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{{PageCredits|description=gshowguy and thehugetvfan|video=GDelva2003 and SloshedMail}} | |||
===Background=== | ===Background=== | ||
KQED (abbreviated "Quod Erat Demonstrandum", which is Latin for "which is what had to be proven") is a PBS affiliate located in San Francisco, California. It was founded in 1953, and signed on a year later. However, they did not use a logo until 1974. | KQED (abbreviated "Quod Erat Demonstrandum", which is Latin for "which is what had to be proven") is a [[Public Broadcasting Service|PBS]] affiliate located in San Francisco, California. It was founded in 1953, and signed on a year later. However, they did not use a logo until 1974. | ||
===1st Logo (1974-1980)=== | ===1st Logo (1974-1980)=== | ||
<center><youtube width="275" height="189">OpJZijFylAo</youtube></center> | <center><youtube width="275" height="189">OpJZijFylAo</youtube></center> | ||
'''Nickname:''' "Another Skyline" | '''Nickname:''' "Another Skyline" | ||
'''Logo:''' Over a blue-tinted live-action shot of the downtown San Francisco skyline and Pacific Ocean, we see "KQED" | '''Logo:''' Over a {{Font color|blue|blue}}-tinted live-action shot of the downtown San Francisco skyline and Pacific Ocean, we see "{{Font color|#FFD900|'''KQED'''}}", in a {{Font color|#FFD900|yellow}} '50s-type (though not cursive) font, zooming in towards us, then "{{Font color|#FFD900|'''PRESENTS'''}}" in a {{Font color|#FFD900|yellow}} Arial font, zooms in afterwards. | ||
'''FX/SFX:''' Live-action, except for the logo text. | '''FX/SFX:''' Live-action, except for the logo text. | ||
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'''Editor's Note:''' The zooming in is horrendously choppy, even by '70s standards. | '''Editor's Note:''' The zooming in is horrendously choppy, even by '70s standards. | ||
===2nd Logo (1980)=== | ===2nd Logo (1980)=== | ||
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'''Nicknames:''' "Morphing KQED", "KQED Liquid Pipe" | '''Nicknames:''' "Morphing KQED", "KQED Liquid Pipe" | ||
'''Logo:''' On a black background, the word "FROM" appears on screen in a cerulean tube-shaped font. Pieces of the word scroll left and right, leaving the screen. Then, more pieces scroll left and right, entering the screen, to reveal the then-current KQED logo, also colored cerulean. "SAN FRANCISCO" flashes below, colored baby blue, and in an Arial-like font. | '''Logo:''' On a black background, the word "{{Font color|deepskyblue|'''FROM'''}}" appears on screen in a {{Font color|deepskyblue|cerulean}} tube-shaped font. Pieces of the word scroll left and right, leaving the screen. Then, more pieces scroll left and right, entering the screen, to reveal the then-current KQED logo, also colored {{Font color|deepskyblue|cerulean}}. "{{Font color|lightskyblue|SAN FRANCISCO}}" flashes below, colored {{Font color|lightskyblue|baby blue}}, and in an Arial-like font. | ||
'''FX/SFX:''' '70s Scanimation effects. | '''FX/SFX:''' '70s Scanimation effects. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===3rd Logo (1980-1988)=== | ===3rd Logo (1980-1988)=== | ||
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'''Nicknames:''' "KQED Shine", "Shining KQED" | '''Nicknames:''' "KQED Shine", "Shining KQED" | ||
'''Logo:''' We see a very dark image of the KQED logo from | '''Logo:''' We see a very dark image of the KQED logo from the previous logo, colored {{Font color|silver|silver}} over "{{Font color|silver|SAN FRANCISCO}}", in a font similar to "{{Font color|silver|'''KQED'''}}", against a black-{{Font color|deepskyblue|light blue}}-{{Font color|orange|orange}} gradient background. The logo suddenly lights up and shines, then a light moves in the logo. | ||
'''Variant:''' A shorter version starts at the light moving up. | '''Variant:''' A shorter version starts at the light moving up. | ||
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'''Editor's Note:''' The animation is this logo is fairly impressive for the era, and appears to be animated with either Scanimate or early CGI lighting effects. | '''Editor's Note:''' The animation is this logo is fairly impressive for the era, and appears to be animated with either Scanimate or early CGI lighting effects. | ||
