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{{PageCredits|description=Jason Jones and Eric S.|capture=Eric S., V of Doom, Shadeed A. Kelly, and TheEriccorpinc|edits=Shadeed A. Kelly, V of Doom, Michael Bass, and mr3urious|video=phasicblu, VintageTelevision, MachineryNoise, and weatherguru76}} | |||
=== Background === | |||
On March 1, 1976, [[Embassy Films Associates|Avco Embassy Pictures Corporation]] sold their broadcasting division to media company Multimedia, Inc., who renamed it to "Multimedia Entertainment" (initially as "Multimedia Program Productions, Inc."). From 1976-1984, the TV shows would use in-credit text to Multimedia Entertainment. Multimedia, Inc. was sold to Gannett in 1995 and Gannett, Inc. sold Multimedia Entertainment company in 1996 to Universal Studios. Multimedia Entertainment was folded into [[Universal Television|Universal Television Enterprises]] (now "NBCUniversal Television Distribution") in 1997. | |||
=== 1st Logo (1976-1984) === | |||
'''Logo:''' Superimposed in the credits of ''Donahue'', we see the following text: | |||
<center>DONAHUE®<br>distributed by<br>MULTIMEDIA<br>PROGRAM PRODUCTIONS, INC.<br>Cincinnati, Ohio</center> | |||
DONAHUE® | |||
distributed by | |||
MULTIMEDIA | |||
PROGRAM PRODUCTIONS, INC. | |||
Cincinnati, Ohio | |||
FX/SFX: None. | '''FX/SFX:''' None. | ||
Music/Sounds: The closing theme of Donahue. | '''Music/Sounds:''' The closing theme of ''Donahue''. | ||
Availability: Extinct. It was seen on Donahue episodes of the time. | '''Availability:''' Extinct. It was seen on ''Donahue'' episodes of the time. | ||
Editor's Note: None. | '''Editor's Note:''' None. | ||
=== 2nd Logo (1980-1983) === | |||
'''Nicknames:''' "Circle M", "Multimedia M", "Scanimate M" | |||
'''Logo:''' On a {{Font color|purple|purple}} background, we see some kind of shiny {{Font color|orange|orange}} spot. Over it, we see a {{Font color|salmon|salmon}} black-outlined emblem consisting of many triangular wedges that make up a circle, with the letter "{{Font color|salmon|'''m'''}}" on the center of the formation. The words "{{Font color|salmon|'''A MULTIMEDIA PROGRAM PRODUCTION PRESENTATION'''}}", also in a {{Font color|salmon|salmon}} font with a black outline, are under the logo. | |||
'''FX/SFX:''' None. | |||
'''Music/Sounds:''' None. | |||
'''Availability:''' Extinct. This was seen on ''Melinda's Blind'' and possibly other syndicated programs under the ''Young People's Specials'' banner. | |||
'''Editor's Note:''' This logo was made on a Scanimation computer, but it's nothing special beyond that. | |||
=== 3rd Logo (1983-1994) === | |||
{{YouTube|id=7mrZjuO90TQ}} | |||
'''Nicknames:''' "Circle M II", "Multimedia M II", "Metallic Circle M" | |||
'''Logo:''' On a {{Font color|mediumblue|blue}} background, we see the same emblem as the previous logo, but in {{Font color|silver|silver}} and with the text "{{Font color|blue|'''MULTIMEDIA''' Entertainment}}" instead of the letter "m", zooming out to the right center of the screen. The aforementioned "{{Font color|silver|'''m'''}}" replaces the company name, then about a dozen copies of "{{Font color|blue|'''MULTIMEDIA'''}}" emerge from the top and bottom beside the logo to make one whole version of the name. Then the words "{{Font color|blue|'''A Division Of'''}}" and "{{Font color|blue|'''INC.'''}}" appear above and below the company name to state, "{{Font color|blue|'''A Division Of MULTIMEDIA INC.'''}}". | |||
'''Variants:''' | |||
* There is a rare variant where the logo has a black background and the company name doesn't appear within the logo as it zooms out. This was also seen at the end of news broadcasts on Multimedia-owned WLWT5 (Cincinnati, OH) during the late 1980s. | |||
* Sometimes, a copyright stamp faded-in below the logo. | |||
* A short version exists that starts with the dozen copies of "{{Font color|blue|'''MULTIMEDIA'''}}" emerging. | |||
* An early variant has "'''{{Font color|dodgerblue|Distributed by}} MULTIMEDIA Program Productions'''" inside the circle, with "{{Font color|dodgerblue|'''Distributed By'''}}" in {{Font color|dodgerblue|light blue}} and "'''Multimedia Program Productions'''" appearing stacked. The animation plays out normally in this variant. | |||
