General Cinema Corporation: Difference between revisions
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→1st (known) Open (Fall 1967-1984)
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** The screen fades to live action footage of a patron disposing of their trash (popcorn bucket, candy box, and soda cup). After another shutter flash is a trash receptacle (with green oval border) with the "Pitch In" logo on the left and the text "For your convivence, {{color|gold|TRASH CANS}} are located at the {{color|gold|EXITS.}}" (with green lines above and below the text) on the right. A final shutter changes the trash can into "{{color|gold|Thank You!}}" as more light shine around the words on the right. Finally, "Thank You" shines and zooms towards the screen before fading out. | ** The screen fades to live action footage of a patron disposing of their trash (popcorn bucket, candy box, and soda cup). After another shutter flash is a trash receptacle (with green oval border) with the "Pitch In" logo on the left and the text "For your convivence, {{color|gold|TRASH CANS}} are located at the {{color|gold|EXITS.}}" (with green lines above and below the text) on the right. A final shutter changes the trash can into "{{color|gold|Thank You!}}" as more light shine around the words on the right. Finally, "Thank You" shines and zooms towards the screen before fading out. | ||
'''Technique:''' Cel animation, along with | '''Technique:''' Cel animation, along with kaleidoscope in the 1977 version. The original and 1970s versions were produced by Selame Associates of Newton Lower Falls, Massachusetts, while the 1977 bumpers were produced by Pike Productions of Newport, Rhode Island. The cel animation was produced by Cinema Concepts. | ||
'''Music/Sounds:''' A snazzy jazz beat established on a snare drum with brushes, occasionally interrupted on the | '''Music/Sounds:''' A snazzy jazz beat established on a snare drum with brushes, occasionally interrupted on the offbeat by a catchy harpsichord riff. The drums give the feel of the sound a projector makes. A few double bass notes are also heard on the third harpsichord riff. | ||
* The 1978 policy trailer has a light but progressively triumphant string fanfare, with camera flash sounds heard alongside the shutter movements. | * The 1978 policy trailer has a light but progressively triumphant string fanfare, with camera flash sounds heard alongside the shutter movements. | ||
'''Availability:''' Extinct outside of film reels from collectors. It appeared only in General Cinema theaters before the start of a movie or trailers from the late '60s to the early '80s. | '''Availability:''' Extinct outside of film reels from collectors. It appeared only in General Cinema theaters before the start of a movie or trailers from the late '60s to the early '80s. | ||
===2nd Open (1984-June 1986)=== | ===2nd Open (1984-June 1986)=== | ||
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'''Availability:''' Easier to find than the previous open, but only appeared in theaters at that time, unless you have film reels (though there are some accounts that this logo, but with the next logo's "Candy Band" policy trailer instead of this logo's "Space Candy" policy trailer, showed up in some theaters as late as 1995). | '''Availability:''' Easier to find than the previous open, but only appeared in theaters at that time, unless you have film reels (though there are some accounts that this logo, but with the next logo's "Candy Band" policy trailer instead of this logo's "Space Candy" policy trailer, showed up in some theaters as late as 1995). | ||
===4th Open (May 1993-1996)=== | ===4th Open (May 1993-1996)=== | ||
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*For the second part, we zoom out from the ground as streaks of light fly by. We then see a horizon at night, and the light rays are streaking towards a “sun” that rises and splits into three spotlights. The spotlights project the letters “GCC” into the sky, then onto a moon which comes from the top-left. The moon turns into the GCC logo, which slowly rotates to the right, and “General Cinema” appears at the bottom in the same font as the previous logo, followed by “Feature Presentation.” | *For the second part, we zoom out from the ground as streaks of light fly by. We then see a horizon at night, and the light rays are streaking towards a “sun” that rises and splits into three spotlights. The spotlights project the letters “GCC” into the sky, then onto a moon which comes from the top-left. The moon turns into the GCC logo, which slowly rotates to the right, and “General Cinema” appears at the bottom in the same font as the previous logo, followed by “Feature Presentation.” | ||
