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edits
imported>Camenati m (Text replacement - "Music/Sounds" to "Audio") |
m (Text replacement - "Logo:" to "Visuals:") |
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<gallery mode="packed" heights="200"> | <gallery mode="packed" heights="200"> | ||
File:Val Morgan (Early-Mid 1970s).png | File:Val Morgan (Early-Mid 1970s).png | ||
</gallery>''' | </gallery>'''Visuals:''' Over a black background, a series of purple and orange lines swirl around abstractly for a few seconds. Eventually, large white text reading "RELEASED BY VAL MORGAN AUSTRALIA" in a yellow 70s font spins in from the centre of the swirling lines and stops in the middle of the screen. | ||
'''Technique:''' 70s Scanimation. The footage appears to be somehow interlaced and put on film at the same time. | '''Technique:''' 70s Scanimation. The footage appears to be somehow interlaced and put on film at the same time. | ||
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{{YouTube|id=Hx6PtZ4MuCU}} | {{YouTube|id=Hx6PtZ4MuCU}} | ||
''' | '''Visuals:''' On a black background we see a metallic rectangle with blue and brown reflective colours moving slowly towards us. When it stops a laser beam shoots across the top left of the screen. The box then sparkles and shines. The two more laser beams (one coming from left to right and the other vise versa) shoot the box the create the words "'''VAL MORGAN'''" on the top and "CINEMA ADVERTISING" on the bottom. The logo then constantly shines as another laser beam shoots across the top left. | ||
'''Technique:''' 2D Animation. | '''Technique:''' 2D Animation. | ||
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</gallery> | </gallery> | ||
''' | '''Visuals:''' We see a gold filmstrip character (resembling the AMC mascot) walking around a spinning film canister that has the words "1894-1994" written on the side. The filmstrip then dissolves into glitter and flies around and forms the Val Morgan logo with the words "CINEMA ADVERTISING" underneath. A spotlight with a red hue shines on the logo. | ||
'''Technique:''' CGI Animation. | '''Technique:''' CGI Animation. | ||
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{{YouTube|id=HgPeACcW4kQ|id2=87XjXQ50xvE}} | {{YouTube|id=HgPeACcW4kQ|id2=87XjXQ50xvE}} | ||
''' | '''Visuals:''' We pan through a landscape filled with yellow bar lights and film canisters forming a purple road. Above we see golden filmstrip (looking a lot like the AMC mascot) riding a film canister. The camera cuts to close shot of a Saturn-like planet, however the planet is made up of the gold central light, dark lilac filmstrips and popcorn rings. The filmstrip surfs on the popcorn, knocking them out of orbit. About half-way round the filmstrip stops and notices the filmstrip planet (which actually has a giant face) staring at it. The filmstrip then continues surfing around the planet. When it finishes it's rotation the face moves to the right and a purple film strip with the words "VAL MORGAN" along with the company logo, consisting of three isosceles triangles (two rightside-up and one upside-down) to make "VM", to the left of it, wipes in. | ||
'''Variants:''' | '''Variants:''' | ||
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{{YouTube|id=v1ISMfTRbXA|id2=https://youtu.be/PSEAH4adbZk}} | {{YouTube|id=v1ISMfTRbXA|id2=https://youtu.be/PSEAH4adbZk}} | ||
''' | '''Visuals:''' On a blue background we zoom back to see silver letters floating around. Four blue square then come from all areas of the screen to form a blue rectangle. The letters fade away as a white light appears and lights up the logo revealing "valmorgan" at the bottom of the rectangle. The words "cinema network" appear below on the left and right respectively, and move towards the logo until it lines up. Underneath all that "pre-show program" fades in. | ||
'''Technique:''' CGI. | '''Technique:''' CGI. | ||
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</gallery> | </gallery> | ||
''' | '''Visuals:''' On a dark blue gradient background, we see a small neon lines fly towards the left of screen and expand to an array of thin neon lines in a parabola-like formation, thinning out towards the right of the screen. The camera shot then rotates left and to another angle, to show the neon lines are actually form an sort of hourglass figure and another set of neon lines that are closest to the viewer. Above this last set of neon lines explain are the words "DEEP ENGAGEMENT", as the camera zooms back and left. A blurring effect happens and we see another shot of the neon hourglass structure as "PROVEN EFFECTIVENESS" appear as the camera follows a set of outwardly rotating neon lines that start to fizzle out. The camera then moves quickly and blurs slightly to the other side of the hourglass structure, where the words "CINEMA ADVERTISING DELIVERS RESULTS" as the hourglass forms back into the parabola-like shape at the start of the animation. The neon lines then close on each other, as, from the left of screen, a lens flare and fine dust form the ValMorgan logo, with the blue square (sans company name) and the words "valmorgan pre-show" while the URL www.valmorgan.com.au form in a spaced out, narrow font. | ||
'''Variant:''' A Motivate Val Morgan variant exists. | '''Variant:''' A Motivate Val Morgan variant exists. | ||
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{{YouTube|id=https://youtu.be/FaE-dk7FsCw}} | {{YouTube|id=https://youtu.be/FaE-dk7FsCw}} | ||
''' | '''Visuals:''' On a black background, we see a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words "DEEPER ENGAGEMENT", as the eye fades out. Then, we see more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words "HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and we zoom through the pupil, revealing the words "CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown. | ||
'''Variant:''' A Motivate Val Morgan variant exists. | '''Variant:''' A Motivate Val Morgan variant exists. | ||
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{{YouTube|id=https://youtu.be/kH3p2BqYC5Y}} | {{YouTube|id=https://youtu.be/kH3p2BqYC5Y}} | ||
''' | '''Visuals:''' A water drop of some sort, drops onto a black surface, as it hits the surface it explodes into many water drop like objects, we cut to a close up of the objects, we see it with many neon lines resembling possibly a flower, as gold tower like objects rise up in the right of the frame, we cut to a birds eye view of the tower like objects which now look more like cogs, nuts and bolts, fall into what is now a screen in a cinema, some of these objects in the middle of the frame form an O as the camera pans around what is undoubtedly a cinema screen, the O turns into blue bubble like balls and the screen resembles an eye, The bubbles and balls quickly zoom at us and we cut to a close up of the bubbles and towers zooming towards the audience, the towers transform into bubbles and balls quickly, we cut to a view of the cinema screen obstructed by two seats in a cinema, as the bubbles and balls are rising up to the ceiling of the cinema, we then cut to a perfect view of the screen as the bubbles and balls move away from the screen which has a ripple effect on it, the words valmorgan in lowercase are formed on the screen by blue spark trails, the words "Making Messages Memorable since 1894" fade in, The camera zooms out behind a seat as the bubbles and balls float to the ceiling, we fade to black with only the white text "valmorgan" with "Making Messages Memorable since 1894" remains in white, cuts to black. | ||
'''Technique:''' CGI Animation. | '''Technique:''' CGI Animation. |