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===2nd Logo (1947-1956)=== | ===2nd Logo (1947-1956)=== | ||
<center> | |||
<youtube width="329" height="231">_KunyEZMOt0</youtube><youtube width="329" height="231">7lcxy_bWQAQ</youtube><youtube width="329" height="231">kJ5G8kuumLw</youtube><youtube width="329" height="231">-vjpXxhnWP4</youtube><youtube width="329" height="231">8tfWoS_6LjA</youtube> | <youtube width="329" height="231">_KunyEZMOt0</youtube><youtube width="329" height="231">7lcxy_bWQAQ</youtube><youtube width="329" height="231">kJ5G8kuumLw</youtube><youtube width="329" height="231">-vjpXxhnWP4</youtube><youtube width="329" height="231">8tfWoS_6LjA</youtube> | ||
</center> | |||
<u>Logo:</u> We see a bell with vines above and to the right of it. It rings several times, swinging back and forth on an obscure backdrop. The elliptical "SHINTOHO PICTURES" logo, the Japanese words "新東宝映画" (Shintoho Pictures) set in white and angled away from the viewer, and a small copyright notice reading "COPYRIGHT MCMXL VII BY SHINTOHO PICTURES CORPORATION" are projected over the scene. | <u>Logo:</u> We see a bell with vines above and to the right of it. It rings several times, swinging back and forth on an obscure backdrop. The elliptical "SHINTOHO PICTURES" logo, the Japanese words "新東宝映画" (Shintoho Pictures) set in white and angled away from the viewer, and a small copyright notice reading "COPYRIGHT MCMXL VII BY SHINTOHO PICTURES CORPORATION" are projected over the scene. | ||
<u>Variant:</u> The logo was updated with the passage of time: | <u>Variant:</u> The logo was updated with the passage of time: | ||
*In 1948, the bell is now larger (and therefore more resonant, providing a deeper sound) and swings more slowly, and is framed by stone. The elliptical logo now only reads "SHINTOHO", it is also wider and smaller in height. The Japanese words are no longer at an angle and are set in a different typeface. The copyright notice is set in a more narrow typeface than the previous, and reads "COPYRIGHT MCMXL VIII BY SHINTOHO PICTURES CORPORATION". | |||
*In 1949, the bell has been changed yet again, to a bell smaller than both of the previous ones, but more ornately decorated. It is framed by leaves on both sides and above it. The elliptical logo is similarly shaped to the pre-1948 logo, and the word "SHINTOHO" inside it is set in a different typeface. At the beginning of the scene, it is partially transparent, but turns to white quickly. After it does, the year "1949" fades into view below it. The backdrop is of a cloudy sky. | * In 1948, the bell is now larger (and therefore more resonant, providing a deeper sound) and swings more slowly, and is framed by stone. The elliptical logo now only reads "SHINTOHO", it is also wider and smaller in height. The Japanese words are no longer at an angle and are set in a different typeface. The copyright notice is set in a more narrow typeface than the previous, and reads "COPYRIGHT MCMXL VIII BY SHINTOHO PICTURES CORPORATION". | ||
*In 1950, the bell is a different (yet almost identical) one. The backdrop of clouds on a sky is much clearer. The elliptical logo starts out as a solid white, and the year "1950" fades into view below it almost immediately. | * In 1949, the bell has been changed yet again, to a bell smaller than both of the previous ones, but more ornately decorated. It is framed by leaves on both sides and above it. The elliptical logo is similarly shaped to the pre-1948 logo, and the word "SHINTOHO" inside it is set in a different typeface. At the beginning of the scene, it is partially transparent, but turns to white quickly. After it does, the year "1949" fades into view below it. The backdrop is of a cloudy sky. | ||
* In 1950, the bell is a different (yet almost identical) one. The backdrop of clouds on a sky is much clearer. The elliptical logo starts out as a solid white, and the year "1950" fades into view below it almost immediately. | |||
*From 1950 to 1955, the same bell used in the 1950 logo, on a practically identical background, but framed by different leaves. The typeface of the word "SHINTOHO" inside the elliptical logo has been changed again, to a thinner one than the previous. The Japanese words "新東宝映画" (Shintoho Pictures) set in white may be seen below the elliptical logo. | *From 1950 to 1955, the same bell used in the 1950 logo, on a practically identical background, but framed by different leaves. The typeface of the word "SHINTOHO" inside the elliptical logo has been changed again, to a thinner one than the previous. The Japanese words "新東宝映画" (Shintoho Pictures) set in white may be seen below the elliptical logo. | ||
*In 1953, the Japanese name of the company has been replaced with the phrase "新東宝配給" ("distributed by Shintoho") on an unfolded scroll. | *In 1953, the Japanese name of the company has been replaced with the phrase "新東宝配給" ("distributed by Shintoho") on an unfolded scroll. | ||
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<u>Variant:</u> | <u>Variant:</u> | ||
*A variant with a black background in which the colors of the sun logo are less vibrant exists, as does a red-background variant with no moving lights: the sun symbol only has a black patch behind it. | *A variant with a black background in which the colors of the sun logo are less vibrant exists, as does a red-background variant with no moving lights: the sun symbol only has a black patch behind it. | ||
*A black and white variant also exists. | * A black and white variant also exists. | ||
*A variant that is completely still exists, featuring a gray background. Usually used in trailers. | * A variant that is completely still exists, featuring a gray background. Usually used in trailers. | ||
<u>FX/SFX:</u> Two large sets of pinpricks of light rotate in opposite directions in a small area behind the sun symbol. | <u>FX/SFX:</u> Two large sets of pinpricks of light rotate in opposite directions in a small area behind the sun symbol. | ||