Warner Bros. Pictures: Difference between revisions

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===1st Logo (November 17, 1925-August 30, 1929)===
===1st Logo (November 17, 1925-August 30, 1929)===
[[File:Wb1927.png|frameless]]


Nicknames: "Brain Shield", "Studio Shield", "Brain WB Shield", "The Early Shield"
Nicknames: "Brain Shield", "Studio Shield", "Brain WB Shield", "The Early Shield"
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=== 2nd Logo (November 7, 1929-August 29, 1936) ===
=== 2nd Logo (November 7, 1929-August 29, 1936) ===
[[File:Wb1931.png|frameless]]




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===3rd Logo (July 21, 1934-December 18, 1937)===
===3rd Logo (July 21, 1934-December 18, 1937)===


 
[[File:Wb1936.png|frameless]]Nicknames: "Zooming Shield", "Zooming WB Shield"
Nicknames: "Zooming Shield", "Zooming WB Shield"


Logo: Over a cumulonimbus cloud setting, a superimposed WB Shield design zooms in to the screen. The words "WARNER BROS. PICTURES, Inc. Present" appear over the shield.
Logo: Over a cumulonimbus cloud setting, a superimposed WB Shield design zooms in to the screen. The words "WARNER BROS. PICTURES, Inc. Present" appear over the shield.
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===4th Logo (November 27, 1937-July 3, 1948)===
===4th Logo (November 27, 1937-July 3, 1948)===
[[File:Wb1938.png|frameless]]  [[File:Wb1941.png|frameless]]  [[File:Wb1946.png|frameless]]


Logo: Inside a shield, a more realistic version of the stylized "WB" as seen in the previous logo appears. Over the shield is a banner that reads "WARNER BROS. PICTURES, INC." Below the logo is the word "Presents" in script.
Logo: Inside a shield, a more realistic version of the stylized "WB" as seen in the previous logo appears. Over the shield is a banner that reads "WARNER BROS. PICTURES, INC." Below the logo is the word "Presents" in script.
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     A colorized version of this logo with a blue background, a gold shield and a red inside exists on The Maltese Falcon and Casablanca, among others.
     A colorized version of this logo with a blue background, a gold shield and a red inside exists on The Maltese Falcon and Casablanca, among others.
     An ornate hand-drawn version of the shield against a parchment-like background was seen on some films, such as The Adventures of Robin Hood and The Private Lives of Elizabeth and Essex.  
     An ornate hand-drawn version of the shield against a parchment-like background was seen on some films, such as The Adventures of Robin Hood and The Private Lives of Elizabeth and Essex.  




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Editors Note: Perhaps the second most well known version of the shield, due to preceding classics such as Casablanca, The Maltese Falcon and The Treasure of Sierra Madre, all starring Humphrey Bogart, who was rated as the Greatest American Movie Star (Men's Category) by the American Film Institute in 1998.
Editors Note: Perhaps the second most well known version of the shield, due to preceding classics such as Casablanca, The Maltese Falcon and The Treasure of Sierra Madre, all starring Humphrey Bogart, who was rated as the Greatest American Movie Star (Men's Category) by the American Film Institute in 1998.


===5th Logo (July 31, 1948-November 1, 1967)===
[[File:Wb1948.png|frameless]]  [[File:Wb1949.png|frameless]]  [[File:Wb1956.png|frameless]]




===5th Logo (July 31, 1948-November 1, 1967)===
[[File:Wb1955.png|frameless]]


Nicknames: "The Classic Shield", "The Golden Shield"
Nicknames: "The Classic Shield", "The Golden Shield"
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Editor's Note: The most well known version of the Warner Bros. Shield. This particular design, still in use, was listed as the 12th best corporate logo by Complex Magazine, for its longevity and "iconic" status.
Editor's Note: The most well known version of the Warner Bros. Shield. This particular design, still in use, was listed as the 12th best corporate logo by Complex Magazine, for its longevity and "iconic" status.


===6th Logo (September 28, 1967-November 12, 1970)===




 
<u>Nicknames:</u> "WB-7", "W7", "Lucky Number 7 on WB", "W7 Shield"
===6th Logo (September 28, 1967-November 12, 1970)===
 
Nicknames: "WB-7", "W7", "Lucky Number 7 on WB", "W7 Shield"


