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===Background===
===Background===
'''Artisan Entertainment''' was initially established as '''U.S.A. Home Video''' in 1982 by Noel C. Bloom's [[Family Home Entertainment]] to produce and distribute all non-kids and family releases on video. The division was renamed as '''International Video Entertainment''' (IVE) (or "I'VE") in 1986, then as '''Live Entertainment''' (or "LIVE Entertainment") in 1990 as Family Home Entertainment became an imprint of the company. Live Entertainment, by then, had entered into the movie production and distribution business. In 1998, Live Entertainment was renamed as its then-new name, and it was acquired by [[Lionsgate Films|Lions Gate Entertainment Corporation]] on December 15, 2003. Artisan was renamed to "Lions Gate Entertainment, Inc.". Throughout the years, they had other labels such as an adult label called [[Caballero Control Corporation Home Video]] (their former parent company, which was divested from the company in 1986 as [[Carolco Pictures]] purchased Caballero's remaining stocks in the company), [[Carolco Home Video]] (operated by Carolco Pictures), [[Monterey Video|Monterey Home Video]] (a collaboration between founder Noel C. Bloom and ''Deadly Games'' director Scott Mansfield), [[ThrillerVideo]] (many releases which were hosted by Elvira, Mistress of the Dark), Adventure Video (hosted by Sybil Danning), sports label U.S.A. Sports Video, budget label [[Avid Home Entertainment]], nostalgia labels [[The Video Late Show]] and [[King Bee Video]], and the music label [[RadioVision Video]].
In 1997, Live Entertainment was bought out by Bain Capital, who would later merge its assets with [[Hallmark Home Entertainment]] and [[Cabin Fever Entertainment]] to start out '''Artisan Entertainment''' in April 1998. The company expanded with films from [[The Shooting Gallery|TSG Pictures]] and a license agreement with [[Republic Pictures (1985-2010)|Republic Pictures]] in 1998, a deal with [[Discovery Communications]] in 1999, and acquiring a stake in [[The Baby Einstein Company]] in 2000.


==U.S.A. Home Video==
In 2000, Artisan entered into an agreement with [[Marvel Studios|Marvel Entertainment]] to co-produce features. On September 13, 2000, Artisan launched Artisan Digital Media and iArtisan, two subsidiaries of the company. This was followed in 2001 by the purchase of Canadian film and TV studio Landscape Entertainment, which was later renamed to [[Artisan Television]], only to be reverted to the Landscape moniker when Artisan sold its shares to the studio. The company was acquired by [[Lionsgate Films|Lions Gate Entertainment Corporation]] on December 15, 2003. Artisan was renamed to "Lions Gate Entertainment, Inc." and folded its theatrical subsidiary to [[Lionsgate Films]] and folded its home video division to [[Lionsgate Home Entertainment]], rendering Artisan defunct.
 
{{ImageTOC
''Not to be confused with [[USA Home Entertainment]].''
|Artisan Entertainment (1999).png|1st Logo (July 10, 1998-April 30, 2005)
 
|Artisan Entertainment (2003) 3D Text.png|2nd Logo (June 3, 2003-April 20, 2004)
===(May 1983-May 1987)===
}}
<gallery mode="packed" heights="200">
USA Home Video (1983).png
USA Home Video (1983, Also From).jpeg
USA Home Video (1987, also available).png
</gallery>
{{YouTube|id=OEtV37csVpM|id2=LPwP_CPVwqM}}
'''Logo:''' On a black background, white lines draw in all over the screen, creating a white grid that slowly tilts towards the screen. A blue laser suddenly appears from the right side of the screen and scans upwards, writing a blue "'''''U.'''''" in a script font. A laser, this time from the top of the screen, then appears and scans to the right, writing an "'''''S.'''''" in the same font. A final laser, now from the left, wipes upwards to reveal an "'''''A.'''''", forming "'''''U.S.A.'''''" as the grid completes itself. As it finishes tilting, the text "''HOME VIDEO''" in white fades in below the text, and "''EXCLUSIVELY DISTRIBUTED BY F.H.E.''" appears on the bottom of the screen, as all of the grid lines fade out barring the ones bordering "''HOME VIDEO''".
 
