Val Morgan: Difference between revisions
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'''Variants:''' | '''Variants:''' | ||
* | *In the Middle East theaters, there was a version which added "MOTIVATE" so that it read "MOTIVATE VAL MORGAN" | ||
* In the year 1999 and 2000, the Sydney 2000 Olympic partner logo was added to recognise their involvement in the upcoming Sydney Olympics. | * In the year 1999 and 2000, the Sydney 2000 Olympic partner logo was added to recognise their involvement in the upcoming Sydney Olympics. | ||
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'''Audio:''' A upbeat pop tune coupled by the filmstrip yelling "Wahoo!" at the start. When the logo name is revealed a female voice says "Always there". | '''Audio:''' A upbeat pop tune coupled by the filmstrip yelling "Wahoo!" at the start. When the logo name is revealed a female voice says "Always there". | ||
'''Availability:''' It was seen before every film in almost every Australian and the Middle East cinema. | |||
===5th Logo (Mid 2000s-2012)=== | ===5th Logo (Mid 2000s-2012)=== | ||
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'''Visuals:''' On a dark blue gradient background, there is a small neon lines fly towards the left of screen and expand to an array of thin neon lines in a parabola-like formation, thinning out towards the right of the screen. The camera shot then rotates left and to another angle, to show the neon lines are actually form an sort of hourglass figure and another set of neon lines that are closest to the viewer. Above this last set of neon lines explain are the words "DEEP ENGAGEMENT", as the camera zooms back and left. A blurring effect happens and another shot of the neon hourglass structure appears as "PROVEN EFFECTIVENESS" appear as the camera follows a set of outwardly rotating neon lines that start to fizzle out. The camera then moves quickly and blurs slightly to the other side of the hourglass structure, where the words "CINEMA ADVERTISING DELIVERS RESULTS" as the hourglass forms back into the parabola-like shape at the start of the animation. The neon lines then close on each other, as, from the left of screen, a lens flare and fine dust form the ValMorgan logo, with the blue square (sans company name) and the words "valmorgan pre-show" while the URL www.valmorgan.com.au form in a spaced out, narrow font. | '''Visuals:''' On a dark blue gradient background, there is a small neon lines fly towards the left of screen and expand to an array of thin neon lines in a parabola-like formation, thinning out towards the right of the screen. The camera shot then rotates left and to another angle, to show the neon lines are actually form an sort of hourglass figure and another set of neon lines that are closest to the viewer. Above this last set of neon lines explain are the words "DEEP ENGAGEMENT", as the camera zooms back and left. A blurring effect happens and another shot of the neon hourglass structure appears as "PROVEN EFFECTIVENESS" appear as the camera follows a set of outwardly rotating neon lines that start to fizzle out. The camera then moves quickly and blurs slightly to the other side of the hourglass structure, where the words "CINEMA ADVERTISING DELIVERS RESULTS" as the hourglass forms back into the parabola-like shape at the start of the animation. The neon lines then close on each other, as, from the left of screen, a lens flare and fine dust form the ValMorgan logo, with the blue square (sans company name) and the words "valmorgan pre-show" while the URL www.valmorgan.com.au form in a spaced out, narrow font. | ||
'''Variant:''' A Motivate Val Morgan variant exists. | '''Variant:''' A Motivate Val Morgan variant exists in the Middle East theaters. | ||
'''Technique:''' CGI animation. | '''Technique:''' CGI animation. | ||
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'''Audio:''' A very space-age soundtrack with calming string instruments, along with sci-fi sounding instruments which finish with a harmonious choir. | '''Audio:''' A very space-age soundtrack with calming string instruments, along with sci-fi sounding instruments which finish with a harmonious choir. | ||
'''Availability:''' It was seen before every film in almost every Australian cinema. | '''Availability:''' It was seen before every film in almost every Australian and the Middle East cinema. | ||
===7th Logo (2014-2019)=== | ===7th Logo (2014-2019)=== | ||
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'''Visuals:''' On a black background, there is a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words "DEEPER ENGAGEMENT", as the eye fades out. Then, there are more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words "HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and the screen zooms through the pupil, revealing the words "CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown. | '''Visuals:''' On a black background, there is a series of small, circular objects, all in varying shades of blue, move towards a bright light on the horizon. They flash and create a human eye. Some more of those objects come in from the left of the eye, head to the right and then sweep past the screen, creating the words "DEEPER ENGAGEMENT", as the eye fades out. Then, there are more of the objects, this time creating someone's mouth, which opens, as more objects sweep past from the left, creating the words "HIGHLY EFFECTIVE" as the mouth fades out again. More of the objects make the eye again, and the screen zooms through the pupil, revealing the words "CINEMA ADVERTISING DELIVERS RESULTS". Then, more objects sweep the text away, revealing the same logo as before, made of glass, slowly fading to 2D. The logo then cuts to the first ad to be shown. | ||
'''Variant:''' A Motivate Val Morgan variant exists. | '''Variant:''' A Motivate Val Morgan variant exists in the Middle East theaters. | ||
'''Technique:''' CGI with live action elements. | '''Technique:''' CGI with live action elements. | ||
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'''Audio:''' A choir heavy tune, with a subwoofer drop when "DEEPER ENGAGEMENT" appears, as well as the sound of exhaling when the mouth opens, ending in a minor-note choir. | '''Audio:''' A choir heavy tune, with a subwoofer drop when "DEEPER ENGAGEMENT" appears, as well as the sound of exhaling when the mouth opens, ending in a minor-note choir. | ||
'''Availability:''' Seen before every film in almost every Australian cinema. | '''Availability:''' Seen before every film in almost every Australian and the Middle East cinema. | ||
===8th Logo (2019-)=== | ===8th Logo (2019-)=== | ||
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'''Audio:''' The sequence starts with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note. | '''Audio:''' The sequence starts with a sound reminiscent of a soaring jet or welding iron, then a bass drop, a synth background drone, with many whooshes, then a slight mechanical grinding sound, then as the towers turn to bubbles lots of bubbling and metal tinging and chiming, a rising but peaceful synth track, pounding drums as the valmorgan logo appears, the synth track holds its final note. | ||
'''Availability:''' Seen in every cinema that Val Morgan advertises in Australia, New Zealand and the | '''Availability:''' Seen in every cinema that Val Morgan advertises in Australia, New Zealand and the Middle East. Can be also seen on the advertising boards in a cinema foyer, however; it is not seen in some regional Australian independent cinemas. | ||
[[Category:Cinema trailers]] | [[Category:Cinema trailers]] | ||