Atari SA: Difference between revisions

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=== Background ===
'''Atari SA''' (formerly '''Infogrames Entertainment, S.A.''') is a French holding company founded in 1983 by Bruno Bonnell and is the current owner of the Atari brand name.
==Infogrames Entertainment, S.A.==
===Background===
Over the years of existence, Infogrames became famous for many titles, including ''Alone in the Dark'', ''Shadow of the Comet'', and ''Hogs of War''.
The company began to expand further in the Mid-90's after applying an "Expand through Acquisition" policy, by purchasing out other companies left and sqaure, including [[Ocean Software]], [[Philips Interactive Media]], [[Gremlin Interactive (UK)|Gremlin Interactive]], [[Accolade]], [[Beam Software (Australia)|Beam Software]], [[GT Interactive Software]], [[Humongous Entertainment]], [[Shiny Entertainment]], Eden Games and [[Hasbro Interactive]] (with the [[MicroProse]] and [[Atari Corporation|Atari]] brands).


==Infogrames Entertainment, S.A.==
Following the rebrand of their subsidiaries under the Atari name in May 2003, Infogrames' presence was reduced to solely a holding a company that licensed out the Atari brand name from Atari Interactive. In October 2008, the company fully purchased Atari, Inc. and in May 2009, Infogrames Entertainment, S.A. was rebranded as Atari SA, after many financial struggles.
=== Background ===
'''Infogrames''' was a large French gaming company, famous for many titles, including ''Alone in the Dark'', ''Shadow of the Comet'', and ''Hogs of War''. The company began in 1983. They made several major acquisitions in the late 90's, which included buying [[Ocean Software]], [[Philips Interactive Media]], [[Gremlin Interactive (UK)|Gremlin Interactive]], [[Accolade]], [[Beam Software (Australia)|Beam Software]], [[GT Interactive Software]], [[Humongous Entertainment]], [[Shiny Entertainment]], Eden Games and [[Hasbro Interactive]] (with the [[MicroProse]] and [[Atari Corporation|Atari]] brands). The brand name of Atari, taken from [[Hasbro, Inc.|Hasbro]], was relaunched in October 2001 and replaced Infogrames' name in all games since 2003. In October 2008 the company fully assimilated the Atari name and eventually became the new [[Atari Interactive (France)|Atari, Inc.]] in the following year, after many financial struggles.


=== 1st Logo (1984-1995) ===
=== 1st Logo (1984-1995) ===
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==Atari SA==
==Atari SA==
In 2001, [[Hasbro, Inc.|Hasbro]] sold [[Hasbro Interactive]] and its subsidiaries to French publisher [[Infogrames (France)|Infogrames Entertainment, SA]] (IESA). IESA then renamed it to Infogrames Interactive, Inc. On May 7, 2003, IESA officially reorganized its subsidiaries into Atari-branded names, which included renaming Infogrames Interactive, Inc. to Atari Interactive, Inc.  In 2008, Infogrames completed the full acquisition of Atari, and a year after, the parent company name was abandoned in favor of the Atari name.
In January 2001, [[Hasbro, Inc.|Hasbro]] sold [[Hasbro Interactive]] and its subsidiaries to French publisher [[Infogrames (France)|Infogrames Entertainment, SA]] (IESA). IESA then renamed it to Infogrames Interactive, Inc. The acquision included the Atari brand name, which Hasbro Interactive used as a [[Atari Interactive (Hasbro Interactive)|label for arcade-related releases]]. In November 2001, Infogrames revived the Atari name for use on select titles.
 
Following the branding success, on May 7, 2003, IESA officially reorganized its subsidiaries into Atari-branded names.


===1st Logo (2001-2003)===
===1st Logo (2001-2003)===
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