'''Variants:'''
*The logo, if it appears without the warning screen, sometimes has the logo cut in as the "'''''U.'''''" gets drawn.
*Another version has primitive-looking computerized red text: "'''ALSO FROM''' (U.S.A. logo) '''TO BE RE-RELEASED IN NOVEMBER AT A NEW LOW PRICE: $39.95'''". This variant was used on a VHS promo for a re-release of one of their earlier tapes to be discounted.
*Another version also exists where the logo is in yellow and on a blue background, under the stacked text "Also AVAILABLE from".
 
'''Technique:''' 2D computer animation.
 
'''Music/Sounds:''' A blaring synthesized sound plays, which turns into a bass note as 3 synth tones play for the drawing of "U.S.A.", followed by an echoing synth flute repeating the previous melody, 2 lower-pitched synth stingers, and a long, fuzzy bass note that finishes the logo. Sometimes, the sound at the beginning will be cut out.
 
'''Availability:''' Rare, though much more common than its cousin; just find an oversized box (for 1983-1986 releases) or anything with the U.S.A. Home Video print logo on the front.
* From 1986-1987, this logo was used in tandem with IVE's 1st logo, appearing at the beginning of such tapes.
* Notable releases include the uncut release of ''Ms. 45'', ''Silent Night, Deadly Night'', ''Supergirl'', and ''1984''.
* The last releases to use this logo include ''Eye of the Tiger'', ''One Cooks, the Other Doesn't'', ''In the Shadow of Kilimanjaro'', and ''Carry Me Back''.
* It's also retained on the 1998 Artisan release of ''I Know Why the Caged Bird Sings'', with the Artisan logo immediately following.
 
==International Video Entertainment==
===1st Logo (September 1986-September 15, 1988)===
<gallery mode="packed" heights="200">
International Video Entertainment (1986).png
</gallery>
{{YouTube|id=0dRumh1QTJ0}}
'''Logo:''' On a white background, black lines begin to draw a rectangle, and then crisscross to form a grid. Below the grid, the words "INTERNATIONAL VIDEO ENTERTAINMENT" in black are "typed" in, letter-by-letter. After the words make their appearance, "™" appears in the bottom right corner of the grid and the letters "IVE", in a tall, thin, italic font, zoom in from one of the lower-left squares of the grid, nearly covering it. The "I" is red, the "V" is green, and the "E" is blue.
 
'''Technique:''' 2D computer animation.
 
'''Music/Sounds:''' A synth theme with rhythmical clapping, a ticking sound as the text appears, a cash register/typewriter bell when "™" appears and a FHE 2-like whining sound when IVE appears.
 
'''Music/Sounds Variants:'''
*The ''Sybil Danning's Adventure Video'' series from U.S.A. Home Video uses the end music.
*At the end of ''When the Wind Blows'', it's silent.
*''Breaker Morant'' cuts off the jingle as the whine sounds.
 