Logo: Just a superimposed, stylized shield which can be white, yellow or red. The shield features a combination of a "W" and a "7", representing Warner Bros.-Seven Arts. The "W7" is often drawn on-screen, a la the NBC Snake, although it's a still logo on a few films. Below the shield, "WARNER BROS.-SEVEN ARTS" is seen. The word "Presents" usually appears under the shield.
Logo: Just a superimposed, stylized shield which can be white, yellow or red. The shield features a combination of a "W" and a "7", representing Warner Bros.-Seven Arts. The "W7" is often drawn on-screen, a la the NBC Snake, although it's a still logo on a few films. Below the shield, "WARNER BROS.-SEVEN ARTS" is seen. The word "Presents" usually appears under the shield.
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     A couple of movies, like Dracula Has Risen from the Grave (1968) and Frankenstein Must Be Destroyed (1969), have a still version of the logo.
     A couple of movies, like Dracula Has Risen from the Grave (1968) and Frankenstein Must Be Destroyed (1969), have a still version of the logo.
     A couple of European movies, that were distributed by Warner Bros., like Alexandre le bienheureux (1968) and The Bastard (1968), have only the letters without the shield outline. On The Bastard, the logo is on a cloudy background like the previous logo.
     A couple of European movies, that were distributed by Warner Bros., like Alexandre le bienheureux (1968) and The Bastard (1968), have only the letters without the shield outline. On The Bastard, the logo is on a cloudy background like the previous logo.




Closing title: After the words "The End" and the credits, the words "Distributed by Warner Bros.-Seven Arts" are seen in the screen superimposed in the last scene of the movie or a special BG with the W7 shield bug below.
Closing title: After the words "The End" and the credits, the words "Distributed by Warner Bros.-Seven Arts" are seen in the screen superimposed in the last scene of the movie or a special BG with the W7 shield bug below.


FX/SFX: The "trace"; sometimes done over the backdrop of a specific movie.
<u>FX/SFX:</u> The "trace"; sometimes done over the backdrop of a specific movie.


Music/Sounds: None or the opening of the movie.
Music/Sounds: None or the opening of the movie.
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===7th Logo (May 13, 1970-February 25, 1972)===
===7th Logo (May 13, 1970-February 25, 1972)===


Nicknames: "Gasoline Shield", "Shield Stretch", "The Kinney Shield", "Long Shield", "The Kinney WB Shield"
===[[File:Wb1971.png|frameless]]===
 
<u>Nicknames:</u> "Gasoline Shield", "Shield Stretch", "The Kinney Shield", "Long Shield", "The Kinney WB Shield"


Logo: Over a blue screen is an abstract shield (like those seen on WB movie posters in the '60s) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, with the Kinney byline inside. The word "PRESENTS" appears underneath the logo.
<u>Logo:</u> Over a blue screen is an abstract shield (like those seen on WB movie posters in the '60s) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, with the Kinney byline inside. The word "PRESENTS" appears underneath the logo.


Bylines:
<u>Bylines:</u>


     May 13, 1970-June 25, 1971: "A KINNEY NATIONAL COMPANY"
     May 13, 1970-June 25, 1971: "A KINNEY NATIONAL COMPANY"
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     December 19, 1971-February 25, 1972: "A KINNEY COMPANY"
     December 19, 1971-February 25, 1972: "A KINNEY COMPANY"


Variants:
<u>Variants:</u>


     At the end of the film, we sometimes see the byline "Distributed by WARNER BROS." or "Distributed by WARNER BROS. INC." on top of (or in the case of THX-1138, underneath) a superimposed rendition of the company logo. (On earlier films from 1970, such as Chisum and The Battle of Cable Hogue, there is no banner/byline on the superimposed version.)
     At the end of the film, we sometimes see the byline "Distributed by WARNER BROS." or "Distributed by WARNER BROS. INC." on top of (or in the case of THX-1138, underneath) a superimposed rendition of the company logo. (On earlier films from 1970, such as Chisum and The Battle of Cable Hogue, there is no banner/byline on the superimposed version.)
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FX/SFX: None.


Music/Sounds: Again, the opening/closing theme of the movie's theme or silence.
<u>FX/SFX:</u> None.
 
<u>Music/Sounds:</u> Again, the opening/closing theme of the movie's theme or silence.


