DTS: Difference between revisions

===Background===

===1st Trailer (June 11, 1993-December 12, 2006)===

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'''Trailer''': We start on a black background, where all of a sudden, a giant, a gold optical disc (which can be interpreted as either a laserdisc or a DVD) zooms out from the hole. When it stops, the gray word "the" zooms close and then moves back. The stylized blue word "digital" does the same, followed by a silver bar rectangle reading "experience" that flies out. After the logo forms, the whole thing explodes into various particles, which then turns into "d," "t," and "s", followed by the appearance of a blue box around the DTS text. Above the DTS blue box are the words "THIS THEATRE FEATURES" in orange. Finally, the word "DIGITAL" zooms out above the blue box, and the word "SOUND" zooms out below the box, all in white font.

'''Variants''':

*On some DTS-encoded laserdiscs from the late 90s, the logo is in fullscreen, is videotaped, and "THIS THEATRE FEATURES" is removed.

'''Availability''':  

*Rare for the normal version. In theatres, it was used until 1999 or 2000 when DTS (allegedly) received complaints about the trailer's exceptionally loud nature, and/or how it wasn't well-suited for quieter movies.

*This made its official debut alongside THX's "Grand" trailer on the theatrical premiere of ''Jurassic Park''.

*It later reemerged on DTS-certified Laserdiscs and DVDs, such as ''The Wedding Singer'', Vertigo and Universal and Sony titles like the first DVD releases of ''Close Encounters of the Third Kind'' and ''Babe'', Superbit releases such as ''Gattaca'', ''Johnny Mnemonic'', ''Panic Room'', ''xXx'', ''Spider-Man'', ''Snatch'', ''Seven Years in Tibet'', ''The Patriot'' and ''Labyrinth'', several music/concert DVDs, DTS-enhanced DVDs of ''Saving Private Ryan'', ''Jurassic Park'', ''The Lost World: Jurassic Park'', and DTS LaserDiscs from Walt Disney Home Video such as ''Pocahontas'', ''The Hunchback of Notre Dame'', ''Toy Story: Collector's Edition'', ''Flubber'', and ''Hercules''.

*However, the short version is extinct as was only shown in theatres for this logo's first year, such as ''Carlito's Way''.

*Due to the digital nature of its encoding, on laserdiscs, the audio can only be heard through a special DTS modulator to decode DTS audio, whereas on DVDs it can only be accessed if you select the DTS option in the DVD's audio menu and then play the movie.

*If your player cannot decode DTS audio, this logo (and the following movie) will either be silent or playback with major distortion.

*Can also be seen on some Nutech Digital DVDs if you select DTS, such as ''Tom Sawyer'', ''Peter Pan'', ''20,000 Leagues Under the Sea'', ''Wind in the Willows'', ''The Odyssey'', and ''Treasure Island'', among others.

'''Editor's Note''': This logo is known for its infamously overdramatic soundtrack and in-your-face computer animation.

===2nd Trailer (1995-late 1990s)===

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'''Note''': The video above is a recreation.

'''Trailer''': On a black background, a water droplet appears and falls down. Then, a ripple appears and the DTS logo appears. The ripple then stops and "DIGITAL" and "SOUND" fades in. Then the URL fades in below.

'''Availability''': Completely extinct. This logo was made as an alternative to the previous logo, but it is the similarity to the Imagine Entertainment logo resulted in DTS nearly being sued by the said company. As such, it was only seen in three theaters in both St. Louis and Albuquerque before DTS pulled this logo very fast. However, it still exists in the hands of private collectors.

===3rd Trailer (1997-1999)===

===4th Trailer (November 1999-late 2000s)===

File:DTS Piano (2001).png

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'''Trailer''': In a pillar box, a series of spiral strings appear in a piano. The light shines on the surface, and we cut to another part of the piano. Then, we cut to one of the hammers of the piano, and it hits the strings (the footage is played in reverse). We then cut to more hammers of the piano (one of which has the Yamaha logo on it) moving up and hitting the strings. We then see several strings in the piano vibrate as part of the picture fades to black and the rest appears in a box in the center of the screen. The "dts" logo appears in the box and shines, as "(R)" appears at the top right part of it, with "DIGITAL SOUND" below it, and another defunct website link appears below.

'''FX/SFX''': Live-action and superimposed fading.

'''Editor's Note''': This logo may be intense, but not like its very first logo. The sounds, however, may catch a few off-guard.

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'''Editor's Note''': The sudden start can get to some viewers, but otherwise it's a great logo. The DTS logo used in this trailer, in fact, was introduced in 2006.

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File:DTS-HD Master Audio (2010).png

'''Editor's Note''': This may surprise you at first, but it’s a great logo. However, for a time, the release was mistakenly believed to be 2017.

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'''Nicknames''': "Reversed Pounding Paint Blobs", "DTS Ring III"

'''Editor's Note''': Thanks to Diego Stocco, this logo is creatively sounded.

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'''Nicknames''': "Out Of The Box", "DTS Ring IV"

'''FX/SFX''': CGI animation.

'''Availability''': Common.

'''Editor's Note''': TBA

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'''Nicknames''': "Listen", "DTS Ring V"

'''FX/SFX''': Same as the previous trailer.

'''Availability''': Common.

==Other Links==

**[https://web.archive.org/web/20000305235417/http://www.dtsonline.com/cinema/media.html]

[[Category:American technology logos]]

[[Category:American logos]]