the same frame used in the print logo, before showing its logo, which can be shown [https://www.youtube.com/watch?v=escZ4PZX8BE here]. | ||
'''Editor's Note:''' The CGI Leo could take some time to get used to and those who prefer the previous logos may also be annoyed. Nonetheless, it's a stunning update to the MGM logo especially since the 100th anniversary is approaching. The English translation of the Latin phrase is also an excellent touch alongside the beautiful fanfare. | '''Editor's Note:''' The CGI Leo could take some time to get used to and those who prefer the previous logos may also be annoyed. Nonetheless, it's a stunning update to the MGM logo especially since the 100th anniversary is approaching. The English translation of the Latin phrase is also an excellent touch alongside the beautiful fanfare. | ||