Availability: As we all know, Warner was incredibly shoddy with logo preservation until recently. AMC and TCM showings of Warner movies MAY include this logo, but expect one of the more recent WB shield logos, most likely the Warner Communications and Time Warner (not Time Warner Entertainment) variations. No logo is seen at all on the 2007 DVD/Blu-ray release of A Clockwork Orange, though it is seen on the earlier 2000 issue. Is seen on the Encore Westerns print of the John Wayne film Chisum, and on the legendary Visconti movie Death in Venice (1971). On AMC, it can be found on Dirty Harry (also seen on the Dirty Harry Ultimate Collection Box Set and DVD releases of the said movie afterwards). The logo is also seen on the DVD releases of The Omega Man, The Cowboys, Billy Jack, and THX-1138, as well as an early VHS release of the former. Also found on the Image Entertainment Blu-Ray of Billy Jack and There Was a Crooked Man... It premiered on The Ballad of Cable Hogue and made its final appearance on Dealing: Or the Berkeley-to-Boston Forty-Brick Lost-Bag Blues (What's Up, Doc?, the next film WB released, instead uses the classic WB shield as an in-credit logo and would be the first film to use the Warner Communications byline). It appears the reason why this was plastered so often is because Kinney still existed as a company at the time, having spun off Warner Communications following a parking scandal, similar to what happened with United Artists and its Transamerica logos.
<u>Availability:</u> As we all know, Warner was incredibly shoddy with logo preservation until recently. AMC and TCM showings of Warner movies MAY include this logo, but expect one of the more recent WB shield logos, most likely the Warner Communications and Time Warner (not Time Warner Entertainment) variations. No logo is seen at all on the 2007 DVD/Blu-ray release of A Clockwork Orange, though it is seen on the earlier 2000 issue. Is seen on the Encore Westerns print of the John Wayne film Chisum, and on the legendary Visconti movie Death in Venice (1971). On AMC, it can be found on Dirty Harry (also seen on the Dirty Harry Ultimate Collection Box Set and DVD releases of the said movie afterwards). The logo is also seen on the DVD releases of The Omega Man, The Cowboys, Billy Jack, and THX-1138, as well as an early VHS release of the former. Also found on the Image Entertainment Blu-Ray of Billy Jack and There Was a Crooked Man... It premiered on The Ballad of Cable Hogue and made its final appearance on Dealing: Or the Berkeley-to-Boston Forty-Brick Lost-Bag Blues (What's Up, Doc?, the next film WB released, instead uses the classic WB shield as an in-credit logo and would be the first film to use the Warner Communications byline). It appears the reason why this was plastered so often is because Kinney still existed as a company at the time, having spun off Warner Communications following a parking scandal, similar to what happened with United Artists and its Transamerica logos.


Editor's Note: The shield's simplistic design reflected the style of other logos produced in this time frame.
<u>Editor's Note:</u> The shield's simplistic design reflected the style of other logos produced in this time frame.




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===8th Logo (November 24, 1971)===
===8th Logo (November 24, 1971)===


Nicknames: "Alternate Kinney Shield", "Off-Kilter Shield"
<u>Nicknames:</u> "Alternate Kinney Shield", "Off-Kilter Shield"


Logo: On a background similar to the last logo, a bannerless WB shield is seen, with the design closer resembling the classic WB shield. "A KINNEY LEISURE SERVICE" is seen below.
<u>Logo:</u> On a background similar to the last logo, a bannerless WB shield is seen, with the design closer resembling the classic WB shield. "A KINNEY LEISURE SERVICE" is seen below.


FX/SFX: None.
<u>FX/SFX:</u> None.


Music/Sounds: Silent, or in the case of The Man in the Wilderness, the opening audio.
<u>Music/Sounds:</u> Silent, or in the case of The Man in the Wilderness, the opening audio.


Availability: Seen on The Man in the Wilderness, which is preserved on the Warner Archive Blu-ray. May have been seen on other films from this time period, but it's hard to say between Warner's rampant plastering habits and more common usage of the 7th logo. Not helping matters is that even The Man in the Wilderness used the Kinney Shield as its closing logo.
<u>Availability:</u> Seen on The Man in the Wilderness, which is preserved on the Warner Archive Blu-ray. May have been seen on other films from this time period, but it's hard to say between Warner's rampant plastering habits and more common usage of the 7th logo. Not helping matters is that even The Man in the Wilderness used the Kinney Shield as its closing logo.


Editor's Note: The shield looks very ugly.
<u>Editor's Note:</u> The shield looks very ugly.






===9th Logo (May 7, 1972-January 31, 1973)===
===9th Logo (May 7, 1972-January 31, 1973)===
[[File:Wb1972.png|frameless]]


Nicknames: "WCI Shield", "Early WCI Shield", "Tiny Shield", "Mini Shield", "Bannerless WB Shield"
<u>Nicknames:</u> "WCI Shield", "Early WCI Shield", "Tiny Shield", "Mini Shield", "Bannerless WB Shield"


Logo: The standard WB shield logo, without the banner. It is on a blue background with "A WARNER COMMUNICATIONS COMPANY" underneath. "Presents", in script, may appear below.
<u>Logo:</u> The standard WB shield logo, without the banner. It is on a blue background with "A WARNER COMMUNICATIONS COMPANY" underneath. "Presents", in script, may appear below.


Variants:
<u>Variants:</u>


     On some Warner VHS releases of titles like Deliverance, the aspect ratio of the logo would be squeezed into 4:3 full screen from a wider ratio.
     On some Warner VHS releases of titles like Deliverance, the aspect ratio of the logo would be squeezed into 4:3 full screen from a wider ratio.
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FX/SFX: None.


