General Cinema Corporation: Difference between revisions

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General Cinema Corporation (view source)

Revision as of 22:27, 24 May 2024

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File:General Cinema Corporation (1964 -1980).jpeg
File:General Cinema Corporation (1964 -1980).jpeg
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{{YouTube|id=m6uHhUKURYE|id2=mzCAJt7HsqQ|id3=1qTGJUZ2E0o|id4=YauWl2wk1NM|id5=daKU7mqnrKo}}
{{YouTube|id=m6uHhUKURYE|id2=yhzJUzanaj8|id3=mzCAJt7HsqQ|id4=1qTGJUZ2E0o|id5=vnMLSpVbvIs|id6=daKU7mqnrKo}}


'''Visuals:''' On a black background, there is a light blue GCC logo: an abstract projector made out of the letter G, and two C's representing film reels above and below the G to the slightly aligned to the right. A jazzy drumbeat begins and the film reels (the C's) begin to rotate, as the projector begins to spool out a line of dots. A harpsichord riff briefly cuts in, and the word "GENERAL" comes out of the projector, followed by more dots. The musical trade-off repeats two more times, with the words "CINEMA" and "CORPORATION" spooling out of the projector with green dots in between. Then, after "CORPORATION," the brushes finally take it home, allowing the projector enough time to spool out an entire line of pink dots as either "COMING ATTRACTIONS" or "FEATURE PRESENTATION" appear with the final hit of the drum (The C's also stop when this happens).
'''Visuals:''' On a black background, there is a light blue GCC logo: an abstract projector made out of the letter G, and two C's representing film reels above and below the G to the slightly aligned to the right. A jazzy drumbeat begins and the film reels (the C's) begin to rotate, as the projector begins to spool out a line of dots. A harpsichord riff briefly cuts in, and the word "GENERAL" comes out of the projector, followed by more dots. The musical trade-off repeats two more times, with the words "CINEMA" and "CORPORATION" spooling out of the projector with green dots in between. Then, after "CORPORATION," the brushes finally take it home, allowing the projector enough time to spool out an entire line of pink dots, then "COMING ATTRACTIONS" or "FEATURE PRESENTATION" appear with the final hit of the drum as the C's stop.


'''Variants:'''  
'''Variants:'''  
* '''1970s-1977:''' The graphics appear on a plain purple background, and the GCC logo is gray.
* '''1970s-1977:''' The graphics appear on a plain purple background, and the GCC logo is gray.
* '''1977-1984:''' The graphics appear on a kaleidoscopic red or purple background (similar to the ''Family Affair'' intro).
* '''1977-1984:''' The graphics are superimposed over a kaleidoscopic red or purple background (similar to the ''Family Affair'' intro).
* '''Policy Trailer (1978-1986):''' The sequence opens with a camera shutter motion jumping in and back out as a series of white lights write out the text "FOR THE '''{{color|red|COMFORT}}''' AND '''{{color|red|CONVIENENCE}} OF OUR PATRONS'''" from top to bottom. A second shutter reveals a "No Smoking" sign, which shines before the words "SMOKING IS PROHIBITED" (in white) flash into place followed by a light wiping in the smaller text "'''{{color|red|IN THIS AUDITORIUM}}'''" and a byline appears underneath. The words "{{color|turquoise|Your Cooperation is sincerely appreciated}}" fades in underneath the line. Several more shutter flashes bring forth the rest of the policy guidelines as follows:  
* '''Policy Trailer (1978-1986):''' The sequence opens with a camera shutter motion jumping in and back out as a series of white lights write out the text "FOR THE '''{{color|red|COMFORT}}''' AND '''{{color|red|CONVIENENCE}} OF OUR PATRONS'''" from top to bottom. A second shutter reveals a "No Smoking" sign, which shines before the words "SMOKING IS PROHIBITED" (in white) flash into place followed by a light wiping in the smaller text "'''{{color|red|IN THIS AUDITORIUM}}'''" and a byline appears underneath. The words "{{color|turquoise|Your Cooperation is sincerely appreciated}}" fades in underneath the line. Several more shutter flashes bring forth the rest of the policy guidelines as follows:  
** Two spotlights slide across the top of the screen and around to draw a white border. Inside the words "'''{{color|red|THANKS}} FOR {{color|red|NOT SMOKING}}'''" and the American Lung Association logo fade in, then the ALA wordmark flashes in at the bottom. The logo shines once.
** Two spotlights slide across the top of the screen and around to draw a white border. Inside the words "'''{{color|red|THANKS}} FOR {{color|red|NOT SMOKING}}'''" and the American Lung Association logo fade in, then the ALA wordmark flashes in at the bottom. The logo shines once.
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** The screen fades to live action footage of a patron disposing of their trash (popcorn bucket, candy box, and soda cup). After another shutter flash is a trash receptacle (with green oval border) with the "Pitch In" logo on the left and the text "For your convivence, {{color|gold|TRASH CANS}} are located at the {{color|gold|EXITS.}}" (with green lines above and below the text) on the right. A final shutter changes the trash can into "{{color|gold|Thank You!}}" as more light shine around the words on the right. Finally, "Thank You" shines and zooms towards the screen before fading out.   
** The screen fades to live action footage of a patron disposing of their trash (popcorn bucket, candy box, and soda cup). After another shutter flash is a trash receptacle (with green oval border) with the "Pitch In" logo on the left and the text "For your convivence, {{color|gold|TRASH CANS}} are located at the {{color|gold|EXITS.}}" (with green lines above and below the text) on the right. A final shutter changes the trash can into "{{color|gold|Thank You!}}" as more light shine around the words on the right. Finally, "Thank You" shines and zooms towards the screen before fading out.   