===4th Logo (1988-1999)=== | ===4th Logo (1988-1999)=== | ||
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'''Nickname:''' "The Smoke" | '''Nickname:''' "The Smoke" | ||
'''Logo:''' We see a more rectangular version of the KQED (along with "San Francisco" underneath) | '''Logo:''' We see a more rectangular version of the KQED logo (along with "{{Font color|silver|San Francisco}}" underneath), colored {{Font color|silver|silver}}, flip up against a {{Font color|navy|navy blue}}-{{Font color|mocassin|tan}} gradient background with what appears to be smoke on the bottom. | ||
'''Variant:''' As with MPT and WGBH's logos, there's a longer version used in promos. It starts with a bird's-eye view of the earth over a map of the San Francisco Bay area. Dots light around the image as the globe slowly turns sideways. We zoom upward, as the words "KQED 9" flip upwards and faces us, on a space background, similar to the background of the regular version, but with pink | '''Variant:''' As with MPT and WGBH's logos, there's a longer version used in promos. It starts with a bird's-eye view of the earth over a map of the San Francisco Bay area. Dots light around the image as the globe slowly turns sideways. We zoom upward, as the words "{{Font color|silver|'''KQED 9'''}}" flip upwards and faces us, on a space background, similar to the background of the regular version, but with the {{Font color|mocassin|tan}} part of the background being {{Font color|deeppink|pink}}. | ||
'''FX/SFX:''' The animation was really advanced for the 1980s! | '''FX/SFX:''' The animation was really advanced for the 1980s! | ||
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'''Editor's Note:''' The logo was impressively & visually ahead of its time, and still looks like it could be made today. No wonder this ran for so long. | '''Editor's Note:''' The logo was impressively & visually ahead of its time, and still looks like it could be made today. No wonder this ran for so long. | ||
===5th Logo (2001-2006?)=== | ===5th Logo (2001-2006?)=== | ||
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'''Nickname:''' "Bulging KQED" | '''Nickname:''' "Bulging KQED" | ||
'''Logo:''' We see a blue light start to shine, just as the letters "KQED" kinda bulge one at a time rapidly with light. It fills up the bottom half an white outlined rectangle. That half has blue and black as well as a black line on top. Below we see a line partially crooked with a dot at the end. Above is the same line, but tilted 90° degrees clockwise. Above the box is a line of what looks like a white, small, and blurry version of the DirecTV logo. | '''Logo:''' We see a {{Font color|blue|blue}} light start to shine, just as the letters "'''KQED'''" kinda bulge one at a time rapidly with light. It fills up the bottom half an white outlined rectangle. That half has {{Font color|blue|blue}} and black as well as a black line on top. Below we see a line partially crooked with a dot at the end. Above is the same line, but tilted 90° degrees clockwise. Above the box is a line of what looks like a white, small, and blurry version of the DirecTV logo. | ||
'''FX/SFX:''' The "KQED" animating. | '''FX/SFX:''' The "KQED" animating. | ||
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'''Editor's Note:''' This is a cool looking logo. | '''Editor's Note:''' This is a cool looking logo. | ||
===6th Logo (2006?-2014?)=== | ===6th Logo (2006?-2014?)=== | ||
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<youtube width="203" height="150">SvuneZEniI4</youtube><youtube width="268" height="150">BfA6cbVj2iw</youtube><youtube width="271" height="148">nJIjep_kPns</youtube></center> | <youtube width="203" height="150">SvuneZEniI4</youtube><youtube width="268" height="150">BfA6cbVj2iw</youtube><youtube width="271" height="148">nJIjep_kPns</youtube></center> | ||