Music/Sounds: Silence or the beginning of the movie's theme, though Get to Know Your Rabbit uses a horn-driven theme with a flute mixed in towards the end.
<u>FX/SFX:</u> None.
 
<u>Music/Sounds:</u> Silence or the beginning of the movie's theme, though Get to Know Your Rabbit uses a horn-driven theme with a flute mixed in towards the end.


Availability: Ultra rare. This was another placeholder logo only used on a few films to begin with, with notable ones being Deliverance, The Candidate, and Super Fly. However, due to Warner Bros.' logo plastering habits, this was subject to being replaced with ether the next logo below, or the 1984 shield logo and its later variations. This is currently intact on the DVD release of The Candidate, and the 2007 DVD and Blu-ray release of Deliverance, along with airings on TCM Australia and Fox Classics. The logo is also preserved on Warner's 1986 VHS and Betamax release of Rage, along with the 1994 VHS and Warner Archive Blu-ray of Dracula A.D. 1972 and the Warner Archive Blu-ray release of Super Fly. It premiered on Jeremiah Johnson and made its final theatrical appearance on Steelyard Blues.
<u>Availability:</u> Ultra rare. This was another placeholder logo only used on a few films to begin with, with notable ones being Deliverance, The Candidate, and Super Fly. However, due to Warner Bros.' logo plastering habits, this was subject to being replaced with ether the next logo below, or the 1984 shield logo and its later variations. This is currently intact on the DVD release of The Candidate, and the 2007 DVD and Blu-ray release of Deliverance, along with airings on TCM Australia and Fox Classics. The logo is also preserved on Warner's 1986 VHS and Betamax release of Rage, along with the 1994 VHS and Warner Archive Blu-ray of Dracula A.D. 1972 and the Warner Archive Blu-ray release of Super Fly. It premiered on Jeremiah Johnson and made its final theatrical appearance on Steelyard Blues.


Editor's Note: An attempt to bring back the classic WB shield. Scraped in favor to include the corporate logo a year later.
<u>Editor's Note:</u> An attempt to bring back the classic WB shield. Scraped in favor to include the corporate logo a year later.




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===10th Logo (February 7, 1973-September 28, 1984, 1984-1989)===
===10th Logo (February 7, 1973-September 28, 1984, 1984-1989)===
[[File:Wb1973.png|frameless]]  [[File:Wb1976.png|frameless]]  [[File:Wb1983.png|frameless]]


Nicknames: "The Big "W"", "(\\')", "The Worms", "The Round W"
<u>Nicknames:</u> "The Big "W"", "(\\')", "The Worms", "The Round W"


Logo: On a black background, a red abstract "W" consisting of two slanted elongated circles and a shorter elongated circle zooms in towards us. Around halfway through, the words "WARNER BROS" (in the Warner Communications custom typeface) appear below it. The red logo overtakes the screen as a smaller white "W" zooms in. It stops at the middle of the screen and a black square field, whose corners have been rounded and softened, fades in around the logo. "A WARNER COMMUNICATIONS COMPANY" in the same font used for "WARNER BROS" fades in below. Most of the time, "PRESENTS" fades in below after that (in Helvetica).
<u>Logo:</u> On a black background, a red abstract "W" consisting of two slanted elongated circles and a shorter elongated circle zooms in towards us. Around halfway through, the words "WARNER BROS" (in the Warner Communications custom typeface) appear below it. The red logo overtakes the screen as a smaller white "W" zooms in. It stops at the middle of the screen and a black square field, whose corners have been rounded and softened, fades in around the logo. "A WARNER COMMUNICATIONS COMPANY" in the same font used for "WARNER BROS" fades in below. Most of the time, "PRESENTS" fades in below after that (in Helvetica).


Trivia: The Big \\' was designed by Saul Bass (1920-1996), who also designed the Geffen "G" logo. The "Worms" nickname is attributed to an audio commentary on the movie Gremlins, which brought back the shield logo.
<u>Trivia:</u> The Big \\' was designed by Saul Bass (1920-1996), who also designed the Geffen "G" logo. The "Worms" nickname is attributed to an audio commentary on the movie Gremlins, which brought back the shield logo.


Variants:
<u>Variants:</u>


     On the 1976 film All the President's Men, the logo is in black-and-white and "PRESENTS" is absent. This variant is preserved on the DVD of the film. On old VHS releases, including the 1980 WCI release and the 1991 letterboxed French Canadian Warner release, the color is simply faded.
     On the 1976 film All the President's Men, the logo is in black-and-white and "PRESENTS" is absent. This variant is preserved on the DVD of the film. On old VHS releases, including the 1980 WCI release and the 1991 letterboxed French Canadian Warner release, the color is simply faded.
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     There's a short version that starts with the white \\' zooming in. This can be seen on the trailer for McQ.
     There's a short version that starts with the white \\' zooming in. This can be seen on the trailer for McQ.


