Guild Home Video: Difference between revisions

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'''Visuals:''' On a {{color|darkblue|dark blue}} background, a {{color|gold|gold-yellow}}, hexagon-formed "{{color|gold|G}}" with a square underneath it zooms in downward (a la the 1983 [[RKO Pictures]] logo), leaving behind a residue trail. When it gets to the centre, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube, surrounding it. Both parts of the logo zoom in, and we quickly fade to the same logo, only smaller, and with "{{color|gold|GUILD HOME VIDEO presents}}" in Helvetica underneath.
'''Visuals:''' On a {{color|darkblue|dark blue}} background, a {{color|gold|gold-yellow}}, hexagon-formed "{{color|gold|G}}" with a square underneath it zooms in downward (a la the 1983 [[RKO Pictures]] logo), leaving behind a residue trail. When it gets to the centre, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube, surrounding it. Both parts of the logo zoom in, and we quickly fade to the same logo, only smaller, and with "{{color|gold|GUILD HOME VIDEO presents}}" in Helvetica underneath.


'''Variant:''' A rare still variant with "{{color|gold|video is alive - live with it}}" shown below was used at the end of Guild tapes.
'''Variant:''' A rare still variant with "{{color|gold|video is alive - live with it}}" shown below exists, which appears at the end of Guild VHS releases.


'''Technique:''' Computer animation.
'''Technique:''' Computer animation.
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'''Audio:''' A descending synth-electric piano scale at the beginning, followed by a synth-xylophone/flute/clarinet tune, which sounds similar to the beginning of the song "Tubular Bells" by Mike Oldfield (most famously used in ''The Exorcist'').
'''Audio:''' A descending synth-electric piano scale at the beginning, followed by a synth-xylophone/flute/clarinet tune, which sounds similar to the beginning of the song "Tubular Bells" by Mike Oldfield (most famously used in ''The Exorcist'').


'''Audio Variant:''' On the "video is alive - live with it" variant, it's silent.
'''Audio Variant:''' On the "video is alive - live with it" variant, the logo is silent.


'''Availability:'''  Seen on UK tapes of Guild releases from that era, including ''Baron Blood'' and ''Scanners''.
'''Availability:'''  Appears on UK VHS releases of Guild releases from that era, including ''Baron Blood'' and ''Scanners''.


===2nd Logo (1981-1986)===
===2nd Logo (1981-1986)===
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'''Visuals:''' In the top-left corner of a black background, there is a bright light flashing before our eyes. The light reveals the same "G Over Square" logo, but coloured {{color|#007BA7|cerulean}}, and solid rather than segmented. Again, the TV tube is drawn around the logo, but underneath a light draws a {{color|teal}}/{{color|magenta|dark pink}} line that starts downward, then upward, and then straight (like the 1970 and 1978 [[London Weekend Television|LWT]] logos). When the line is finished, another flash of light reveals the words "Guild Home Video" above the line, and below it another reveals "Quality Video Entertainment". The logo then sparkles a bit.
'''Visuals:''' In the top-left corner of a black background, there is a bright light flashing before our eyes. The light reveals the same "G Over Square" logo, but coloured {{color|#007BA7|cerulean}}, and solid rather than segmented. Again, the TV tube is drawn around the logo, but underneath a light draws a {{color|teal}}/{{color|magenta|dark pink}} line that starts downward, then upward, and then straight (like the 1970 and 1978 [[London Weekend Television|LWT]] logos). When the line is finished, another flash of light reveals the words "Guild Home Video" above the line, and below it another reveals "Quality Video Entertainment". The logo then sparkles a bit.


'''Variant:''' A variant seen at the end of tapes starts with the name flashing in.
'''Variant:''' A variant which appears at the end of UK pre-cert VHS and Betamax releases starts with the name flashing in.