'''Availability:''' Rare. At the time, a majority of titles that IVE released were B-movies, with higher-quality releases (mostly Carolco flicks) being issued later on.
* From 1986 to 1987, this logo was used in tandem with U.S.A.'s logo, appearing at the end of film releases such as on the ''Sybil Danning Adventure Video'' tapes with the U.S.A. logo at the beginning (TV releases by U.S.A. Home Video will instead use the U.S.A. logo at the end).
*Notable releases with this logo include ''Angel Heart'', ''Extreme Prejudice'', ''When the Wind Blows'', ''Maid to Order'', ''Free Ride'', ''Silent Night, Deadly Night Part 2'' (as well as a reprint of the first film), ''The Outing'', ''Nightflyers'', and ''The Puppetoon Movie''.
*This also appears on tapes from ThrillerVideo, mainly the ones hosted by Elvira, Mistress of the Dark, and on music-related releases from their RadioVision Video label.
*Tapes with this logo tend to use white labels with the IVE logo in a corner and spaced out, though the logo has been seen on tapes with the next logo's associated label, including ''Trading Hearts'', ''Pass the Ammo'', ''Dudes'', ''Rambo: First Blood Part II'', and ''Breaker Morant''.
*Also appears at the end of later U.S.A. Home Video tapes such as ''Red Skelton's Christmas Dinner'' and ''The Andersonville Trial''.
*It appears at the end of a re-release of FHE's ''The Great Bear Scare''.
*It also appears at the end of ''Dudes'', with the 2nd logo appearing at the start.
 
===2nd Logo (October 6, 1988-May 6, 1991)===
<gallery mode="packed" heights="200">
International Video Entertainment (1988).png
</gallery>
{{YouTube|id=h0JqiIjJR1E}}
'''Logo:''' We fade in on a gray marble grid background with stars in the squares that scroll to the left. A denim-colored rectangle comes from the upper-right and positions itself in the center of the screen, whilst a sky blue "IVE", in the same font as before, comes from the upper-left. The whole thing shines.
 
'''Variants:'''
*A shorter version appears on ''Rambo III''.
*Another shorter version with the finished product shining exists.
 
'''Technique:''' Stock graphics and 3D computer animation.
 
'''Music/Sounds:'''
*October 6, 1988-February 9, 1989: A six-note synthesized tune, followed by two pairs of synthesized drumbeats and an orchestral hit. A warbling synth flourish plays behind the whole thing. On ''Rambo III'', the music is shortened and can be heard at both the start of the tape and at the end.
*December 8, 1988-May 6, 1991: A stock fanfare from the "Sound Ideas CD Mix I Broadcast Music Library" called "Powerful Imposing Logo", which sounds more orchestral in nature and includes warbling toward the end. It is composed by Jerrold Lambert. Debuted at the start of ''Howling IV: The Original Nightmare'' and at the end of ''Iron Eagle II'' and ''The Year My Voice Broke''.
*Sometimes there is no music in the logo at all.
 
'''Availability:''' Uncommon. A bit wider in distribution than the previous one.
*This sometimes turns up on older full-screen TV prints of films from Carolco or [[Vestron Pictures]], such as ''Cat Chaser'', ''Maid to Order'', ''Iron Eagle II'' (the regular IVE logo makes a surprise appearance at the end on the 2002 Artisan DVD), and ''Howling IV: The Original Nightmare''.
*Notable releases with this logo include ''Red Heat'', ''Rambo III'', ''Silent Night, Deadly Night 3: Better Watch Out'', ''Pascali's Island'', ''Breaker Morant'', the uncut version of ''Prom Night III: The Last Kiss'', ''DeepStar Six'', ''Rooftops'', ''Millennium'', ''The Brain'', ''Dudes'', ''Rented Lips'', ''Hostile Takeover'', ''First Blood'', ''Ground Zero'', and ''Weekend at Bernie's'', among others.
*Also appears on a 1989 reprint of ''Rambo: First Blood Part II''. On the Artisan DVD of ''Johnny Handsome'', the silent variant makes a surprise appearance at the end.
*The labels on tapes with this logo are similar to those used on the previous logo, except the IVE logo's smaller and spaced closer together.  
*The last tape to use this logo was ''Martians Go Home'', released on September 27, 1990.
*The original music can be heard on ''Rambo III'', ''Howling IV: The Original Nightmare'', ''Red Heat'', ''The Brain'', ''Pascali's Island'', ''Cry from the Mountain'', and ''Rented Lips'', and was also used into the Live Home Video days on laserdisc on releases such as ''Jacob's Ladder'', ''Total Recall'' and ''Narrow Margin''.
*This logo made a surprise appearance (with the Carolco Home Video and still Live Home Video logos following) on the 2000 Canadian [[Alliance Atlantis Communications|Alliance Atlantis]] VHS of ''Terminator 2: Judgement Day''.
*The silent variant was also spotted on some printings of ''Maniac Cop 2''.
 
