Val Morgan: Difference between revisions

Background: Val Morgan is a cinema advertising network which operates in Australia and is owned by Hoyts. It has a virtual monopoly of the cinema advertising market, holding the advertising rights to every major cinema chain (Village, Event, Greater Union, Hoyts, Reading, Palace, etc.) and the majority of Australia's independent cinemas.

Nickames: "The Laser"

Logo: On a black background we see a metallic rectangle with blue and brown reflective colours moving slowly towards us. When it stops a laser beam shoots across the top left of the screen. The box then sparkles and shines. The two more laser beams (one coming from left to right and the other vise versa) shoot the box the create the words "VAL MORGAN" on the top and "CINEMA ADVERTISING" on the bottom. The logo then constantly shines as another laser beam shoots across the top left.

Nicknames: "Always there", "Val Morgan VM" "The Planet"

Logo: On a blue background we zoom back to see silver letters floating around. Four blue square then come from all areas of the screen to form a blue rectangle. The letters fade away as a white light appears and lights up the logo revealing "valmorgan" at the bottom of the rectangle. The words "cinema network" appear below on the left and right respectively, and move towards the logo until it lines up. Underneath all that "pre-show program" fades in.

FX/SFX: Another twenty-two second logo with lots of action, mainly the circular objects and the eye/mouth.

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Music/Sounds: A very choir heavy tune, with a subwoofer drop when "DEEPER ENGAGEMENT" appears, as well as the sound of exhaling when the mouth opens, ending in a Minor-note choir.

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Availability: Seen before every film in almost every Australian cinema.

Editor's Note: None

Nicknames: "The Bubbles and Balls" "Making Messages Memorable"