'''Logo:''' We see blue circles echoing outward as a "Q" zooms out and pans slightly to the right. Once in place, the letters "K", "E", and "D" appear around the "Q" and rotate to the left in place, spelling out "KQED", and then the words "San Francisco" fade in below. The logo is in a 2.35:1 screen with dark blue pillar boxes on the top and bottom. | '''Logo:''' We see {{Font color|blue|blue}} circles echoing outward as a "Q" zooms out and pans slightly to the right. Once in place, the letters "K", "E", and "D" appear around the "Q" and rotate to the left in place, spelling out "KQED", and then the words "San Francisco" fade in below. The logo is in a 2.35:1 screen with {{Font color|darkblue|dark blue}} pillar boxes on the top and bottom. | ||
'''Variants:''' | '''Variants:''' | ||
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*As an opening, the text reads "PRESENTS". | *As an opening, the text reads "PRESENTS". | ||
*Another variant has the boxes missing. | *Another variant has the boxes missing. | ||
*There is also a variant where the golden | *There is also a variant where the {{Font color|gold|golden}} words "{{Font color|gold|high definition}}" zoom out right beside the logo. | ||
*There's a still version. | *There's a still version. | ||
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<youtube width="290" height="167">X1hTzCoWrA8</youtube><youtube width="292" height="168">ppEFWwySO3k</youtube><youtube width="292" height="168">eIkGB91cwig</youtube><youtube width="292" height="168">7HDCEuIxHcM</youtube></center> | <youtube width="290" height="167">X1hTzCoWrA8</youtube><youtube width="292" height="168">ppEFWwySO3k</youtube><youtube width="292" height="168">eIkGB91cwig</youtube><youtube width="292" height="168">7HDCEuIxHcM</youtube></center> | ||
'''Logo:''' We see a (possibly) helicopter-shot live-action clip of the Golden Gate Bridge in San Francisco panning towards the right of the screen. Over that, on a transparent red tinted background, we see multiple yellow circle outlines rotating slowly. In the center of the screen is the usual KQED logo with the text "production" or "San Francisco" below the logo slowly zooming in towards the screen. | '''Logo:''' We see a (possibly) helicopter-shot live-action clip of the Golden Gate Bridge in San Francisco panning towards the right of the screen. Over that, on a transparent {{Font color|red|red}} tinted background, we see multiple {{Font color|#FFD900|yellow}} circle outlines rotating slowly. In the center of the screen is the usual KQED logo with the text "production" or "San Francisco" below the logo slowly zooming in towards the screen. | ||
'''Variant:''' On high-definition programs, we see the bold text "HD" right beside the KQED logo. | '''Variant:''' On high-definition programs, we see the bold text "HD" right beside the KQED logo. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===8th Logo (2012)=== | ===8th Logo (2012)=== | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===9th Logo (2012- )=== | |||
===9th Logo (2012-)=== | |||
<youtube width="294" height="167">jP7-6fLMZe4</youtube><youtube width="294" height="167">Sb-K8sNjCaA</youtube><youtube width="294" height="167">hgQHlbpKnAA</youtube><youtube width="294" height="167">7mx4vChvark</youtube><youtube width="294" height="167">p1Im2p5b5Ig</youtube><youtube width="294" height="167">XB50fGYTD5k</youtube><youtube width="294" height="167">GZBLvGOG39o</youtube><youtube width="294" height="167">o1SbEMmpAqg</youtube><youtube width="294" height="167">ZZBpzfViBjA</youtube></center> | <youtube width="294" height="167">jP7-6fLMZe4</youtube><youtube width="294" height="167">Sb-K8sNjCaA</youtube><youtube width="294" height="167">hgQHlbpKnAA</youtube><youtube width="294" height="167">7mx4vChvark</youtube><youtube width="294" height="167">p1Im2p5b5Ig</youtube><youtube width="294" height="167">XB50fGYTD5k</youtube><youtube width="294" height="167">GZBLvGOG39o</youtube><youtube width="294" height="167">o1SbEMmpAqg</youtube><youtube width="294" height="167">ZZBpzfViBjA</youtube></center> | ||
'''Logo:''' On a blue gradient background, we see the KQED logo with "Production" underneath, aligned to the left and set over a rotating lava-lamp like substance. | '''Logo:''' On a {{Font color|blue|blue}} gradient background, we see the KQED logo with "Production" underneath, aligned to the left and set over a rotating lava-lamp like substance. | ||
