Esselte Video: Difference between revisions

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{{PageCredits|description=mr3urious|video=swedishintros, stab93 and VHSlogo}}
{{PageCredits|description=mr3urious|video=swedishintros, stab93 and VHSlogo}}
=== 1st Logo (Late 70s-Early 80s)===
=== 1st Logo (1979-1982?)===
{{YouTube|id=ObfQYbMfeWo}}
{{YouTube|id=ObfQYbMfeWo}}
'''Visuals:''' On a black background, there is the text "Distribution" with the Esselte Video logo under it.
'''Visuals:''' Just a blank black screen with the Esselte Video logo in the center of the screen, with "Distribution" at the top of the logo. The logo consists of the text "{{font|Optima|'''ESSELTE VIDEO'''}}" in a font reminiscent of Optima, with a gear-like circle (actually an abstract waterwheel) to the left of it, designed with a X-shape in the middle and 8 points on the outer edge.


'''Technique:''' A still digital graphic.
'''Technique:''' A still digital graphic.
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'''Audio:''' None.
'''Audio:''' None.


'''Availability:''' Unknown.{{AvailabilityExamples}}
'''Availability:''' Seen on very early releases of them, like early ''The Adventures of Tintin'' VHS tapes.


===2nd Logo (Early 80s)===
===2nd Logo (1981-1984)===
[[File:Esselte Video (Early 1980s).png|350px|center]]
[[File:Esselte Video (Early 1980s).png|350px|center]]
{{youtube|id=E7Gl48QWDhY}}
{{youtube|id=E7Gl48QWDhY}}


'''Visuals:''' On a space background, a blue nebula slowly comes apart as multiple white copies of Esselte's former logo, which consists of an eight-pronged circle with an X-shape in it, are rotating and zooming towards the screen. A circle remains to the left of the screen as a sparkle appears and "ESSELTE VIDEO" appears to the right of it.
'''Visuals:''' On a space background with a morphing {{color|deepskyblue|sea blue}} nebula that resembles fireworks, several Esselte logos in white shoot forward en masse, rotating in different directions as they do. One of the logos sticks to the far left side of the screen and eventually stops rotating as it gets into position. Once the logos clear the screen, a large 4-pointed star appears to the right of the logo, which eventually morphs into "{{font|Optima|'''ESSELTE VIDEO'''}}".


'''Variant:''' A longer version exists where the screen zooms to a city with searchlights in the background before going into a neon house and zooming in through the TV, which shows the regular version.
'''Variant:''' A more common long variant is often used. The logo starts with CASCOM footage zooming in, stretching out, and becoming less pixelated, showcasing a neon city at dusk with {{color|lightblue|light blue}} spotlights waving about. The camera zooms into the city, where via a ping, transitions to a house with spotlights also waving briefly around. The camera zooms through the door, which opens after the sides flash a few times, and then into the {{color|purple}} television, where it turns on with a {{color|blue}} warp effect and showcases the logo playing out.


'''Technique:''' Motion-controlled cel animation.
'''Technique:''' Motion-controlled cel animation.


'''Audio:''' A female choir singing the name out with a bass in the background. A soft tune at first is heard in the longer version before coming into a dramatic saxophone theme.
'''Audio:''' A female choir singing the name out with a bass in the background. In the long version, it starts off as a soft series of chimes, before gaining string instruments before finally seguing into a dramatic trumpet-led fanfare.


'''Availability:''' Seen on Swedish tapes of the period.{{AvailabilityExamples}}
'''Availability:''' Seen on various Swedish VHS tapes from [[CIC Video]] and [[MGM/UA Home Entertainment]], like ''Return to Eden''. It also appears on early [[Trefa Video]] tapes, like releases of ''Snorks'', ''M.A.S.K.'', ''The Get Along Gang'', ''The Adventures of Tintin'', and ''Care Bears''.


