Metro-Goldwyn-Mayer Studios: Difference between revisions
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→16th Logo (March 8, 2021-)
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{{YouTube|id=MLR9-ymUvjE}} | {{YouTube|id=MLR9-ymUvjE}} | ||
'''Nicknames:''' "Leo the Lion VII", "Zooming Ribboning II", "Art for Art's Sake", "CGI | '''Nicknames:''' "Leo the Lion VII", "Zooming Ribboning II", "Art for Art's Sake", "CGI Lion", "Amazon Lion" | ||
'''Logo:''' On a black background, a golden, rounded square passes by, bringing in a bright light. Another square passes while we zoom out through another to reveal we were inside the golden filmstrip ribbon. The ribbon zooms out and settles in place, this time reading "<span style="font-family: 'Times New Roman';">ART FOR ART'S SAKE</span>" (the English translation of the usual "<span style="font-family: 'Times New Roman';">ARS GRATIA ARTIS</span>") written in MGM's custom typeface (named Metro Mayer Serif). A bright light is seen filtering out of the words in the ribbon, filling it with gold. By the time the light fades away from the right, the ribbon gains an extremely shiny metallic luster, and the English translation changes back to its familiar Latin version. The ribbons on either side of the circle unfurl into their familiar form as Leo (now an updated, photorealistic CGI rendering of him, based on the 1957 footage) fades in and roars. The mask (once again redesigned, with a solid mouth this time) and leaf-like design around it grow and fade from the darkness, and the company name zooms out (just like the previous logo) and shines on top of the ribbon, with "<span style="font-family: 'Times New Roman';">{{Font color|gold|TRADE MARK}}</span>" fading in shortly after. The entire logo has a subtle, faint golden shine all around it. | '''Logo:''' On a black background, a golden, rounded square passes by, bringing in a bright light. Another square passes while we zoom out through another to reveal we were inside the golden filmstrip ribbon. The ribbon zooms out and settles in place, this time reading "<span style="font-family: 'Times New Roman';">ART FOR ART'S SAKE</span>" (the English translation of the usual "<span style="font-family: 'Times New Roman';">ARS GRATIA ARTIS</span>") written in MGM's custom typeface (named Metro Mayer Serif). A bright light is seen filtering out of the words in the ribbon, filling it with gold. By the time the light fades away from the right, the ribbon gains an extremely shiny metallic luster, and the English translation changes back to its familiar Latin version. The ribbons on either side of the circle unfurl into their familiar form as Leo (now an updated, photorealistic CGI rendering of him, based on the 1957 footage) fades in and roars. The mask (once again redesigned, with a solid mouth this time) and leaf-like design around it grow and fade from the darkness, and the company name zooms out (just like the previous logo) and shines on top of the ribbon, with "<span style="font-family: 'Times New Roman';">{{Font color|gold|TRADE MARK}}</span>" fading in shortly after. The entire logo has a subtle, faint golden shine all around it. | ||
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* Furthermore, MGM posted a brand evolution video, showcasing the evolution of the three unique elements of the logo: the lion, the "ARS GRATA ARTIS" filmstrip, and the company's name style, mask, and "TRADEMARK" wording along with the registered trademark from later versions of the logo, from Slats from the first MGM logo in 1924 to the CGI Leo from the current logo, with the CGI Leo footage being sped up until it freezes on the same frame used in the print logo, before showing its logo, after each of the logo's elements are deformed, one by one, when it zooms in, which can be shown [https://www.youtube.com/watch?v=escZ4PZX8BE here]. | * Furthermore, MGM posted a brand evolution video, showcasing the evolution of the three unique elements of the logo: the lion, the "ARS GRATA ARTIS" filmstrip, and the company's name style, mask, and "TRADEMARK" wording along with the registered trademark from later versions of the logo, from Slats from the first MGM logo in 1924 to the CGI Leo from the current logo, with the CGI Leo footage being sped up until it freezes on the same frame used in the print logo, before showing its logo, after each of the logo's elements are deformed, one by one, when it zooms in, which can be shown [https://www.youtube.com/watch?v=escZ4PZX8BE here]. | ||
'''Legacy:''' Although the CGI Leo could take some time to get used to, it's a stunning update to the MGM logo especially since the 100th anniversary is approaching. The English translation of the Latin phrase is also an excellent touch alongside the beautiful fanfare. | |||
== Copyright Stamps== | == Copyright Stamps== | ||