'''Technique:''' Motion-controlled animation.
'''Technique:''' Motion-controlled animation.
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* An example is the UK pre-cert release of ''Cujo''.
* An example is the UK pre-cert release of ''Cujo''.
* It also appears on the 1981 UK pre-cert VHS release of ''Mattie the Gooseboy'', the 1982 UK pre-cert VHS releases of ''Atom Ant: Cassette 1'', ''The Sub-Mariner: Cassette 1'' and ''Dot & Santa Claus'', the 1983 UK pre-cert VHS releases of ''Henry's Cat and Friends: Cassette 1'', ''SuperTed: Cassette 1'', and ''Batfink: The Mark of Zero'', the 1984 UK pre-cert VHS releases of ''Pinocchio in Outer Space'' and ''Dot and the Bunny'', and the 1985 UK pre-cert VHS releases of ''Batfink: Cassette 4'' and ''SuperTed: Cassette 4'', respectively.
* It also appears on the 1981 UK pre-cert VHS release of ''Mattie the Gooseboy'', the 1982 UK pre-cert VHS releases of ''Atom Ant: Cassette 1'', ''The Sub-Mariner: Cassette 1'' and ''Dot & Santa Claus'', the 1983 UK pre-cert VHS releases of ''Henry's Cat and Friends: Cassette 1'', ''SuperTed: Cassette 1'', and ''Batfink: The Mark of Zero'', the 1984 UK pre-cert VHS releases of ''Pinocchio in Outer Space'' and ''Dot and the Bunny'', and the 1985 UK pre-cert VHS releases of ''Batfink: Cassette 4'' and ''SuperTed: Cassette 4'', respectively.
* It also appears on the 1985 UK VHS and Betamax releases of ''Thomas the Tank Engine & Friends'' and ''Further Adventures of Thomas the Tank Engine & Friends'', respectively.
* It also appears on the 1985 UK pre-cert VHS and Betamax releases of both ''Thomas the Tank Engine & Friends'' and ''Further Adventures of Thomas the Tank Engine & Friends'', respectively.


===3rd Logo (1986-1990?)===
===3rd Logo (1986-1990?)===
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'''Availability:'''
'''Availability:'''
* More recent and easier to find than the previous logos, but still rare.
* More recent and easier to find than the previous logos, but still rare.
* Seen on the [[4 Front Video]] re-release of ''First Blood'', and the original rental releases of ''The Wizard'' and ''Total Recall'', respectively.
* Appears on the [[4 Front Video]] re-release of ''First Blood'', and the original rental releases of ''The Wizard'' and ''Total Recall'', respectively.
* It also appears on the 1990 UK VHS release of ''Michael Jackson: Moonwalker'' (1988).
* It also appears on the 1990 UK VHS release of ''Michael Jackson: Moonwalker'' (1988).
* This also appears on the UK Laserdisc release of ''Terminator 2: Judgement Day'' (1991).
* This also appears on the UK Laserdisc release of ''Terminator 2: Judgement Day'' (1991).
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'''Availability:'''  
'''Availability:'''  
*Used concurrently with the 4th logo to introduce movie trailers, and used quite frequently as a result.
*Used concurrently with the 4th logo to introduce movie trailers, and used quite frequently as a result.
*It was seen on the original UK VHS rental release of ''The Wizard''.
*It appears on the original UK VHS rental release of ''The Wizard''.


===6th Logo (1993-1997)===
===6th Logo (1993-1997)===
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'''Availability:'''  
'''Availability:'''  
*It appears on VHS tapes of later films that Guild released until their merger with Pathé in 1997, such as the re-release of ''Universal Soldier'', ''Night Trap'', ''James and the Giant Peach'', ''Stargate'', ''Army Of Darkness'', ''Matinee'', and ''Serial Mom''.
*It appears on VHS releases of later films that Guild released until their merger with Pathé in 1997, such as the re-release of ''Universal Soldier'', ''Night Trap'', ''James and the Giant Peach'', ''Stargate'', ''Army Of Darkness'', ''Matinee'', and ''Serial Mom''.
*This logo also appeared theatrically with Guild Film Distribution releases from 1993 until the Pathé merger, with films including ''James and the Giant Peach''.
*This logo also appeared theatrically with Guild Film Distribution releases from 1993 until the Pathé merger, with films including ''James and the Giant Peach''.
*It also appears on the 1997 UK VHS release of ''The Wind in the Willows'' (1996).
*It also appears on the 1997 UK VHS release of ''The Wind in the Willows'' (1996).

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