===3rd Logo (Mid-Late 80s)===
===3rd Logo (1984-1988)===
[[File:Esselte Video (Sweden) - CLG Wiki.jpg|350px|center]]
[[File:Esselte Video (Sweden) - CLG Wiki.jpg|350px|center]]
{{youtube|id=4VLcFqZyDOY}}
{{youtube|id=4VLcFqZyDOY}}


'''Visuals:''' An Cascom stock image of a distant array of yellowish buildings in a night sky and little sparkles in a large river flips up toward the screen, surrounded by a yellow border that is seen before it fills up the black background. Two searchlights are also seen scanning the sky. Then, the words "ESSELTE" (in green/blue), "VIDEO" (in pink/white), and an "X" inside a circle with eight little "points" around it (in blue/white) flip in towards the screen and arrange themselves horizontally, forming the logo from before. A cyan 5-pointed star-shaped flash occurs, turning them gold with a red drop shadow and the logo shines with several stars from left to right (the buildings also shine). Finally, another cyan star-shaped flash occurs, taking up most of the background, and the image freezes.
'''Visuals:''' Either through a page-turn transition from the warning screen, or zooming in a fashion similar to the previous logo, Cascom footage showing a black river and a {{color|gold}} city in the distance is shown. {{color|Blue}} searchlights scan across the sky as the river sparkles with tiny little lights. In the distance, the Esselte logo, colored {{color|blue}} with a {{color|pink}} drop shadow, emerges from the city and flips around in front, as well as "{{font|Optima|{{color|lime|'''ESSELTE'''}}}}" (with a {{color|blue}} shadow) and "{{font|Optima|{{color|pink|'''VIDEO'''}}}}" (with a {{color|lime}} shadow) flipping around it. As they reach the center of the screen, a {{color|cyan}} 5-pointed star-shaped flash emerges from the center of the screen while rotating slightly, turning the logo white with a {{color|red}} drop shadow. Another {{color|cyan}} 5-pointed star, this time filled with white, runs across "{{font|Optima|'''ESSELTE VIDEO'''}}", and after a few seconds, one final star grows out of the center and freezes just before it can overtake the screen.


'''Technique:''' 2D digital animation.
'''Technique:''' 2D digital animation.
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'''Audio:''' It starts off with a dramatic synth bass tune, followed by a synth piano/string fanfare.
'''Audio:''' It starts off with a dramatic synth bass tune, followed by a synth piano/string fanfare.


'''Availability:''' Seen on Swedish tapes of the period.{{AvailabilityExamples}}
'''Availability:''' Same as before. Seen on a Swedish release of ''An American Tail'', ''Ronia, the Robber's Daughter'', and ''The Terror Within''.


===4th Logo (1990s)===
===4th Logo (1988-1990s)===
[[File:Esselte Video (1990s).png|350px|center]]
[[File:Esselte Video (1990s).png|350px|center]]
{{youtube|id=C0b0dF-rrG4}}
{{youtube|id=C0b0dF-rrG4}}
'''Visuals:''' After the warning screen, a large red 3D Esselte logo zooms out at an angle and then zooms forth out to the top. There is a bright flash and the screen zooms out from a slowly-scrolling filmstrip; the camera pans around, revealing a red Esselte logo from before moving the filmstrip (reflections are also seen in it). Afterwards, the film disappears, leaving the logo. "ESSELTE VIDEO", in the same font as before, appears next to it. The logo and words shine.
'''Visuals:''' Panning over from the warning screen at the time, it reveals a giant 3D Esselte logo in {{color|darkred|dark red}} rotating around on a {{color|darkblue|dark blue}}-black gradient background. The camera rotating around to face the front of the logo. As the camera pans down to the bottom of the wheel, a bright light begins to fill the screen, eventually flashing into a burst of white light. The camera then zooms out to reveal a filmstrip playing the logo on its cells, as well as a large rotating semicircle briefly seen in the light as a shilouette before fading away. The camera eventually pans around to reveal that the filmstrips are controlled by Esselte logos, rotating in unison. As the camera puts them into full view, the filmstrip fades out, and the logo zooms out to the left as "{{font|Optima|{{color|darkred|'''ESSELTE VIDEO'''}}}}" flips out from the darkness next to it. The logo then shines with trails of {{color|cyan}} and {{color|gold}} light.


'''Technique:''' CGI.
'''Technique:''' CGI.


'''Audio:''' An upbeat rock tune.
'''Audio:''' An soft upbeat rock tune, mixed with synth horns and the sounds of a rotating clicker. The music ends with a held note as a whoosh and beeping can be heard.


'''Availability:''' Unknown.{{AvailabilityExamples}}
'''Availability:''' Same as before. Seen on a few releases of ''The Adventures of Tintin'' from the era and ''The Pit and The Pendulum'' .


[[Category:Film logos]]
[[Category:Film logos]]
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