BBC One: Difference between revisions
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→6th ID (Lens) (December 4-31, 2021, April 1, 2022-)
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'''Visuals:''' The camera pans over a large community space utilised for various purposes, with the same 2021 BBC logo from before appearing at the top of the screen and the same "'''ONE'''" (in BBC Reith Bold) from before appearing at the bottom. As this happens, the centre of the screen rotates with a circular lens effect to show part of the space being used for different times of the day and in different configurations. Then the "lens" slowly closes, with the camera still panning over the space. Parts of the space (e.g. people, trees, etc.) sometimes overlap the BBC logo and "'''ONE'''" as the ident animates. However, "Warehouse" has parts of the space sometimes overlap the "Subtitles" text as the ident animates. | '''Visuals:''' The camera pans over a large community space utilised for various purposes, with the same 2021 BBC logo from before appearing at the top of the screen and the same "'''ONE'''" (in BBC Reith Bold) from before appearing at the bottom. As this happens, the centre of the screen rotates with a circular lens effect to show part of the space being used for different times of the day and in different configurations. Then the "lens" slowly closes, with the camera still panning over the space. Parts of the space (e.g. people, trees, etc.) sometimes overlap the BBC logo and "'''ONE'''" as the ident animates. However, "Warehouse" has parts of the space sometimes overlap the "Subtitles" text as the ident animates. | ||
'''Trivia:''' "Lens" was first teased as the new identity for BBC One during the promo endboards and break-bumpers on October 20, 2021. | '''Trivia:''' "Lens" was first teased as the new identity for BBC One during the promo endboards and break-bumpers on October 20, 2021. Furthermore, it uses the Chameleon branding design. | ||
'''Variants:''' Depends on the variant: | '''Variants:''' Depends on the variant: | ||
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* Café - First Date: A couple having their first date in a café. The lens rotates to reveal a group of people celebrating about winning a cup in the café and a group of builders having a food break in the café. | * Café - First Date: A couple having their first date in a café. The lens rotates to reveal a group of people celebrating about winning a cup in the café and a group of builders having a food break in the café. | ||
'''Technique:''' Live-action with some editing by BBC Creative and ManvsMachine. | '''Technique:''' Live-action with some editing by BBC Studios Creative and ManvsMachine. | ||
'''Audio:''' Ambient music, along with whatever is happening in the ident. Many of them were done by a London-based company named Resonate. | '''Audio:''' Ambient music, along with whatever is happening in the ident. Many of them were done by a London-based company named Resonate. | ||