Draft:AMC Theatres: Difference between revisions

'''Music/Sounds:''' An abridged excerpt of the library music tune "Olympic Champion 1" by [[Keith Mansfield]] from 1978.

===2nd Opening (1983-1986)===

'''Music/Sounds:''' An ominous synth noise, then chimes, then a synth-brass fanfare. An announcer is also present, who recites "AMC welcomes you to the finest in motion picture entertainment. You are about to experience a movie the way it was meant to be seen-and heard. And now, our feature presentation."

===3rd Opening (1986-1990)===

'''Music/Sounds:''' A synth orchestra theme.

===4th Opening (1990-1991)===

'''Music/Sounds:''' Another synthesized theme, with a choir at the end.

===5th Opening (1991-1994)===

'''Music/Sounds:''' A bass, which transitions into an orchestral theme as Clip flies on the film reel.

'''Trivia:''' This opening was parodied in the animated comedy ''The Critic.'' In the episode "Dial M for Mother" a film reel character similar in design to Clip is comedically sucked into a film projector with musical cues close to the original animation.

'''Previews Variant:''' We start off by fading into a {{color|darkviolet|purple}} gradient background. A cup of [[Coca-Cola]] is shown as the camera pans up, we see that the cup has a straw and the cup is full of the drink. The drink is getting sucked in the straw as the camera pans up to see Clip sitting on the film reel drinking from the straw. He gets surprised and gives a sighed expression. The camera starts to pan up as Clip stands up and flies away, leaving a star trail behind. While that happens, the logo is drawn in like the last logo but it is sped up. {{color|Silver}} lines fill up the logo. Clip flies by the logo from right to left leaving "Previews" behind him. The logo fades out.

'''Technique:''' CGI from Metrolight Studios.

'''Music/Sounds:''' An orchestral theme, ending with the same jingle from the last logo.

===7th Opening (1996-November 2002)===

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'''Music/Sounds Variant:''' The AFI's 100 Years 100 Movies variant utilizes Randy Edelman's score from ''Dragonheart''.

===8th Opening (November 2002-2009)===

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'''Music/Sounds:''' We hear horns, a triangle sound plays when Clip exits the popcorn bag. Then the music plays along with Clip's actions. When he taps the soft drink, a bombastic orchestra ensues.

===9th Opening (Magic Chairs) (2009-November 2013)===

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'''Previews Variant''': The camera pans down from a starry night sky to reveal the three people from before entering the theatre with "AMC" on top of the marquee, letters spaced out and "Coming soon" written on the marquee. The logo fades out.

'''Technique:''' CGI made using Autodesk Maya mixed with live action. The CGI was provided by [[Reel FX Animation Studios]]' advertising studio Radium (which has since been renamed to match the rest of the studio). The mechanics of the moving seats, which were real, were done by Reel EFX (a separate, coincidentally named company). The live-action footage of the theater (for the previews variant) is filmed outside the Steven J. Ross Theater from Warner Bros. Studios in Burbank, California, where Brownstone Street is located.

'''Music/Sounds:''' A dreamy chime theme is heard at the beginning, which then rouses into a held wind sound. This is followed by a majestic-sounding fanfare with the sound of whooshes and the roots growing and creaking noises. Sounds of nature then accompany the fanfare along with sparkling. When the AMC logo is shown, the fanfare settles into a dramatic-sounding finish. Frank Salazar was director of the audio, with Frank Pittenger and TJ Callaway also working on it.

===10th Opening (Where Movies Live) (2011-Spring 2013)===

'''Music/Sounds:''' Unknown.

===11th Opening (AMC Amazing) (June 2012-November 2013)===

'''Music/Sounds:''' Unknown.

===12th Openings (November 2013-Fall 2017)===

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* '''Coming Soon''': Begins with a loud sparking sound and a sonic whoosh. A buzzing noise as the dot leaps at the camera. A stock sound of an owl along with faint sounds of the water, as well as a harp arpeggio with the sound of kissing. The sound of balls filling, which is jarringly interrupted with a dramatic note with the sound of a woman screaming and chainsaw buzzing. The chaos is interrupted with a pie splat. After this, the sound of the plate falling and a woman laughing. Final whooshes close out the trailer. The announcer says "Coming soon to AMC."

* The "Coca-Cola" variant has an orchestral fanfare with a choir in the background, accompanied by the sounds of the helicopters. We hear a whirring noise, then a "slam" as the Coca-Cola cup is inserted. We hear more sounds of the helicopters as the lid is placed on, followed by sounds of pushing clouds. A spinning noise is heard as the robot spins the straw, followed by a "thoop" kind of sound as it is inserted. The fanfare rises into a triumphant state as the robot is carried off, followed by one last sound of the helicopter rotors. We then hear sounds of the audience in the theater, paired with a sip and an "ahh" from the girl. The fanfare concludes as the camera cuts to the theater screen.

===13th Openings (2015-Fall 2017)===

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* '''Animation''': The female announcer says "Welcome to AMC. Before we begin our animated tale, let's talk safety. Don't let anything valuable wander off, keep track of your stuff, and your friend. If you notice any meddling minions, with oddball agendas, report them to our crew. In case of emergency, follow these instructions. Find the exit built closest to you. Watch your step as you walk out of the theater and move far away. Attention soldiers, it's time to scope out what's landing soon at an AMC near you."

* '''Sci-Fi''': The female announcer says "Welcome to AMC. Before we launch this intergalactic saga, let's talk safety. Be sure to guard the belongings, that are most important to you in the galaxy. If you notice any careless humans with suspicious agendas, report them to our crew. In case of an alarming encounter, or any other emergency, beam yourself to the closest exit, and watch your step as you walk out of the theater and move far, far away. And now, it's time to reveal our ultimate plans, commencing soon at an AMC near you."

===14th Openings (Fall 2017-)===

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'''Music/Sounds:''' Unknown.

===15th Opening (We Make Movies Better) (2021-)===

'''Music/Sounds:''' Throughout the whole trailer, we hear a somber, yet powerful-sounding piano/orchestral tune. In the middle of all this, Kidman says "We come to this place for magic. We come to AMC Theaters to laugh, to cry, to care because we need them. All of us. That indescribable feeling we get when the lights begin to dim. And we go somewhere we've never been before. Not just entertained, but somehow reborn. Together. Dazzling images on a huge silver screen. Sound that I can feel. Somehow, heartbreak feels good in a place like this. Our heroes feel like the best part of us, and stories feel perfect and powerful. Because here, they are. AMC Theaters. We make movies better."

[[Category:American cinema trailers]]