 
<u>Closing Variants:</u>
Closing Variants:


     The closing "DISTRIBUTED BY WARNER BROS" logo has the colors inside out, with the "W" in black and the field in white. This was seen as late as 1988 on Evil Angels., with an in-credit variation appearing as late as 1990 on The Witches.
     The closing "DISTRIBUTED BY WARNER BROS" logo has the colors inside out, with the "W" in black and the field in white. This was seen as late as 1988 on Evil Angels., with an in-credit variation appearing as late as 1990 on The Witches.
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FX/SFX: The zooming in of the "W". None for the closing variant.


Music/Sounds: Usually silent, but some movies have the beginning of the movie's theme playing over it. Oddly, on Warner Archive's Blu-ray release of The Drowning Pool, it has the second half of the 1999 fanfare playing over the logo, due to a plastering error.
<u>FX/SFX:</u> The zooming in of the "W". None for the closing variant.
 
<u>Music/Sounds:</u> Usually silent, but some movies have the beginning of the movie's theme playing over it. Oddly, on Warner Archive's Blu-ray release of The Drowning Pool, it has the second half of the 1999 fanfare playing over the logo, due to a plastering error.


Availability: Rare.
<u>Availability:</u> Rare.


     It premiered on The Train Robbers and made its final theatrical appearance on Irreconcilable Differences (as seen on the Vestron Video release and the 2009 Lionsgate DVD, as it uses the same VHS master).
     It premiered on The Train Robbers and made its final theatrical appearance on Irreconcilable Differences (as seen on the Vestron Video release and the 2009 Lionsgate DVD, as it uses the same VHS master).
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     It also appeared on the original 1984 WHV VHS of Never Say Never Again; it would later be plastered by the 1984 shield on later VHS reissues and recent prints open with the 1997 Orion Pictures logo instead.
     It also appeared on the original 1984 WHV VHS of Never Say Never Again; it would later be plastered by the 1984 shield on later VHS reissues and recent prints open with the 1997 Orion Pictures logo instead.
     It may be seen on foreign prints of, among others, Mad Max and Friday the 13th.
     It may be seen on foreign prints of, among others, Mad Max and Friday the 13th.




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===11th Logo (April 13, 1984-February 2, 2001)===
===11th Logo (April 13, 1984-February 2, 2001)===
[[File:Wb1984.png|frameless]]  [[File:Wb1990.png|frameless]]    [[File:Wb1993.png|frameless|222x222px]]
[[File:Wb1996.png|frameless]]


Nicknames: "The Shield Returns", "Shield of Staleness", "Shield in the Sky"
<u>Nicknames:</u> "The Shield Returns", "Shield of Staleness", "Shield in the Sky"


Logo: Over a set of clouds (exactly the design of the clouds used in some versions of the 1948 logo), the WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with the name of the owner at the bottom.
<u>Logo:</u> Over a set of clouds (exactly the design of the clouds used in some versions of the 1948 logo), the WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with the name of the owner at the bottom.


Bylines:
<u>Bylines:</u>


     June 8, 1984-September 14, 1990: "A WARNER COMMUNICATIONS COMPANY"
     June 8, 1984-September 14, 1990: "A WARNER COMMUNICATIONS COMPANY"
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     August 14, 1992-February 2, 2001: "A TIME WARNER ENTERTAINMENT COMPANY"  
     August 14, 1992-February 2, 2001: "A TIME WARNER ENTERTAINMENT COMPANY"  


Variants:
<u>Variants:</u>


     For some of their earlier films, and for films that had this logo plastered on over older logos, the word "PRESENTS" faded in a couple of seconds afterward, like on WB films that originally used the 9th logo. This logo was also seen in black and white when added to the beginning of some films, such as Onionhead.
     For some of their earlier films, and for films that had this logo plastered on over older logos, the word "PRESENTS" faded in a couple of seconds afterward, like on WB films that originally used the 9th logo. This logo was also seen in black and white when added to the beginning of some films, such as Onionhead.
     Scope films used a different cloud background, which was also used for this logo's television counterpart during the Warner Communications era.
     Scope films used a different cloud background, which was also used for this logo's television counterpart during the Warner Communications era.