'''Variants:''' | '''Variants:''' | ||
*'''Different Colored Variants:''' | *'''Different Colored Variants:''' | ||
**There is a turquoise-lime green background variant where the KQED logo is shifted to the left and the text "Science" is below the logo. We zoom in after the usual logo animation. | **There is a {{Font color|turquoise|turquoise}}-{{Font color|lime green|limegreen}} background variant where the KQED logo is shifted to the left and the text "Science" is below the logo. We zoom in after the usual logo animation. | ||
**There are also 3 orange-yellow variants: | **There are also 3 {{Font color|orange|orange}}-{{Font color|#FFD900|yellow}} variants: | ||
***One variant is used for KQED Arts. Sometimes it has the URL. | ***One variant is used for KQED Arts. Sometimes it has the URL. | ||
***Another variant has the station identifications for KQED, KQEH, and KQET and has Q's shooting from the "Q". | ***Another variant has the station identifications for KQED, KQEH, and KQET and has Q's shooting from the "Q". | ||
***On one occasion, the regular textless variant's background was orange. | ***On one occasion, the regular textless variant's background was {{Font color|orange|orange}}. | ||
*In some cases the logo lacks the use of "Production". | *In some cases the logo lacks the use of "Production". | ||
*Starting in 2015, the text reads "Public Television". | *Starting in 2015, the text reads "Public Television". | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===10th Logo (2014-2015)=== | ===10th Logo (2014-2015)=== | ||
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<youtube width="294" height="169">322kHdqVJ3c</youtube></center> | <youtube width="294" height="169">322kHdqVJ3c</youtube></center> | ||
'''Logo:''' On a black background, we see the KQED logo composed of line rays, with the exception of the "Q", which is black and is shooting out sun rays. Behind the KQED logo we see 3 pink-tinted circles. | '''Logo:''' On a black background, we see the KQED logo composed of line rays, with the exception of the "Q", which is black and is shooting out sun rays. Behind the KQED logo we see 3 {{Font color|deeppink|pink}}-tinted circles. | ||
'''FX/SFX:''' The rays shining. | '''FX/SFX:''' The rays shining. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
===11th Logo (2018- | |||
===11th Logo (2018-)=== | |||
<youtube width="294" height="169">VLYV9DALXWQ</youtube><youtube width="294" height="169">VMK43UfiUr0</youtube><youtube width="294" height="169">vmPpZjx6wn0</youtube><youtube width="294" height="169">GxxAq-VrM8s</youtube></center> | <youtube width="294" height="169">VLYV9DALXWQ</youtube><youtube width="294" height="169">VMK43UfiUr0</youtube><youtube width="294" height="169">vmPpZjx6wn0</youtube><youtube width="294" height="169">GxxAq-VrM8s</youtube></center> | ||
'''Logo:''' Against an action green background, several transparent circles flip towards the middle left of the screen. Once the circles have merged, the circles morph into the letter "Q" in white as the rest of the logo fades in. | '''Logo:''' Against an action {{Font color|green|green}} background, several transparent circles flip towards the middle left of the screen. Once the circles have merged, the circles morph into the letter "Q" in white as the rest of the logo fades in. | ||
'''FX/SFX:''' The circles flipping in and merging. | '''FX/SFX:''' The circles flipping in and merging. | ||
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'''Editor's Note:''' None. | '''Editor's Note:''' None. | ||
{{Navbox-PBS}}{{TV-Navbox}} | |||
[[Category:Television Logos]] | [[Category:Television Logos]] | ||
[[Category:American Television Logos]] | |||
[[Category:Television IDs]] | [[Category:Television IDs]] | ||
[[Category:American Television | [[Category:American Television IDs]] | ||
[[Category:American Logos]] [[Category:PBS]] | [[Category:American Logos]] | ||
[[Category:Regional Television IDs]] | |||
[[Category:PBS]] | |||