===3rd Logo (June 21-August 30, 1990)===
<gallery mode="packed" heights="200">
GW210H158.jpg
International Video Entertainment (1990, black).png
</gallery>
 
'''Logo:''' On a sepia background, the words "Exclusively Distributed By" are shown on the top. Below that is the IVE logo (which looks the same as in the previous logo, only without the rectangle) with the words next to it "INTERNATIONAL VIDEO ENTERTAINMENT, INC." Below that is the byline, "A LIVE Entertainment Company" with "LIVE" in its corporate font.
 
'''Variant:''' ''Music Box'' uses simpler detail and a black background at the end. It's also a bit bigger.
 
'''Technique:''' None.
 
'''Music/Sounds:''' None.
 
'''Availability:''' Ultra rare. This follows the Carolco Home Video logo on ''Music Box'', ''Mountains of the Moon'', and ''The Doors'' (including the 1998 Alliance Video/2000 Alliance Atlantis VHS of ''The Doors'', which are sourced from the Carolco Home Video VHS).
 
==Live Entertainment==
===1st Logo (August 16, 1990-December 21, 1994)===
<gallery mode="packed" heights="200">
Live Home Video (1990).png|Normal
Live Home Video (1991, Carolco).png|"Exclusively Distributed by"
Live International (Early 1990s).png|International
</gallery>
{{YouTube|id=vrHjvOAhHh0|id2=AkwlKDm6qPY|id3=fqGj6bWX_6o}}
'''Logo:''' On a black background, a gray segmented triangle appears, with another triangle cut out of it so that it looks like a stylized "L". Below it, the word "LIVE" appears in blue, with "HOME VIDEO" under it.
 
'''Variants:'''
* On mainly Carolco Home Video releases, this logo appears with "Exclusively Distributed By" above it. "A Division of LIVE Entertainment" or "A LIVE Entertainment Company" (with "LIVE" in its usual font) can be seen below.
* A variant with a light blue "L" triangle and "LIVE INTERNATIONAL" in white (and in a completely different font), with a Live Entertainment byline beneath, is known to exist.
 
'''Technique:''' None.
 
'''Music/Sounds:''' None or (in the case of ''The Palermo Connection'') the closing theme.
 
'''Availability:''' Uncommon.
* The "Exclusively Distributed By" variation appears on Carolco releases such as ''Basic Instinct'', ''Jacob's Ladder'', ''L.A. Story'', ''Total Recall'', ''Terminator 2: Judgment Day'' (theatrical version), and ''Universal Solider''. It always follows the [[Carolco Home Video]] logo, appearing after it.
* The normal version is on regular Live Home Video releases such as ''Howling VI: The Freaks'', ''Glengarry Glen Ross'', ''Waxwork II: Lost in Time'', ''Drop Dead Fred'' and ''Reservoir Dogs''.
* It makes surprise appearances at both the beginning and end of the Lionsgate DVD of ''Raise the Titanic'' (double feature with ''Man Friday''), the 2001 Artisan DVD of ''Extreme Prejudice'', Hulu prints of ''Frauds'', a Showtime Extreme airing of the 1990 film ''Heaven and Earth'' (''Ten to Chi''), and on the promotional trailer for ''Terminator 2: Judgment Day'' - Special Edition, which in turn can be found on the Ultimate Edition DVD of ''T2''.
* The "Exclusively Distributed By" variant, along with the Carolco Home Video logo makes a surprise appearance on ''The Terminator: A Retrospective'' which can be found on the [[Metro-Goldwyn-Mayer Studios|MGM]] Blu-ray releases of ''The Terminator''.
* This has been known to plaster the IVE logos on post-1990 prints of some tapes, including ''Rambo III'' and ''Drugstore Cowboy'', though a 1991 printing of ''First Blood'' preserves the 2nd IVE logo.  
* The logo debuted on ''History of the PGA Tour'' (which retained it as late as 1999) and ''Wayne Gretzky: Above and Beyond'' (which also ends with the debut of the "Exclusively Distributed By" variant); its first major appearance was on ''Total Recall'', followed by ''Silent Night, Deadly Night 4: Initiation'' and ''Short Time''.
* Its last known appearance was on the Laserdisc release of ''Wagons East!'' (the VHS release uses the next logo), and the last videocassettes to use this logo include ''The Young Americans'' and ''At Home with the Webbers'', both released on September 7, 1994, and ''Beyond the Law'', released on September 21, 1994.
 