 
<u>Closing Variants:</u>
Closing Variants:


     1984-1998: The end logo, seen at the end of most movies, features a simple superimposed WB shield (without a banner), much like the short lived logo from mid-1972. The phrase "DISTRIBUTED BY WARNER BROS." appears above the shield with the owner byline at the bottom. On films from 1984-roughly 1989, it would use the "Big W" logo, such as Swing Shift,Gremlins, Cannonball Run II, The NeverEnding Story, Purple Rain, Tightrope, Oh, God! You Devil, US prints of Razorback, City Heat, Protocol, Fandango, Vision Quest, Police Academy 2: Their First Assignment, The Goonies, Pale Rider, National Lampoon's European Vacation, Sesame Street Presents: Follow That Bird, Pee-wee's Big Adventure, American Flyers, Better Off Dead, Krush Groove, Spies Like Us, The Color Purple, The Clan of the Cave Bear, Wildcats, Police Academy 3: Back in Training, Cobra, Under the Cherry Moon, Club Paradise, One Crazy Summer, Ratboy, Over the Top, It's Alive III: Island of the Alive, Innerspace, Superman IV: The Quest for Peace, Surrender, Empire of the Sun, Moving, Stand and Deliver, Hot to Trot, Running on Empty, Imagine: John Lennon, Clara's Heart, Feds, Dangerous Liaisons, Bert Rigby, You're a Fool, Lean on Me, Police Academy 6: City Under Siege, Cookie, Next of Kin, Second Sight, and The Witches (completed in 1989, but not released until 1990).
     1984-1998: The end logo, seen at the end of most movies, features a simple superimposed WB shield (without a banner), much like the short lived logo from mid-1972. The phrase "DISTRIBUTED BY WARNER BROS." appears above the shield with the owner byline at the bottom. On films from 1984-roughly 1989, it would use the "Big W" logo, such as Swing Shift,Gremlins, Cannonball Run II, The NeverEnding Story, Purple Rain, Tightrope, Oh, God! You Devil, US prints of Razorback, City Heat, Protocol, Fandango, Vision Quest, Police Academy 2: Their First Assignment, The Goonies, Pale Rider, National Lampoon's European Vacation, Sesame Street Presents: Follow That Bird, Pee-wee's Big Adventure, American Flyers, Better Off Dead, Krush Groove, Spies Like Us, The Color Purple, The Clan of the Cave Bear, Wildcats, Police Academy 3: Back in Training, Cobra, Under the Cherry Moon, Club Paradise, One Crazy Summer, Ratboy, Over the Top, It's Alive III: Island of the Alive, Innerspace, Superman IV: The Quest for Peace, Surrender, Empire of the Sun, Moving, Stand and Deliver, Hot to Trot, Running on Empty, Imagine: John Lennon, Clara's Heart, Feds, Dangerous Liaisons, Bert Rigby, You're a Fool, Lean on Me, Police Academy 6: City Under Siege, Cookie, Next of Kin, Second Sight, and The Witches (completed in 1989, but not released until 1990).
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FX/SFX: None, except for the "PRESENTS" text fading in on the original Warner Communications variation.


Music/Sounds: In most cases, silent or the beginning of the films audio is used. For some of their first features (such as Gremlins), the 1930s/40s Max Steiner fanfare is heard.
<u>FX/SFX:</u> None, except for the "PRESENTS" text fading in on the original Warner Communications variation.


Music/Sounds Variant: On the Warner Archive DVD-R release of How Sweet It Is!, the logo is accompanied with the National General fanfare (the original distributors of the film) due to a sloppy plaster job.
<u>Music/Sounds:</u> In most cases, silent or the beginning of the films audio is used. For some of their first features (such as Gremlins), the 1930s/40s Max Steiner fanfare is heard.


Availability: Extremely common. The 1992 logo is the easiest to find, as it is usually the one that plasters older logos. WB has eased up on this somewhat, and older logos have been seen more often in recent years on newer prints/masters.
<u>Music/Sounds Variant:</u> On the Warner Archive DVD-R release of How Sweet It Is!, the logo is accompanied with the National General fanfare (the original distributors of the film) due to a sloppy plaster job.
 
<u>Availability:</u> Extremely common. The 1992 logo is the easiest to find, as it is usually the one that plasters older logos. WB has eased up on this somewhat, and older logos have been seen more often in recent years on newer prints/masters.


     The "PRESENTS" version can be found on Gremlins (the first film to have this logo and to also use the classic Max Steiner fanfare), Vision Quest, National Lampoon's European Vacation, Pee-wee's Big Adventure, American Flyers, Cobra, Ratboy, Instant Justice, Everybody's All-American, and the 1986 VHS releases of Superman: The Movie and National Lampoon's Vacation.
     The "PRESENTS" version can be found on Gremlins (the first film to have this logo and to also use the classic Max Steiner fanfare), Vision Quest, National Lampoon's European Vacation, Pee-wee's Big Adventure, American Flyers, Cobra, Ratboy, Instant Justice, Everybody's All-American, and the 1986 VHS releases of Superman: The Movie and National Lampoon's Vacation.
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     It can also be seen on Freeform airings of Rankin-Bass specials such as Rudolph's Shiny New Year (though the ending to that special before the compressed credits used the 1998 Warner Bros. TV logo), and at the end of Frosty's Winter Wonderland, and Rudolph and Frosty's Christmas in July.
     It can also be seen on Freeform airings of Rankin-Bass specials such as Rudolph's Shiny New Year (though the ending to that special before the compressed credits used the 1998 Warner Bros. TV logo), and at the end of Frosty's Winter Wonderland, and Rudolph and Frosty's Christmas in July.
     Strangely, it appears on a 1988 reissue of the AIP film Grayeagle, after the Warner Home Video logo.
     Strangely, it appears on a 1988 reissue of the AIP film Grayeagle, after the Warner Home Video logo.