'''Technique:''' Cel animation, along with kaleidoscope in the 1977 version. The original and 1970s versions were produced by Selame Associates of Newton Lower Falls, Massachusetts, while the 1977 bumpers were produced by Pike Productions of Newport, Rhode Island. The cel animation was produced by Cinema Concepts.  
'''Technique:''' Cel animation, along with live-action kaleidoscope effects in the 1977 bumpers. The original and early 1970s bumpers were produced by Selame Associates of Newton Lower Falls, Massachusetts, while the 1977 bumpers were produced by Pike Productions of Newport, Rhode Island. The 1978 policy trailer was produced by Cinema Concepts.  


'''Audio:''' A snazzy jazz beat established on a snare drum with brushes, occasionally interrupted on the offbeat by a catchy harpsichord riff. The drums give the feel of the sound a projector makes. A few double bass notes are also heard on the third harpsichord riff.
'''Audio:''' A snazzy jazz beat established on a snare drum with brushes, occasionally interrupted on the offbeat by a catchy harpsichord riff. The drums give the feel of the sound a projector makes. A few double bass notes are also heard on the third harpsichord riff.
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{{YouTube|id=6k130KRHPFY|id2=QQItjyzva1k|id3=DScAK5npy_g|id4=X_TZdo-bJR4}}
{{YouTube|id=6k130KRHPFY|id2=QQItjyzva1k|id3=DScAK5npy_g|id4=X_TZdo-bJR4}}


'''Visuals:''' On a background of blue spotlights, there is the GCC Projector logo from the 1st open at the left of the screen. A star traces the logo ending with a star that flashes on the projector-end of the "G". The C's begin to rotate as the G puts out a line with lens flares that travel to the right, culminating in a bright flash of light which brings forth “GENERAL CINEMA THEATRES”. A byline then fades in at the bottom of the screen (centered under the name): “A SUBSIDIARY OF GENERAL CINEMA CORPORATION”. The company name and byline fade out as a star sparkles on the projector and another line and lens flares is projected which flashes into “FEATURE PRESENTATION”. A star appears on the projector for the last time before the C's stop and a lens flare travels across “FEATURE PRESENTATION”.
'''Visuals:''' On a background of blue spotlights, there is the GCC projector logo from the 1st open at the left of the screen. A star traces the logo ending with a star that flashes on the projector-end of the "G". The C's begin to rotate as the G puts out a line with lens flares that travel to the right, culminating in a bright flash of light which brings forth “GENERAL CINEMA THEATRES”. A byline then fades in at the bottom of the screen (centered under the name): “A SUBSIDIARY OF GENERAL CINEMA CORPORATION”. The company name and byline fade out as a star sparkles on the projector and another line and lens flares is projected which flashes into “FEATURE PRESENTATION”. A star appears on the projector for the last time before the C's stop and a lens flare travels across “FEATURE PRESENTATION”.


'''Variants:'''  
'''Variants:'''  
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'''Trivia:'''
'''Trivia:'''
* General Cinema made a contest around the time the Space Candy trailer was brand-new, called the "[https://www.youtube.com/watch?v=XsZTLJeozoU Count the Candy]" contest. As the name suggests, moviegoers had to count how many candies appear in the trailer to possibly win a season pass or a trip to Los Angeles.
* General Cinema made a contest around the time the Space Candy trailer was brand-new, called the "[https://www.youtube.com/watch?v=XsZTLJeozoU Count the Candy]" contest. As the name suggests, moviegoers had to count how many candies appear in the trailer to possibly win a season pass or a trip to Los Angeles.
* General Cinema estimated this opening was ran nearly 700 million times before it was retired.
* General Cinema estimated this opening was ran nearly 700 million times by the time it was retired.


'''Technique:''' Stop-motion animation in the first segment, and CGI with the clouds in live-action for the second segment, both produced by Industrial Light & Magic. The live-action daytime sky was shot from Hawaii and took the film crew six days just to get right.
'''Technique:''' Stop-motion animation in the first segment, and CGI superimposed over live-action clouds for the second segment, both produced by Industrial Light & Magic. The live-action daytime sky was shot from Hawaii and took the film crew six days just to get right.


