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'''2waytraffic''' is a Dutch entertainment company that was formed in 2004 by former [[Endemol]] executives Kees Abrahams, Unico Glorie, and Taco Ketelaar that is based in Hilversum, the Netherlands. In December 2006, 2waytraffic acquired Celador International from [[CPL Productions|Celador, Ltd.]], and with it, the international rights to ''Who Wants To Be A Millionaire?'' among other formats. On June 4, 2008, 2waytraffic was acquired by [[Sony Pictures Entertainment]] for £114.3 million ($223.2 million in US dollars) and was under [[Sony Pictures Television International]] until April 1, 2009, when SPT and SPTI were combined under one roof. In April 2012, 2waytraffic became "Sony Pictures Television International Formats Distribution". Today, 2waytraffic is an in-name-only unit of [[Sony Pictures Television]]. | '''2waytraffic''' is a Dutch entertainment company that was formed in 2004 by former [[Endemol]] executives Kees Abrahams, Unico Glorie, and Taco Ketelaar that is based in Hilversum, the Netherlands. In December 2006, 2waytraffic acquired Celador International from [[CPL Productions|Celador, Ltd.]], and with it, the international rights to ''Who Wants To Be A Millionaire?'' among other formats. On June 4, 2008, 2waytraffic was acquired by [[Sony Pictures Entertainment]] for £114.3 million ($223.2 million in US dollars) and was under [[Sony Pictures Television International]] until April 1, 2009, when SPT and SPTI were combined under one roof. In April 2012, 2waytraffic became "Sony Pictures Television International Formats Distribution". Today, 2waytraffic is an in-name-only unit of [[Sony Pictures Television]]. | ||
===(September 10, 2007-July 24, 2021)=== | ===(September 10, 2007-July 24, 2021)=== | ||
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