Draft:AMC Theatres: Difference between revisions

'''Logo:''' On a black background, a blue/yellow flash appears. 10 saturated black and white photographs of celebrities, popular in the New Hollywood era, zoom in on a blue circle outline while a white shine is revolving around the circle. After the last one (Charlie Chaplin) appears, the circle turns sideways revealing an outline of a projector. The shine starts to eliminate the outline and creates a red "A" in its signature design. A filmstrip comes from the bottom and goes next to the "A" forming the outline of the "M". the filmstrip gets removed and makes the "M" red. The same happens for the "C" except it comes from the top of the screen. Several white curved-edged rectangles zoom in around AMC and centers the logo. Stars appear on the bottom forming "THEATRES". A bright light appears on the "A" and "C". "Our Feature Presentation" fades in one by one with the music. That text is also blue. A bright light fades on the "A" and shines along with the "M" and "C". The logo fades to black.

'''Music/Sounds:''' An abridged excerpt of the orchestral tune "Olympic Champion 1" by Keith Mansfield, 1978.

'''Previews Variant:''' A bright blue light appears with the text "Now Showing or Coming Soon to an AMC Theatre". This would show before the film, to advertise 3-4 trailers in the theater.

'''Music/Sounds:''' An ominous synth noise, then chimes, then a synth-brass fanfare. An announcer is also present, who recites "AMC welcomes you to the finest in motion picture entertainment. You are about to experience a movie the way it was meant to be seen-and heard. And now, our feature presentation."

'''Variant:''' For the previews variant, it animates differently. On a black background, "There is a difference" in cursive fades in one by one. After, it cuts out and starts zooming out from the back of the "A" from "AMC" flipped. The logo turns 180 degrees in the same "AMC" from an angle and a different chrome color shining. "PREVIEWS" zooms in under the logo and fades to black.

'''Music/Sounds:''' A synth orchestra theme.

'''Trivia:''' This was done by Metrolight Studios. The equipment and software employed are a Silicon Graphics IRIS 3130, Silicon Graphics Personal IRIS 4D/25 with Eclipse TG graphics, Alias/Wavefront Advanced Visualizer, and Parallax Matador.

'''Music/Sounds:''' Another synthesized theme, with a choir at the end.

'''Previews Variant:''' We pan over the same film case described above. Meanwhile, a rolled label falls down onto the canister. As it lands, the label unrolls itself right below the AMC logo, revealing the word "PREVIEWS".

'''Music/Sounds:''' A bass, which transitions into an orchestral theme as Clip flies on the filmreel.

'''Variant:''' A Previews variant exists. We start off by fading into a purple gradient background. A cup of Coca-Cola is shown as the camera pans up, we see that the cup has a straw and the cup is full of the drink. The drink is getting sucked in the straw as the camera pans up to see Clip sitting on the filmreel drinking from the straw. He gets surprised and gives a sighed expression. The camera starts to pan up as Clip stands up and flies away, leaving a star trail behind. While that happens, the logo is drawn in like the last logo but it is sped up. Silver lines fill up the logo. Clip flies by the logo from right to left leaving "Previews" behind him. The logo fades out.

'''Music/Sounds:''' An orchestral theme, ending with the same jingle from the last logo.

'''Availability:''' Extinct.

===7th Opening (1996-November 2002)===

After this, it cuts to the last 3 seconds of the FP logo.

'''Music/Sounds:''' First, an orchestra tuning, which is a sample called "Intro Tune" from Peter Siedlaczek's Orchestral Colors, and as the notes drop from the stand, another orchestra theme plays. Composed by Phillip Pelletier.

'''Availability:''' Extinct.

===8th Opening (November 2002-2009)===

'''Previews Variant''': We start off on a purple gradient background as we see Clip holding a bubble, levitating on a set of purple, blue, and yellow rings. He turns around facing the camera. He is now making the bubble levitate along with the rings. He walks away as the rings rise up out of the screen and the bubble levitating. The AMC logo is drawn in along with its decorations. The bubble zooms in and "Coming soon" fades in on top of the text. The logo then fades out.

    

'''Music/Sounds:''' We hear horns, a triangle sound plays when Clip exits the popcorn bag. Then the music plays along with Clip's actions. When he taps the soft drink, a bombastic orchestra ensues.

'''Previews Variant''': The camera pans down from a starry night sky to reveal the three people from before entering the theatre with AMC on top of the marquee, letters spaced out and "Coming soon" written on the marquee. The logo fades out.

'''Music/Sounds:''' TBA.

'''Logo:''' TBA.

'''Music/Sounds:''' TBA.

'''Logo:''' "'''Keep track''' of your stuff. '''Report''' suspicious characters." appears to the left of the AMC logo. "Find the '''exit''' that's closest to you." appears to the right of a dot labeled "EXIT". "'''Enjoy''' the show" appears to the right of a dot with a smile on it.

'''Music/Sounds:''' TBA.

'''Trivia:''' This was designed by Psyop under the agency Bailey Lauerman.

'''Music/Sounds:''' TBA.

'''Variant:''' TBA.

'''Music/Sounds:''' TBA.

'''Variant:''' TBA.

'''Music/Sounds:''' TBA.

* The advertising agency behind this opening is Barkley. It was directed by Jeff Cronenweth, cinematographer of ''Fight Club'' and ''The Girl With The Dragon Tattoo'', and scripted by ''The Hunger Games'' and ''Captain Phillips'' screenwriter Billy Ray.

'''Music/Sounds:''' TBA.