'''Audio:''' In the second segment, a short ethereal synth tune that culminates into a 6-note fanfare with timpani drums and a choir, which softens when "Feature Presentation" appears/fades out with the logo.
'''Audio:''' The first segment contains a whimsical fanfare that builds to a slow, dramatic finish. In the second segment, a short ethereal synth tune that culminates into a 6-note fanfare with timpani drums and a choir, which softens when "Feature Presentation" appears/fades out with the logo.


'''Audio Variants:''' For the "Coming Attractions" variant, it starts out with the drumbeat from the first logo; a low synth chord then starts up, followed by an orchestra hit with warbling synth notes and a bass chord. When the GCC circle lights up, a shorter version of the main logo's 6-note fanfare plays, along with a timpani drumroll. The last note ends with an ascending synth sound as the words tilt, and another orchestra hit as they fly away. For the "Also Showing" variant, it has a similar drumroll and hit to the end of the "Coming Attractions" variant, but in a different pitch.
'''Audio Variants:''' For the "Coming Attractions" variant, it starts out with the drumbeat from the first logo; a low synth chord then starts up, followed by an orchestra hit with warbling synth notes and a bass chord. When the GCC circle lights up, a shorter version of the main logo's 6-note fanfare plays, along with a timpani drumroll. The last note ends with an ascending synth sound as the words tilt, and another orchestra hit as they fly away. For the "Also Showing" variant, it has a similar drumroll and hit to the end of the "Coming Attractions" variant, but in a different pitch.
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{{YouTube|id=kbMBR2zbExA|id2=VDCaA2T6xyU|id3=DU3t1aD35U8|id4=YZtVmVNK8x8}}
{{YouTube|id=kbMBR2zbExA|id2=VDCaA2T6xyU|id3=DU3t1aD35U8|id4=YZtVmVNK8x8}}


'''Visuals:''' It is a two-part opening:
'''Visuals:'''
*For the first part, a CGI-animated short film consisting of various anthropomorphic movie concessions attending a GCC theater-turned jazz club, with the first version of the now-famous "Candy Band" as the performers. Notably included is the first appearance of soon-to-be GCC mascot Popcorn Bob on double bass.  
*The first part is a CGI-animated short film consisting of various anthropomorphic movie concessions attending a GCC theater-turned jazz club, with the first version of the now-famous "Candy Band" as the performers. Notably included is the first appearance of soon-to-be GCC mascot Popcorn Bob on double bass.  
*For the second part, the screen zooms out from the ground as streaks of light fly by. We then see a horizon at night, and the light rays are streaking towards a “sun” that rises and splits into three spotlights. The spotlights project the letters “GCC” into the sky, then onto a moon which comes from the top-left. The moon turns into the GCC logo, which slowly rotates to the right, and “General Cinema” appears at the bottom in the same font as the previous logo, followed by “Feature Presentation.”
*In the second part, the screen zooms out from the ground as streaks of light fly by. We then see a horizon at night, and the light rays are streaking towards a “sun” that rises and splits into three spotlights. The spotlights project the letters “GCC” into the sky, then onto a moon which comes from the top-left. The moon turns into the GCC logo, which slowly rotates to the right, and “General Cinema” appears at the bottom in the same font as the previous logo, followed by “Feature Presentation.”


'''Trivia:''' Popcorn Bob and the rest of the General Cinema mascots were designed by Lucasfilm.
'''Trivia:''' Popcorn Bob and the rest of the General Cinema mascots were designed by Lucasfilm.
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'''Variants:'''  
'''Variants:'''  
* An alternate variant had Bob emerging from a rectangular frame made out of the concessions near the end.
* An alternate variant had Bob emerging from a different rectangular frame made out of concessions near the end.
* Coming Attractions: A grey GCC logo with text shines in at a diagonal angle. As it begins to shine out, Popcorn Bob appears to fill the screen. He places his hand to his ear (leaning towards the right side of the screen) then makes a "Shhhh!" motion from left to right, then points at the center of the screen and gives a smile of approval. He then looks upward and reaches for the clapperboard dog, successfully catching it. The Clapperboard dog flips around to reveal the text "Coming Attractions". Popcorn Bob turns back toward the audience as the clapperboard dog closes and reopens its top, then both duck off the screen.  
* Coming Attractions: A grey GCC logo with text shines in at a diagonal angle. As it begins to shine out, Popcorn Bob appears to fill the screen. He places his hand to his ear (leaning towards the right side of the screen) then makes a "Shhhh!" motion from left to right, then points at the center of the screen and gives a smile of approval. He then looks upward and reaches for the clapperboard dog, successfully catching it. The Clapperboard dog flips around to reveal the text "Coming Attractions". Popcorn Bob turns back toward the audience as the clapperboard dog closes and reopens its top, then both duck off the screen.  


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