Draft:AMC Theatres: Difference between revisions

'''Logo:''' On a black background, a blue/yellow flash appears. 10 saturated black and white photographs of celebrities, popular in the New Hollywood era, zoom in on a blue circle outline while a white shine is revolving around the circle. After the last one (Charlie Chaplin) appears, the circle turns sideways revealing an outline of a projector. The shine starts to eliminate the outline and creates a red "A" in its signature design. A filmstrip comes from the bottom and goes next to the "A" forming the outline of the "M". the filmstrip gets removed and makes the "M" red. The same happens for the "C" except it comes from the top of the screen. Several white curved-edged rectangles zoom in around AMC and centers the logo. Stars appear on the bottom forming "THEATRES". A bright light appears on the "A" and "C". "Our Feature Presentation" fades in one by one with the music. That text is also blue. A bright light fades on the "A" and shines along with the "M" and "C". The logo fades to black.

'''Music/Sounds:''' An abridged excerpt of the orchestral tune "Olympic Champion 1" by Keith Mansfield, 1978.

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'''Nicknames:''' "A Night Out at the Movies", "There is a Difference"

File:AMC Theatres (1990, There's is a Difference).png

File:AMC Theatres (1990, Feature Presentation).png

'''Nicknames:''' "Celebration", "AMC 1990", "There is a Difference II"

'''Availability:''' Same as the last few logos.

===5th Opening (1991-1994)===

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'''Nicknames:''' "Clip", "AMC 1991", "There is a Difference III"

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'''Nicknames:''' "Clip II", "AMC 1994", "There is a Difference IV"

'''Legacy:''' This is the first trailer to depict Clip with facial features.

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File:AMC Theatres (1996, There's is a Difference).jpeg

File:AMC Theatres (1996, Feature Presentation).jpeg

'''Nicknames:''' "The Orchestra", "Clip III", "AMC 1996", "There is a Difference V"

**''Rocky'': The audience (mostly men) clapping and cheering.

After this, it cuts to the last 3 seconds of the FP logo.

'''FX/SFX:''' Yet another great CGI effort from Metrolight Studios.

'''Availability:''' Extinct.

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'''Nicknames:''' "Clip IV", "Clip's Last Stand", "AMC 2002", "Experience the Difference"

'''Previews Variant''': We start off on a purple gradient background as we see Clip holding a bubble, levitating on a set of purple, blue, and yellow rings. He turns around facing the camera. He is now making the bubble levitate along with the rings. He walks away as the rings rise up out of the screen and the bubble levitating. The AMC logo is drawn in along with its decorations. The bubble zooms in and "Coming soon" fades in on top of the text. The logo then fades out.

    

'''Music/Sounds:''' We hear horns, a triangle sound plays when Clip exits the popcorn bag. Then the music plays along with Clip's actions. When he taps the soft drink, a bombastic orchestria ensues.

'''Legacy:''' This was sadly the last AMC opener to have Clip as a mascot, but it's nevertheless a great note to end out on.

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'''Logo:''' We start off with people gathered inside at an AMC theater. The camera focuses on 3 people: On the right is a girl with long blonde hair wearing a light blue shirt, a brown coat, brown pants, and holding an AMC branded drink. In the middle is a dark colored girl with black puffy hair wearing a pink t-shirt, a white shirt, gray pants, and holding an AMC branded bag of popcorn. On the right, is a slightly dark boy with black short hair wearing a blue t-shirt, a white hoodie, black pants, and holding a drink and a bag of popcorn, both AMC branded. The camera zooms in on the girl on the left taking a zip from the drink. Vines start growing from behind the seat. The camera cuts to an angle from the girl where the people behind them disappear and trees grow in the back. The ground starts growing grass as vines grow along the seats and grass grows out of them while a firefly flies around her. The screen fades away as the roof unfolds to starry night sky. The camera cuts to the ground where the seats in front of them fold into the ground and grass grows on top. The camera cuts to the front view of the people as flowers of all colors start blooming in front of them. The three people start getting lifted from the ground in their seats by wood. The camera cuts to the girl on the left smiling while fireflies fly around her as she is getting lifted. The camera cuts to the boy on the right smiling and taking a drink while fireflies fly around him. The camera zooms out far to reveal them risen in the air watching over the hills as AMC in white appears in the sky over a city with the sun setting. More flowers appear on the bottom right hand corner and move like filmstrips. The logo cuts to black.

'''Availability:''' Extinct.

'''Nicknames:''' TBA.

'''Availability:''' Extinct.

'''Nicknames:''' TBA.

'''Variant:''' TBA.

'''Music/Sounds:''' TBA.

[[File:AMC Theatres 2017.png|center|350px]]

'''Nicknames:''' TBA.

'''Availability:''' Current.

'''Nicknames:''' "We Make Movies Better"

'''Trivia:'''  

* This ad campaign would later be used by AMC's subsidiaries, [[Odeon Cinemas|Odeon]], [[UCI Cinemas|UCI]], Cinesa, [[Filmstaden AB|Filmstaden]] and [[Finnkino]].

* The advertising agency behind this opening is Barkley. It was directed by Jeff Cronenweth, cinematographer of ''Fight Club'' and ''The Girl With The Dragon Tattoo'', and scripted by ''The Hunger Games'' and ''Captain Phillips'' screenwriter Billy Ray.

'''Music/Sounds:''' TBA.

'''Legacy:''' A very popular opening. It is also the subject of some memes.

[[Category:Animations on Silicon Graphics]]

[[Category:American cinema logos]]