'''Trivia:''' Popcorn Bob | '''Trivia:''' Popcorn Bob and the rest of the General Cinema mascots were designed by Lucasfilm. | ||
'''Variants:''' | '''Variants:''' | ||
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* Also Showing at This Theatre: Just the comets forming the text. | * Also Showing at This Theatre: Just the comets forming the text. | ||
'''Technique:''' CGI | '''Technique:''' CGI by Industrial Light and Magic. | ||
'''Music/Sounds:''' A dreamy synth tune combined with a slight choir, a few backwards-played "whoosh" noises, and a cymbal hit when the searchlights activate, followed by a fanfare with four chime-like sounds when the "GCC" letters are projected, and finally a fast electronic drum beat. | '''Music/Sounds:''' A dreamy synth tune combined with a slight choir, a few backwards-played "whoosh" noises, and a cymbal hit when the searchlights activate, followed by a fanfare with four chime-like sounds when the "GCC" letters are projected, and finally a fast electronic drum beat. | ||
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'''Availability:''' Extinct. Only appeared in General Cinema theaters back in the mid '90s. | '''Availability:''' Extinct. Only appeared in General Cinema theaters back in the mid '90s. | ||
===5th Open (1996-2002)=== | ===5th Open (1996-2002)=== | ||
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'''Variant:''' Coming Attractions: We see Popcorn Bob (the former mascot of General Cinema), standing outside of a General Cinema at night. He looks at his hand clock, and looks around. After he puts his clock away, his girlfriend, Pepsi Sue, walks up next to him. The two walk into the General Cinema, which has "Now Showing! The Candy Band" on the movie sign. The camera zooms in on the General Cinema logo on top of the building. The General Cinema text fade in beneath the logo, while the building fades out, leaving the logo on a starry background. The logo fads out via a glitter effect, and a group of stars come together to form the text "Coming Attractions". | '''Variant:''' Coming Attractions: We see Popcorn Bob (the former mascot of General Cinema), standing outside of a General Cinema at night. He looks at his hand clock, and looks around. After he puts his clock away, his girlfriend, Pepsi Sue, walks up next to him. The two walk into the General Cinema, which has "Now Showing! The Candy Band" on the movie sign. The camera zooms in on the General Cinema logo on top of the building. The General Cinema text fade in beneath the logo, while the building fades out, leaving the logo on a starry background. The logo fads out via a glitter effect, and a group of stars come together to form the text "Coming Attractions". | ||
'''Technique:''' | '''Technique:''' CGI from Industrial Light and Magic, in what would become their last collaboration with the company. | ||
'''Music/Sounds:''' An orchestral piece as we take flight, a whoosh as the smoky circle forms, three timpani and bass drum hits when the words "Feature Presentation" appear, and a low string/bass clarinet crescendo before the logo fades out. | '''Music/Sounds:''' An orchestral piece as we take flight, a whoosh as the smoky circle forms, three timpani and bass drum hits when the words "Feature Presentation" appear, and a low string/bass clarinet crescendo before the logo fades out. | ||
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'''Availability:''' Extinct, seeing that it was only used in theaters. This opening was used alongside the "Candy Band" trailers that advertised General Cinema's concession stands. | '''Availability:''' Extinct, seeing that it was only used in theaters. This opening was used alongside the "Candy Band" trailers that advertised General Cinema's concession stands. | ||
===6th Open (2001-2002)=== | ===6th Open (2001-2002)=== | ||
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'''Availability:''' Extinct. This was the final opening General Cinema used before AMC Theaters bought the chain after its crippling bankruptcy in 2000. It was also seen on Cinema Concepts' Trailer Park website page until the page shut down. Used in tandem with the previous open around this time since most locations still used Pepsi products instead of Coke products at the time. | '''Availability:''' Extinct. This was the final opening General Cinema used before AMC Theaters bought the chain after its crippling bankruptcy in 2000. It was also seen on Cinema Concepts' Trailer Park website page until the page shut down. Used in tandem with the previous open around this time since most locations still used Pepsi products instead of Coke products at the time. | ||
'''Legacy:''' | '''Legacy:''' Due to its short lifespan, it ended up becoming obscure until uploaded on YouTube in 2015. | ||
[[Category:American cinema logos]] | [[Category:American cinema logos]] | ||