Editor's Note: A throwback to the 50s shield, though a bit too frequent as well, due to this logo plastering other older logos.
Editor's Note: A throwback to the 50s shield, though a bit too frequent as well, due to this logo plastering other older logos.
===12th Logo (January 16, 1998- )===
[[File:Wb1998.png|frameless]]  [[File:Wb1999.png|frameless]]  [[File:Wb2012.png|frameless]]


[[File:Wb2001.png|frameless]]  [[File:Wb2015.png|frameless]]  [[File:Wb2018.png|frameless]]


===12th Logo (January 16, 1998- )===
[[File:Wb2010.png|frameless]]   


Nicknames: "CGI Shield", "Shield in the Sky II", "CGI WB Shield"
<u>Nicknames:</u> "CGI Shield", "Shield in the Sky II", "CGI WB Shield"


Logo: A picture of the Warner Bros. Studios in Burbank, CA is seen with a gold tint. The picture "ripples" slowly for a bit and then rotates, revealing that it is the WB shield, redone in CGI and reflecting the studio. The cloud background is more computer generated. The logo rotates towards us and zooms out to its usual position, with the company byline fading in underneath.
<u>Logo:</u> A picture of the Warner Bros. Studios in Burbank, CA is seen with a gold tint. The picture "ripples" slowly for a bit and then rotates, revealing that it is the WB shield, redone in CGI and reflecting the studio. The cloud background is more computer generated. The logo rotates towards us and zooms out to its usual position, with the company byline fading in underneath.


Trivia: This logo was created by Intralink Film Graphic Design.
<u>Trivia:</u> This logo was created by Intralink Film Graphic Design.


Bylines:
<u>Bylines:</u>


     January 16, 1998-February 2, 2001: "A TIME WARNER ENTERTAINMENT COMPANY"
     January 16, 1998-February 2, 2001: "A TIME WARNER ENTERTAINMENT COMPANY"
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     2019 (tentative): "a WarnerMedia company" (with "WarnerMedia" in its own logo font, while the rest of the byline is in the standard variation of the same font)
     2019 (tentative): "a WarnerMedia company" (with "WarnerMedia" in its own logo font, while the rest of the byline is in the standard variation of the same font)


Variants:
<u>Variants:</u>


     January 16-December 18, 1998: For this logo's first year, when the logo is zooming out, "75" and "YEARS" appear from behind the shield and move away to surround it. "Entertaining The World" fades in underneath, followed by the Time Warner Entertainment byline in white instead of orange. Also, the shield and the background are slightly enhanced. This was used on Fallen, Sphere, Dangerous Beauty, U.S. Marshals, City of Angels, Major League: Back to the Minors, Tarzan and the Lost City, Quest for Camelot (uses the Family Entertainment variant), Almost Heroes, A Perfect Murder, Lethal Weapon 4, The Negotiator, The Avengers (1998 film), Wrongfully Accused, Why Do Fools Fall in Love, Without Limits, Practical Magic, Soldier, Home Fries, Jack Frost, and You've Got Mail.
     January 16-December 18, 1998: For this logo's first year, when the logo is zooming out, "75" and "YEARS" appear from behind the shield and move away to surround it. "Entertaining The World" fades in underneath, followed by the Time Warner Entertainment byline in white instead of orange. Also, the shield and the background are slightly enhanced. This was used on Fallen, Sphere, Dangerous Beauty, U.S. Marshals, City of Angels, Major League: Back to the Minors, Tarzan and the Lost City, Quest for Camelot (uses the Family Entertainment variant), Almost Heroes, A Perfect Murder, Lethal Weapon 4, The Negotiator, The Avengers (1998 film), Wrongfully Accused, Why Do Fools Fall in Love, Without Limits, Practical Magic, Soldier, Home Fries, Jack Frost, and You've Got Mail.
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     Starting with Dolphin Tale, the shield is sleeker, the banner is shinier, the byline is orange-yellow, and the animation revealing the shield is enhanced. Though some films like The Dark Knight Rises, Gangster Squad, and most foreign films released by the company at the time uses the 2003-2011 version.
     Starting with Dolphin Tale, the shield is sleeker, the banner is shinier, the byline is orange-yellow, and the animation revealing the shield is enhanced. Though some films like The Dark Knight Rises, Gangster Squad, and most foreign films released by the company at the time uses the 2003-2011 version.


