Val Morgan: Difference between revisions
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m (Text replacement - "Cinema logos" to "Cinema trailers") |
imported>Shakla (pov) |
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'''Availability:''' Extinct. | '''Availability:''' Extinct. | ||
===2nd Logo (1994)=== | ===2nd Logo (1994)=== | ||
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* In the year 1999 and 2000, the Sydney 2000 Olympic partner logo was added to recognise their involvement in the upcoming Sydney Olympics. | * In the year 1999 and 2000, the Sydney 2000 Olympic partner logo was added to recognise their involvement in the upcoming Sydney Olympics. | ||
'''FX/SFX:''' Everything in the logo all done in | '''FX/SFX:''' Everything in the logo all done in CGI. | ||
'''Music/Sounds:''' A upbeat pop tune coupled by the filmstrip yelling "Wahoo!" at the start. When the logo name is revealed a female voice says "Always there". | '''Music/Sounds:''' A upbeat pop tune coupled by the filmstrip yelling "Wahoo!" at the start. When the logo name is revealed a female voice says "Always there". | ||
'''Availability:''' Extinct. | '''Availability:''' Extinct. | ||
===4th Logo (Mid 2000s-2012)=== | ===4th Logo (Mid 2000s-2012)=== | ||
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'''Availability:''' Extinct. | '''Availability:''' Extinct. | ||
===5th Logo (2012-2014)=== | ===5th Logo (2012-2014)=== | ||
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'''Availability:''' Extinct. Was seen before every film in almost every Australian cinema. | '''Availability:''' Extinct. Was seen before every film in almost every Australian cinema. | ||
===6th Logo (2014-2019)=== | ===6th Logo (2014-2019)=== | ||
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'''Nicknames:''' "The Eye", "The Human Elements of Cinema" | '''Nicknames:''' "The Eye", "The Human Elements of Cinema" | ||
'''Logo:''' On a black | '''Logo:''' On a black background, we see a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words "DEEPER ENGAGEMENT", as the eye fades out. Then, we see more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words"HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and we zoom through the pupil, revealing the words"CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown. | ||
'''Variant:''' A Motivate Val Morgan variant exists. | '''Variant:''' A Motivate Val Morgan variant exists. | ||
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'''FX/SFX:''' Another twenty-two second logo with lots of action, mainly the circular objects and the eye/mouth. | '''FX/SFX:''' Another twenty-two second logo with lots of action, mainly the circular objects and the eye/mouth. | ||
'''Music/Sounds:''' A | '''Music/Sounds:''' A choir heavy tune, with a subwoofer drop when "DEEPER ENGAGEMENT" appears, as well as the sound of exhaling when the mouth opens, ending in a Minor-note choir. | ||
'''Availability:''' Seen before every film in almost every Australian cinema. | '''Availability:''' Seen before every film in almost every Australian cinema. | ||
===7th Logo (2019-)=== | ===7th Logo (2019-)=== | ||
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'''Logo:''' A water drop of some sort, drops onto a black surface, as it hits the surface it explodes into many water drop like objects, we cut to a close up of the objects, we see it with many neon lines resembling possibly a flower, as gold tower like objects rise up in the right of the frame, we cut to a birds eye view of the tower like objects which now look more like cogs, nuts and bolts, fall into what is now a screen in a cinema, some of these objects in the middle of the frame form an O as the camera pans around what is undoubtedly a cinema screen, the O turns into blue bubble like balls and the screen resembles an eye, The bubbles and balls quickly zoom at us and we cut to a close up of the bubbles and towers zooming towards the audience, the towers transform into bubbles and balls quickly, we cut to a view of the cinema screen obstructed by two seats in a cinema, as the bubbles and balls are rising up to the ceiling of the cinema, we then cut to a perfect view of the screen as the bubbles and balls move away from the screen which has a ripple effect on it, the words valmorgan in lowercase are formed on the screen by blue spark trails, the words "Making Messages Memorable since 1894" fade in, The camera zooms out behind a seat as the bubbles and balls float to the ceiling, we fade to black with only the white text "valmorgan" with "Making Messages Memorable since 1894" remains in white, cuts to black. | '''Logo:''' A water drop of some sort, drops onto a black surface, as it hits the surface it explodes into many water drop like objects, we cut to a close up of the objects, we see it with many neon lines resembling possibly a flower, as gold tower like objects rise up in the right of the frame, we cut to a birds eye view of the tower like objects which now look more like cogs, nuts and bolts, fall into what is now a screen in a cinema, some of these objects in the middle of the frame form an O as the camera pans around what is undoubtedly a cinema screen, the O turns into blue bubble like balls and the screen resembles an eye, The bubbles and balls quickly zoom at us and we cut to a close up of the bubbles and towers zooming towards the audience, the towers transform into bubbles and balls quickly, we cut to a view of the cinema screen obstructed by two seats in a cinema, as the bubbles and balls are rising up to the ceiling of the cinema, we then cut to a perfect view of the screen as the bubbles and balls move away from the screen which has a ripple effect on it, the words valmorgan in lowercase are formed on the screen by blue spark trails, the words "Making Messages Memorable since 1894" fade in, The camera zooms out behind a seat as the bubbles and balls float to the ceiling, we fade to black with only the white text "valmorgan" with "Making Messages Memorable since 1894" remains in white, cuts to black. | ||
'''FX/SFX:''' A nineteen second logo with lot's happening, starts out simple and then quickly becomes something amazing, all done in | '''FX/SFX:''' A nineteen second logo with lot's happening, starts out simple and then quickly becomes something amazing, all done in CGI. | ||
'''Music/Sounds:''' We start with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note. | '''Music/Sounds:''' We start with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note. | ||
'''Availability:''' Currently seen in every cinema that Val Morgan advertises in Australia, New Zealand and the United Arab Emirates. Can be also seen on the advertising boards in a cinema foyer, however; it is not seen in some regional Australian independent cinemas. | '''Availability:''' Currently seen in every cinema that Val Morgan advertises in Australia, New Zealand and the United Arab Emirates. Can be also seen on the advertising boards in a cinema foyer, however; it is not seen in some regional Australian independent cinemas. | ||
[[Category:Cinema trailers]] | [[Category:Cinema trailers]] | ||