Draft:AMC Theatres: Difference between revisions
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'''Availability:''' Extinct. | '''Availability:''' Extinct. | ||
===9th Opening (2009-November 2013)=== | ===9th Opening (Escape) (2009-November 2013)=== | ||
<gallery mode="packed" heights="200"> | <gallery mode="packed" heights="200"> | ||
GW320H174.jpeg.jpg | GW320H174.jpeg.jpg | ||
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'''Legacy:''' This is the first AMC opener to not have a "Feature Presentation" descriptor in it. It is also the first modern trailer to not feature Clip. | '''Legacy:''' This is the first AMC opener to not have a "Feature Presentation" descriptor in it. It is also the first modern trailer to not feature Clip. | ||
===10th Opening (2011-Spring 2013)=== | ===10th Opening (Where Movies Live) (2011-Spring 2013)=== | ||
'''Logo:''' TBA. | '''Logo:''' TBA. | ||
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'''Availability:''' Extinct. | '''Availability:''' Extinct. | ||
===11th Opening (June 2012-November 2013)=== | ===11th Opening (AMC Amazing) (June 2012-November 2013)=== | ||
'''Logo:''' "'''Keep track''' of your stuff and '''Report''' suspicious characters." appears to the left of the AMC logo. "Find the '''exit''' that's closest to you." appears to the right of a dot labeled "EXIT". "'''Enjoy''' the show" appears to the right of a dot with a smile on it. | '''Logo:''' "'''Keep track''' of your stuff and '''Report''' suspicious characters." appears to the left of the AMC logo. "Find the '''exit''' that's closest to you." appears to the right of a dot labeled "EXIT". "'''Enjoy''' the show" appears to the right of a dot with a smile on it. | ||
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{{YouTube|id=HFUz_5P4aB4|id2=07G3G6eMpqg|id3=lIK2PLlymbo|id4=xeX4Kb19Gdw}} | {{YouTube|id=HFUz_5P4aB4|id2=07G3G6eMpqg|id3=lIK2PLlymbo|id4=xeX4Kb19Gdw}} | ||
'''Logo:''' | '''Logo:''' | ||
*'''Previews (2017-19):''' The camera moves to the top of a mountain with a transmitter site on it at night, with a city and another hill in the distance. Several red, cyan, white and gold lines move over the mountain and across the city, then come together to form a ring with the AMC wordmark in the center. The lines moves past several messages above the city: "KEEP AN EYE ON YOUR VAULABLES", "REPORT SUSPICIOUS BEHAVIOR" (the streak dodges some purple spikes), "BEHIND", "LEFT", "RIGHT", FRONT", and "WALK TO SAFETY". The lines then shoot out of the city, and above the Earth, where a large array of streaks make Europe and the United States glow. A bright flash as the screen zooms towards the U.S. transitions to a man and women entering an AMC theater. As the man and an employee confirm their ticket using an app on their smartphones, the lines go through the employee's phone. Another woman orders a cherry Coca-Cola through a Coca-Cola machine, and the lines circle around a Coca-Cola glass as it is poured. The woman heads to a bar along with another woman and man, and the lines move around a drink a man pours for another woman, which she then holds. The woman and man who entered the theater earlier are now in an auditorium. The woman presses a button on her recliner, which the lines enter, and they both enjoy the show. A digital projector lights up, then emits a ray of light from its' lens. The lines move to the right of a red circle with an AMC wordmark on it, then zoom past the screen to the right. The lines streak past "COMING" and "SOON" as both words fall apart and the background turns green, and some letters form an MPAA "Accompany This Feature" message. www.filmratings.com and www.mpaa.org appear below. | |||
*'''Feature Presentation (2017-19):''' The lines move around an several seats in an auditorium; they turn glitchy with expressions appearing, then become noisy before revealing "DON'T RUIN THE MOVIE" and "THANK YOU" as the screen hides behind a railing. At a concession bar, the AMC Stubs logo zooms to the center of the screen, and the service's perks are displayed below, one at a time, at an increasingly fast pace. An array of lines curve around the logo, then a Coca-Cola machine screen is shown. The lines circle around the "pour below" button, then as the button glows they zoom into the screen. Inside the lines are videos of a man and woman embracing each other, a man eating popcorn getting startled and spilling it, a black man drinking Coca-Cola and glancing at a woman, and lastly someone placing a Coca-Cola glass in a cupholder. Above the glass, the lines curve around to the left, revealing "ENJOY THE SHOW". Some glowing rings reveal the AMC circle logo, with the lines moving away in the distance. | |||
