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*''The Secret Life of Pets'' (final version) and ''Despicable Me 2'' (NBC airing): The background fades in from black. Bob walks in from the right, scatting a tune. After a little while, the text "MIN" and "ION" (perhaps not coincidentally, the word "Minion") turns on and flashes briefly, while the light above the "I" in "MIN" glows. The rest of the text turns on the same way. Bob gets excited, shouts the company name twice, and squees. | *''The Secret Life of Pets'' (final version) and ''Despicable Me 2'' (NBC airing): The background fades in from black. Bob walks in from the right, scatting a tune. After a little while, the text "MIN" and "ION" (perhaps not coincidentally, the word "Minion") turns on and flashes briefly, while the light above the "I" in "MIN" glows. The rest of the text turns on the same way. Bob gets excited, shouts the company name twice, and squees. | ||
**A version that starts where he says the company name was seen on the shorts ''The Secret Life of Kyle'' and ''Minion Scouts''. | **A version that starts where he says the company name was seen on the shorts ''The Secret Life of Kyle'' and ''Minion Scouts''. | ||
**There is also another version without the "ENTERTAINMENT" text. | **There is also another version without the "ENTERTAINMENT" text. This can be seen on a trailer for ''The Secret Life of Pets 2''. | ||
**Another one exists without Bob, which was seen at the start of four short films (''Mower Minions'', ''Norman Television'', ''Weenie'', and ''Yellow is the New Black'') and the end of ''Minions Holiday Special''. This version is still. | **Another one exists without Bob, which was seen at the start of four short films (''Mower Minions'', ''Norman Television'', ''Weenie'', and ''Yellow is the New Black'') and the end of ''Minions Holiday Special''. This version is still. | ||
** On ''How to Draw a Minion'', the logo is inverted (black text on a white background) and remade in 2D. Like ''The Secret Life of Kyle'' and ''Minion Scouts'', it is cut. | ** On ''How to Draw a Minion'', the logo is inverted (black text on a white background) and remade in 2D. Like ''The Secret Life of Kyle'' and ''Minion Scouts'', it is cut. | ||
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*''Sing 2'': The animation is completely different compared to the other ones, and so does the text design. As the lights turn on, we see a closeup of Stuart, Bob, Kevin, and a load of other minions. They then sing the company name as they clap along while the camera slowly zooms out to reveal the text above. At the last second, the "ILLU" and "A" in the name abruptly lose power (a mirrored reference to the previous film's variant) as the screen turns off. | *''Sing 2'': The animation is completely different compared to the other ones, and so does the text design. As the lights turn on, we see a closeup of Stuart, Bob, Kevin, and a load of other minions. They then sing the company name as they clap along while the camera slowly zooms out to reveal the text above. At the last second, the "ILLU" and "A" in the name abruptly lose power (a mirrored reference to the previous film's variant) as the screen turns off. | ||
*''Minions: The Rise of Gru'' (second trailer): Stuart is riding on a disco ball, | *''Minions: The Rise of Gru'' (second trailer): Stuart is riding on a disco ball, as knocks off "ILLU" and "AT" in the text. | ||
*''Minions: The Rise of Gru'' (the film itself): It’s almost the same as the second trailer, but there are {{color|purple}} and {{color|blue}} lights on the disco ball. After the text is knocked over, the disco ball hits the company name and Stuart gets lodged between the text, reading “MINION”. The opening theme also plays over the logo, which continues into the start of the film. | *''Minions: The Rise of Gru'' (the film itself): It’s almost the same as the second trailer, but there are {{color|purple}} and {{color|blue}} lights on the disco ball. After the text is knocked over, the disco ball hits the company name and Stuart gets lodged between the text, reading “MINION”. The opening theme also plays over the logo, which continues into the start of the film. | ||
'''Variants:''' | '''Variants:''' | ||
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'''Music/Sounds Variant:''' There used to be a version of the ''Despicable Me'' variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though. | '''Music/Sounds Variant:''' There used to be a version of the ''Despicable Me'' variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though. | ||
'''Availability:''' Common. Seen on all of the company's films. Formerly seen on Illumination's website. The prototype variant for ''The Secret Life of Pets'' is unused, and can be found on Facebook. Also seen on the web short film ''How to Draw a Minion (2020). | '''Availability:''' Common. Seen on all of the company's films. Formerly seen on Illumination's website. The prototype variant for ''The Secret Life of Pets'' is unused, and can be found on Facebook. Also seen on the web short film ''How to Draw a Minion'' (2020). | ||
'''Editor's Note:''' This logo has gained notoriety for its constant use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The ''Sing 2'' variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be absent, and have some other Illumination characters (doing what the Minions did in the prior films) substituting them for a few releases. | '''Editor's Note:''' This logo has gained notoriety for its constant use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The ''Sing 2'' variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be absent, and have some other Illumination characters (doing what the Minions did in the prior films) substituting them for a few releases. | ||