Val Morgan: Difference between revisions

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Val Morgan is a cinema advertising network which operates in Australia and is owned by Hoyts. It has a virtual monopoly of the cinema advertising market, holding the advertising rights to every major cinema chain (Village, Event, Greater Union, Hoyts, Reading, Palace, etc.) and the majority of Australia's independent cinemas.

 

 

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'''Nickames:''' "The Laser"

 

=== 2nd Logo (1994) ===

</gallery>'''Nickname:''' "The Val Morgan Shadow"

'''Logo:''' We see a gold filmstrip character (resembling the AMC mascot) walking around a spinning film canister that has the words "1894-1994" written on the side. The filmstrip then dissolves into glitter and flies around and forms the Val Morgan logo with the words "CINEMA ADVERTISING" underneath. A spotlight with a red hue shines on the logo

'''FX/SFX:''' 3D CGI throughout the entire logo

'''Editors Note:''' This is also a possibility that this logo continued past 1994 and that this logo debuted as a 100th anniversary logo.

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* In the year 1999 and 2000 the Sydney 2000 Olympic partner logo was added to recognise their involvement in the upcoming Sydney Olympics.

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</gallery>'''Nicknames:''' "The Neon Lines"

 

'''Nicknames:''' "The Eye" "The Human Elements of Cinema"

'''Editor's Note:''' None

 

 

 

===7th Logo (2019-Present)===

</gallery>'''Nicknames:''' "The Bubbles and Balls" "Making Messages Memorable"

'''Logo:''' A Water drop of some sort, drops onto a black surface, as it hits the surface it explodes into many water drop like objects, we cut to a close up of the objects, we see it with many neon lines resembling possibly a flower, as gold tower like objects rise up in the right of the frame, we cut to a birds eye view of the tower like objects which now look more like cogs, nuts and bolts, fall into what is now a screen in a cinema, some of these objects in the middle of the frame form an O as the camera pans around what is undoubtedly a cinema screen, the O turns into blue bubble like balls and the screen resembles an eye, The bubbles and balls quickly zoom at us and we cut to a close up of the bubbles and towers zooming towards the audience, the towers transform into bubbles and balls quickly, we cut to a view of the cinema screen obstructed by two seats in a cinema, as the bubbles and balls are rising up to the ceiling of the cinema, we then cut to a perfect view of the screen as the bubbles and balls move away from the screen which has a ripple effect on it, the words valmorgan in lowercase are formed on the screen by blue spark trails, the words "Making Messages Memorable since 1894" fade in, The camera zooms out behind a seat as the bubbles and balls float to the ceiling, we fade to black with only the white text "valmorgan" with "Making Messages Memorable since 1894" remains in white, we cut to black.

'''FX/SFX:''' a nineteen second logo with lots happening, starts out simple and then quickly becomes something amazing, all done in amazing CGI, most impressively the neon trails, bubbles, balls and golden towers, really, really good CGI.

'''Music/Sounds:''' we start with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note.

'''Availability:''' Currently seen in every cinema that Val Morgan advertises on in Australia, New Zealand and the United Arab Emirates, can be seen on the advertising boards in a cinema foyer, is not seen in some regional Australian independent cinemas.  

'''Editors Note:''' None

[[Category:Cinema logos]] [[Category:Australian logos]] [[Category:Australian cinema logos]]