Closing Variants:
<u>Closing Variants:</u>


     1998-February 2, 2001, May 17, 2002, March 5, 2004: Same as the previous logo.
     1998-February 2, 2001, May 17, 2002, March 5, 2004: Same as the previous logo.
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FX/SFX: The scenery ripples, a golden shield appears and focuses into view.


Music/Sounds:
<u>FX/SFX:</u> The scenery ripples, a golden shield appears and focuses into view.
 
<u>Music/Sounds:</u>


     January 16-December 18, 1998: The original 75th Anniversary version of this logo used a wind-blowing chime fanfare.
     January 16-December 18, 1998: The original 75th Anniversary version of this logo used a wind-blowing chime fanfare.
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     In other cases, it uses the opening theme of the movie from a soundtrack or silence.
     In other cases, it uses the opening theme of the movie from a soundtrack or silence.


Music/Sounds Variants:
<u>Music/Sounds Variants:</u>


     On current prints and HBO airings of U.S. Marshals and The Negotiator, the 2003 version of this logo with the TimeWarner byline uses the wind-blowing chime fanfare from the original 75th Anniversary version. The 1999 DVD and 2009 Blu-ray of the latter retain their original 75th Anniversary logo.
     On current prints and HBO airings of U.S. Marshals and The Negotiator, the 2003 version of this logo with the TimeWarner byline uses the wind-blowing chime fanfare from the original 75th Anniversary version. The 1999 DVD and 2009 Blu-ray of the latter retain their original 75th Anniversary logo.
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Availability: Very common. It's seen on most WB films from 1998 onwards, starting with Fallen. Several classic films, including the first two Lethal Weapon films (current prints of Lethal Weapon 3 still retain the Time Warner variant of the 1984 logo), Superman II, The Exorcist, Mad Max 2: The Road Warrior (though the "Big W" has been retained on the original 1997 DVD release), The Lost Boys, Blazing Saddles, All the President's Men, Falling Down,Return of the Living Dead Part II, and current prints of the National Lampoon's Vacation series (with the exception of European Vacation) have had their old logos plastered with this one in lieu of the "Shield of Staleness", though this one is mainly found on the most recent releases. The 75th Anniversary variant can be found on the aforementioned movies above. In most cases, the logo uses music, especially post-2001 when the AOL Time Warner byline version was used. The one with the AOL Time Warner byline can be found on pre-2003 films like Exit Wounds, Scooby-Doo, and The Powerpuff Girls Movie, among others. The WarnerMedia byline version first appeared on the teaser trailer for Aquaman, and made its first official appearance on Teen Titans Go! To the Movies; the Time Warner byline made its last appearance at the end of the IMAX re-release of 2001: A Space Odyssey. May or may not be plastered by the Toho logo on Japanese prints of Godzilla. This logo's time is currently debatable as Warner Bros. introduced a new variant of their shield logo as a print logo in 2019, although it's still been seen on trailers.


Editor's Note: It held up remarkably well over the past twenty-two years it was used.
<u>Availability:</u> Very common. It's seen on most WB films from 1998 onwards, starting with Fallen. Several classic films, including the first two Lethal Weapon films (current prints of Lethal Weapon 3 still retain the Time Warner variant of the 1984 logo), Superman II, The Exorcist, Mad Max 2: The Road Warrior (though the "Big W" has been retained on the original 1997 DVD release), The Lost Boys, Blazing Saddles, All the President's Men, Falling Down,Return of the Living Dead Part II, and current prints of the National Lampoon's Vacation series (with the exception of European Vacation) have had their old logos plastered with this one in lieu of the "Shield of Staleness", though this one is mainly found on the most recent releases. The 75th Anniversary variant can be found on the aforementioned movies above. In most cases, the logo uses music, especially post-2001 when the AOL Time Warner byline version was used. The one with the AOL Time Warner byline can be found on pre-2003 films like Exit Wounds, Scooby-Doo, and The Powerpuff Girls Movie, among others. The WarnerMedia byline version first appeared on the teaser trailer for Aquaman, and made its first official appearance on Teen Titans Go! To the Movies; the Time Warner byline made its last appearance at the end of the IMAX re-release of 2001: A Space Odyssey. May or may not be plastered by the Toho logo on Japanese prints of Godzilla. This logo's time is currently debatable as Warner Bros. introduced a new variant of their shield logo as a print logo in 2019, although it's still been seen on trailers.
 
<u>Editor's Note:</u> It held up remarkably well over the past twenty-two years it was used.




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