=== 2nd Logo (October 19, 1994-April 14, 1998) ===
<center><span style="font-size:20px;">Regular Variants</center>
<gallery mode="packed" heights="200">
Live Home Video (1994).png|Home Video version
Live Entertainment (1995).png|Early version
Live Entertainment (1997, filmed).png|Filmed version
Live Entertainment (1997).png|Later version
Live DVD (1997).png|DVD version
Live International (1996).png|International version
Live Entertainment (1996, trademark).jpeg|With trademark
</gallery>
<center><span style="font-size:20px;">Closing Variants</center>
<gallery mode="packed" heights="200">
Live Entertainment (1997, normal closing).png|Normal
File:Live Entertainment (1997, Closing).png|Purple
Live Entertainment (1998, Suicide Kings).png|''Suicide Kings''
</gallery>
{{youtube
|id=2Jr3cNU-irM|id2=peChuvYXBOo|id3=e2pRRIX9F1c|id4=dEXQV0uMiWg|id5=ZxX30jxT0Vk|id6=tfQkITP1Cfs|id7=mJ5Ebiz8juc|id8=CRwuk1JOqQs|id9=VYCzXF2aY-M}}
'''Logo:''' On a black background, several sets of triangles, laid at a 90-degree angle, come onto the screen from opposite directions. They then spin around a few times, as the camera pulls back, revealing more sets of triangles spinning, and the words "LIVE ENTERTAINMENT" at a 90-degree angle. The text then does a 90-degree turn to face us, while the triangles form the Live logo (segmented triangle with a smaller one cut out on the upper-right). All are light steel blue, until two searchlights crisscross the logo, making the triangle logo brighter, turning "LIVE" blue, and "ENTERTAINMENT" white. "LIVE" shines, and a white sparkle appears on the side of the "E".
 
'''Variants:'''
*For the first few months of this logo's existence, the text ''HOME VIDEO'' was used; the L pyramid had a different shine effect, and the text does not sparkle at the end. This can be seen on ''Wagons East!'' and ''Pumpkinhead II''.
*Earlier versions, including the "Home Video" version, have brighter triangles, almost looking like glass, a wiping shine effect making the text darker, and a different sparkle; the logo is filmed.
*In 1996, a registered trademark symbol "®" was added.
*Sometimes, "INTERNATIONAL" (in white) would appear below the "L" (which is also white). This is silent and uses the tail end of the normal logo (the "searchlights" part), though it also exists as a full logo. This full logo variant was recently sighted on an Amazon Prime Video print of ''Marked Man'' (1996).
*On Live DVD releases, the normal Live Entertainment logo would play, then a purple spark flashes, "ENTERTAINMENT" disappears, the logo would zoom in as the spark moves through it, then the spark is in the middle, flashing, then we see the L spin, and the sides show "LIVE" on two sides and "DVD" on the others. It's also worth noting that the normal logo's portion was filmed, whereas the extra animations are videotaped.
*Beginning in late 1995/early 1996, the tail end would be used as a closing variant.
*Some movies produced by Live have the logo placed at the end of the closing credits. These can vary in color and size, but continue to use the 1991-era font for the Live Entertainment text.
 
