2waytraffic: Difference between revisions

'''2waytraffic''' is a Dutch-british-spanish entertainment company that was formed in 2004 by former [[Endemol]] executives Kees Abrahams, Unico Glorie, and Taco Ketelaar that is based in Hilversum, the Netherlands, London, the United Kingdom & Madrid, Spain. In December 2006, 2waytraffic acquired Celador International from [[Celador|Celador, Ltd.]], and with it, the international rights to ''Who Wants to Be a Millionaire?'' among other formats. On June 4, 2008, 2waytraffic was acquired by [[Sony Pictures Entertainment]] for GBP£114.3 million (USD$223.2 million) and was under [[Sony Pictures Television International]] until April 1, 2009, when SPT and SPTI were combined under one roof. In April 2012, 2waytraffic became "Sony Pictures Television International Formats Distribution". Today, 2waytraffic is an in-name-only unit of [[Sony Pictures Television]].