Val Morgan: Difference between revisions

===Background===

=== 2nd Logo (1994) ===

'''Logo:''' We see a gold filmstrip character (resembling the AMC mascot) walking around a spinning film canister that has the words "1894-1994" written on the side. The filmstrip then dissolves into glitter and flies around and forms the Val Morgan logo with the words "CINEMA ADVERTISING" underneath. A spotlight with a red hue shines on the logo

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===3rd Logo (late 90s-mid 2000s)===

'''Logo:''' We pan through a landscape filled with yellow bar lights and film canisters forming a purple road. Above we see golden filmstrip (looking a lot like the AMC mascot) riding a film canister. The camera cuts to close shot of a Saturn-like planet, however the planet is made up of the gold central light, dark lilac filmstrips and popcorn rings. The filmstrip surfs on the popcorn, knocking them out of orbit. About half-way round the filmstrip stops and notices the filmstrip planet (which actually has a giant face) staring at it. The filmstrip then continues surfing around the planet. When it finishes it's rotation the face moves to the right and a purple film strip with the words "VAL MORGAN" along with the company logo, consisting of three isosceles triangles (two rightside-up and one upside-down) to make "VM", to the left of it, wipes in.

'''FX/SFX:''' Everything in the logo all done in wonderful CGI.

===4th Logo (mid 2000s-2012)===

===5th Logo (2012-2014)===

'''FX/SFX:''' A lot of action for a twenty-two second logo. The main aspect of this logo are the neon light effects and the space-age feel in the logo. Possibly had 3D cinema showings in mind.

===6th Logo (2014-2019)===

'''Nicknames:''' "The Eye" "The Human Elements of Cinema"

'''Logo:''' On a black.background, we see a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words "DEEPER ENGAGEMENT", as the eye fades out. Then, we see more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words"HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and we zoom through the pupil, revealing the words"CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown.

'''FX/SFX:''' Another twenty-two second logo with lots of action, mainly the circular objects and the eye/mouth.

<gallery mode="packed" heights="200">

File:Val Morgan (2019-).png

'''Logo:''' A Water drop of some sort, drops onto a black surface, as it hits the surface it explodes into many water drop like objects, we cut to a close up of the objects, we see it with many neon lines resembling possibly a flower, as gold tower like objects rise up in the right of the frame, we cut to a birds eye view of the tower like objects which now look more like cogs, nuts and bolts, fall into what is now a screen in a cinema, some of these objects in the middle of the frame form an O as the camera pans around what is undoubtedly a cinema screen, the O turns into blue bubble like balls and the screen resembles an eye, The bubbles and balls quickly zoom at us and we cut to a close up of the bubbles and towers zooming towards the audience, the towers transform into bubbles and balls quickly, we cut to a view of the cinema screen obstructed by two seats in a cinema, as the bubbles and balls are rising up to the ceiling of the cinema, we then cut to a perfect view of the screen as the bubbles and balls move away from the screen which has a ripple effect on it, the words valmorgan in lowercase are formed on the screen by blue spark trails, the words "Making Messages Memorable since 1894" fade in, The camera zooms out behind a seat as the bubbles and balls float to the ceiling, we fade to black with only the white text "valmorgan" with "Making Messages Memorable since 1894" remains in white, we cut to black.

'''Music/Sounds:''' we start with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note.

'''Editors Note:''' None

[[Category:Cinema Logos]] [[Category:Australian Logos]] [[Category:Australian Cinema Logos]]