'''Technique:''' 3D computer animation.
 
'''Music/Sounds:'''
* A semi-ominous synth theme that turns more triumphant at the end, with slow-to-fast ascending sounds. This was composed by Matthew Kajcienski.
* This was replaced by the summer of 1997 by a more uplifting orchestral fanfare, the tail end of which can be heard at the end of the tape. This was composed by Robert J. Walsh.
 
'''Music/Sounds Variants:'''
*The early variants of this logo, as well as some videos with the "ENTERTAINMENT" version (including ''Baywatch the Movie: Forbidden Paradise'', ''Killing Zoe'', ''Forbidden Choices'', ''Night Train to Venice'', and ''Stargate''), were silent. The first fanfare didn't debut until the summer of 1995.
*The DVD variant begins with descending whooshing sounds and rumbles, a shining sound, then a cling when the spark appears, another descending whoosh when we zoom through the Live logo, and finally when the Live DVD logo appears, a quiet orchestral rendition of the 1994 fanfare.
 
'''Availability:''' Uncommon.
*It was on all Live releases from 1994 to 1998, when the company became Artisan. However, like Live before it, Artisan pulled a [[Sony Pictures Home Entertainment|Columbia TriStar]], re-releasing Live/F.H.E. videos in their original packaging, but plastering all evidence of Live and F.H.E. logos with Artisan logos in their place! DVDs from Live, even with Artisan's logo on the cover, should have this logo, however.
*Also seen on films from 1994-1998 ending with ''Wishmaster''.
*It's preserved on the DVD releases of ''South Beach Academy'', released as a double feature with ''Rock 'N' Roll High School Forever'' and ''Kickboxer 4: The Aggressor'', released as a double feature with ''Kickboxer III: The Art of War''.
*Can also be found on Hulu prints of ''Only You'' (1992) and ''Night Train to Venice'', and VUDU prints of ''Extreme Prejudice''.
*Re-releases of ''The Young Americans'', ''Chicago Joe and the Showgirl'', ''Bad Lieutenant'', and others issued as part of later Super-7 promotional markdown releases also have this, as do the company's first releases in its regular lineup of letterboxed cassettes.
*Most DVD releases had both the DVD variant before the menu and the regular 1997 music variant when the feature is played (the DVD of ''Terminator 2: Judgment Day'' only has the closing variant for the latter, though).
*It is unknown if this appeared on ''The Invader'', one of the last releases to be branded as Live Entertainment on the packaging.
*It first appeared on ''Army of One'', ''Temptation'', ''Pumpkinhead II: Blood Wings'', and a double-feature screener for ''Killing Zoe'' and ''...And God Spoke''. The identification as "Live Entertainment" first appeared on the retail versions of ''Killing Zoe'' and ''...And God Spoke''.
*The first fanfare debuted on a demo tape of ''Top Dog''.
*The final use of this logo was on the 1998 AC-3 LaserDisc of ''Terminator 2: Judgment Day'', released shortly before or immediately after the company rebranded themselves as Artisan.
*This doesn't appear on [[Family Home Entertainment]] releases from the era.
 
==Artisan Entertainment==
===1st Logo (July 10, 1998-April 30, 2005) ===
===1st Logo (July 10, 1998-April 30, 2005) ===
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'''Availability:''' Seen only on the DVDs listed above. It may appear as well on some other Artisan DVDs.
'''Availability:''' Seen only on the DVDs listed above. It may appear as well on some other Artisan DVDs.


{{Chronology|[[Live Entertainment]]<br>[[Hallmark Home Entertainment]]<br>[[Republic Pictures]]|[[Lionsgate Films]]<br>[[Lionsgate Home Entertainment]]}}
[[Category:Lionsgate]]
[[Category:Lionsgate]]
[[Category:AT&T Inc.]]
[[Category:AT&T Inc.]]
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