''' | *'''Previews (2019-present):''' After the AMC ring is formed, two pairs of spotlights reveal "CELEBRATING A CENTURY OF MOVIES" / "1920 - 2020" below the wordmark. Later, as the streaks light up the Northern Hemisphere, a giant silver star appears and zooms towards the screen. In a red void, several positive reviews for AMC's A-List and a "#1" made of glowing particles appear, then the #1 zooms through the screen to reveal the AMC Stubs A-List logo. Beyond the reviews and logo are "See Up To 3 Movies Every Week", logos for AMC's premium formats (Dolby Cinema at AMC, IMAX at AMC, [[RealD 3D]], Prime at AMC) with "ALL FORMATS INCLUDED" and fine print below, "'''FREE Size Upgrades''' On Popcorn & Fountain Drinks" between top-view images of popcorn and Coca-Cola, and "'''$5 Reward''' For Every $50 Spent". A smartphone on the right moves to the left, revealing "FREE Online Movie Reservations". The fine print, words and smartphone disperse as the screen exits the red void into a green environment. The lines again zoom past "COMING and "SOON", and the MPA symbol appears in the background as letters form the "Accompany This Feature" message. www.motionpictures.org and www.filmratings.com on the left and a MPA logo on the right appear below. | ||
*'''Feature Presentation (2019-present):''' The lines move through the mountains towards the city. The screen moves across the city from a view facing down, then the screen turns red as the AMC A-List Stubs logo and a message telling viewers to join A-List and receive credit for the following movie appear. The AMC Stubs sequence follows, and the longer revised list of perks ends with "JOIN US AFTER THE MOVIE AT '''AMCSTUBS.COM'''". A flash transitions to the "don't ruin the movie" sequence, followed by the Coca-Cola machine and the lines with videos inside them, where the man spilling his popcorn is cut off. Several lines surround the Coca-Cola glass, then the screen moves above the Earth as several lights glow and the lines move to the right. Above the earth is a large "100" reflecting the glowing U.S. from the "Previews" opening. A light flashes in the top right and the lines reveal "1920-2020 | CELEBRATING A CENTURY OF MOVIES AT AMC" below the 100. The screen zooms through the 100 and space to reveal "ENJOY THE SHOW" on a black background. | |||
'''Technique:''' CGI animation and live action. | '''Technique:''' CGI animation and live action. | ||
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{{YouTube|id=KiEeIxZJ9x0}} | {{YouTube|id=KiEeIxZJ9x0}} | ||
'''Logo:''' | '''Logo:''' Academy Award-winner Nicole Kidman, reciting a speech about visiting an AMC theater, walks through a rain puddle at night reflecting an AMC theater, then takes off her rain coat once she makes it there. She walks towards the theater, and enters a bright {{color|gray}} hallway with numbered auditorium entrances. Kidman enters one of the auditoriums and walks up the left stairs to the top row of seats, then the screen fades to black. A projector exposes Kidman to clips from ''Jurassic World'' and ''Wonder Woman'' (2017), then she sits down in a lower-row seat and watches clips from ''La La Land'' and ''Creed'', as shown from various angles. Kidman says the last part of her speech to the camera. The "AMC THEATRES" logo glows over an iris-like background, and the slogan "WE MAKE MOVIES BETTER" fades in below. | ||
'''Trivia:''' | '''Trivia:''' | ||
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* The advertising agency behind this opening is Barkley. It was directed by Jeff Cronenweth, cinematographer of ''Fight Club'' and ''The Girl With The Dragon Tattoo'', and scripted by ''The Hunger Games'' and ''Captain Phillips'' screenwriter Billy Ray. | * The advertising agency behind this opening is Barkley. It was directed by Jeff Cronenweth, cinematographer of ''Fight Club'' and ''The Girl With The Dragon Tattoo'', and scripted by ''The Hunger Games'' and ''Captain Phillips'' screenwriter Billy Ray. | ||
'''Technique:''' Live action, with CGI | '''Technique:''' Live action, with a CGI logo at the end. | ||
'''Music/Sounds:''' Throughout the whole trailer, we hear a somber, yet powerful-sounding piano/orchestral tune. In the middle of all this, | '''Music/Sounds:''' Throughout the whole trailer, we hear a somber, yet powerful-sounding piano/orchestral tune. In the middle of all this, Kidman says "We come to this place for magic. We come to AMC Theaters to laugh, to cry, to care because we need them. All of us. That indescribable feeling we get when the lights begin to dim. And we go somewhere we've never been before. Not just entertained, but somehow reborn. Together. Dazzling images on a huge silver screen. Sound that I can feel. Somehow, heartbreak feels good. Our heroes feel like the best part of us, and stories feel perfect and powerful. Because here, they are. AMC Theaters. We make moves better." | ||
'''Availability:''' Currently in use at AMC theatres, typically playing after the 2019 | '''Availability:''' Currently in use at AMC theatres, typically playing after the 2019 "feature presentation" bumper and during commercial breaks on TV networks. | ||
'''Legacy:''' This opening is known for being the subject of certain memes. | '''Legacy:''' This opening is known for being the subject of certain memes. |