* On the talk show ''Rush Limbaugh'', a special variant exists where a superimposed picture of a man with a hat, wearing a striped shirt appears above the copyright year. The text "Multimedia Entertainment" changes to "And Tacos For All.". It then changes back to "Multimedia Entertainment" before fading to black. | |||
'''FX/SFX:''' The logo zooming out, a dozen "MULTIMEDIA" from top and bottom merging, the other text appearing, and the logo shining. | |||
'''Music/Sounds:''' A synthesized humming noise, accompanied by a pin drop-like synth sound and a 5-note synth tune ending with another pin drop-like sound. | |||
'''Music/Sounds Variants:''' | |||
* Some episodes of ''Donahue'' have an announcer saying "The preceding program was pre-recorded". only the humming sound is heard here with a different pin drop sound. | |||
* Sometimes, this logo is silent or the closing theme plays over it. | |||
* On A&E's ''Mysteries of the Bible'', we hear a five-note acoustic guitar tune, then a five-note orchestra fanfare. | |||
* On the talk show ''Rush Limbaugh'', after its logo music finishes, different music is played when the copyright stamp fades-in. | |||
'''Availability:''' Rare. | |||
* This can be spotted on pre-late 1994 episodes of ''Sally Jesse Raphael'', ''Jerry Springer'' and ''Donahue'' on Nosey TV, and Season 2 episodes of ''The $100,000 Pyramid with John Davidson''. | |||
* This was also seen on ''Mysteries of the Bible'' from A&E Home Video, so you might find it there. | |||
'''Editor's Note:''' It's a noble attempt at early 3D animation, and it remains a favorite for its animation and jingle. | |||
=== 4th Logo (1994-May 1997) === | |||
{{YouTube|id=NU9DiO8V5a8|id2=NL3Jqvy__q0}} | |||
'''Nicknames:''' "Circle M III", "Multimedia M III", "CGI Metallic Circle M", "CGI Multimedia M", "CGI Circle M" | |||
'''Logo:''' Against a {{Font color|darkblue|dark blue}} background, we see a rippling pattern. The emblem from the previous logos falls into the ripple, then flies out to the top center of a {{Font color|navy|navy blue}} background. The text "{{Font|Times New Roman|'''MULTIMEDIA ENTERTAINMENT'''}}" flies in, with "{{Font|Times New Roman|'''MULTIMEDIA'''}}" coming in from the right and "{{Font|Times New Roman|'''ENTERTAINMENT'''}}" coming in from the left. "{{Font|Times New Roman|'''A Division of Multimedia, Inc.'''}}" in a Roman font appears below. All the objects seem to have a "blurring" effect as they move. | |||
'''Variants:''' | |||
* There is also a shorter version of this logo, which starts with the M logo being already formed and zooming out. | |||
* There was a variant used in a August 1994 corporate presentation for WLWT, the NBC affiliate in Cincinnati, Ohio, where talk show host Jerry Springer was a reporter from the early 1980s until 1993, when Springer's talk show moved to its second home at the NBC Tower in Chicago, Illinois. It is like the standard Multimedia logo of the time, but it has the word "{{Font|Times New Roman|'''BROADCASTING'''}}" in place of "{{Font|Times New Roman|'''ENTERTAINMENT'''}}". | |||
'''FX/SFX:''' The blur, the ripples, the logo falling, the flying text, and the text appearing. | |||
'''Music/Sounds:''' Same as the last logo, but less noisy. The "BROADCASTING" variant uses a generic closing theme of the show. | |||
'''Availability:''' Ultra rare. | |||
* It was seen on ''Crook and Chase'' episodes from that era, when they were seen on My Family TV. | |||
* It might be seen on episodes of ''Donahue'' from the era, ''Sally Jessy Raphael'', ''Rush Limbaugh'', and ''Jerry Springer'' from the era. | |||
* This logo was replaced with the bylineless 1997 Universal Pictures logo. | |||
* Episodes of ''Jerry Springer'' and ''Sally Jessy Raphael'' which feature this logo may be viewed on nosey.com, however two ''Springer'' episodes had this logo plastered by either the long 1998 Universal Television Enterprises logo or the 2004 NBC Universal Television Distribution logo. | |||
'''Editor's Note:''' A much improved effort from Multimedia with some sharp CGI wih sometimes the use of the memorable tune from its predecessor. | |||
{{TV-Navbox}}{{Navbox-Comcast}} | |||
[[Category:Television Logos]] [[Category:Universal]] [[Category:Comcast]] [[Category:American Logos]] [[Category:American Television Logos]] | |||
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