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DTS (view source)

Revision as of 16:33, 13 January 2023

58 bytes removed ,  13 January 2023
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{{YouTube|id=aC27RkbGuoA|id2=MlL4xIneueI|id3=KQlGcGnIJCU|id4=A1YhwNo8ijo|id5=4XMEScsxz0k|id6=WQuSn0q8zpk|id7=rPGWTQRbjAM|id8=YmhZB5cKlxQ}}
{{YouTube|id=aC27RkbGuoA|id2=MlL4xIneueI|id3=KQlGcGnIJCU|id4=A1YhwNo8ijo|id5=4XMEScsxz0k|id6=WQuSn0q8zpk|id7=rPGWTQRbjAM|id8=YmhZB5cKlxQ}}
{{guidance detail|reason=audio}}
{{guidance detail|reason=audio}}
</tabber>


'''Trailer:''' On a black background, a giant, gold optical disc (which is meant to represent a CD, but can also be interpreted as a Laserdisc or DVD) zooms out. When it stops, the gray word "the" zooms close and then moves back. The stylized blue word "digital" does the same, followed by a silver bar rectangle reading "experience" that flies out. After the logo forms, it explodes into particles until the text "dts" appears, followed by a blue box behind it. At the top of the screen is the orange text "THIS THEATRE FEATURES". Finally, the words "DIGITAL" and "SOUND", both in white, zoom out above and below the box, respectively.
'''Trailer:''' On a black background, a giant, gold optical disc (which is meant to represent a CD, but can also be interpreted as a Laserdisc or DVD) zooms out. When it stops, the gray word "the" zooms close and then moves back. The stylized blue word "digital" does the same, followed by a silver bar rectangle reading "experience" that flies out. After the logo forms, it explodes into particles until the text "dts" appears, followed by a blue box behind it. At the top of the screen is the orange text "THIS THEATRE FEATURES". Finally, the words "DIGITAL" and "SOUND", both in white, zoom out above and below the box, respectively.
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===4th Trailer (Sonic Landscape) (March 2000-late 2000s)===
===4th Trailer (Sonic Landscape) (March 2000-late 2000s)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:DTS Piano (2001).png
File:DTS Piano (2001).png
</gallery>
</gallery>
|-|
Videos=
{{YouTube|id=PT0jRA4b78s|id2=fSNF9bk8mys|id3=kgzBUefcxAQ|id4=JrOnt6jLEL4|id5=Ccc7uvjPXYA|id6=o_Hv2qveHdQ}}
{{YouTube|id=PT0jRA4b78s|id2=fSNF9bk8mys|id3=kgzBUefcxAQ|id4=JrOnt6jLEL4|id5=Ccc7uvjPXYA|id6=o_Hv2qveHdQ}}
</tabber>


'''Trailer''': In a pillar box, there is a view of some large piano strings sitting together. The light shines on the surface, and we cut to another part of the piano. Then, we cut to one of the hammers inside a piano, which strikes its string in reverse. We then cut to a series of other hammers, innocently labelled with the Yamaha logo, striking their strings one after the other toward us from the back. We then cut to a slowly distancing shot of brass piano strings softly vibrating. Part of the picture fades to black, just leaving a box in its place. The "dts" letters appear in the box and shine, as "®" appears at the top right part of them along with "DIGITAL SOUND" below them. Another defunct website link appears below that.
'''Trailer''': In a pillar box, there is a view of some large piano strings sitting together. Light shines on the surface, and we cut to another part of the piano. Then, we cut to one of the hammers inside the piano, which strikes its string in reverse. We then cut to a series of other hammers (innocently labelled with the Yamaha logo), striking their strings one after the other toward us from the back. We then cut to a slowly distancing shot of brass piano strings softly vibrating. Part of the picture fades to black, just leaving a box in its place. The "dts" letters appear in the box and shine, as "®" appears at the top right part of them, along with "DIGITAL SOUND" below them. Another defunct website link appears below that.


'''Variant:''' This trailer is available in 1.85:1, 2.39:1, and open-matte.
'''Variant:''' This trailer is available in 1.85:1, 2.39:1, and open-matte.
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'''Trailer:''' Many blue sparks fly around the screen, forming a 3D DTS logo. Later, one spark hits the DTS logo, making it 2D. While this happens, the URL address "www.dts.com" wipes in below the logo. This all happens on a black background.
'''Trailer:''' Many blue sparks fly around the screen, forming a 3D DTS logo. Later, one spark hits the DTS logo, making it 2D. While this happens, the URL address "www.dts.com" wipes in below the logo. This all happens on a black background.


'''Technique:''' CGI by C2K Entertainment and Café FX using Alias Maya.
'''Technique:''' CGI by C2K Entertainment and Café FX, animated with Alias Maya.


'''Music/Sounds:''' Several whooshes, a deep drone, and a loud whoosh. This variant was known as "Sprite", and was intended as the "scope" version of the logo.
'''Music/Sounds:''' Several whooshes, a deep drone, and a loud whoosh. This variant was known as "Sprite", and was intended as the "scope" version of the logo.
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===6th Trailer (2008-2012)===
===6th Trailer (2008-2012)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:PGrfygmNBNKPA5aFvrvQsQ22206.jpeg.jpg
File:PGrfygmNBNKPA5aFvrvQsQ22206.jpeg.jpg
File:BTVs4uSDy3OpJrXJHPF80A19950.jpeg.jpg
File:BTVs4uSDy3OpJrXJHPF80A19950.jpeg.jpg
</gallery>
</gallery>
|-|
Videos=
{{YouTube|id=yYmRnMY8RI8|id2=RMiJ3x3P9SU|id3=jCxgHRqmC_c|id4=ytcc06rNga4|id5=wBWHTteiaps}}
{{YouTube|id=yYmRnMY8RI8|id2=RMiJ3x3P9SU|id3=jCxgHRqmC_c|id4=ytcc06rNga4|id5=wBWHTteiaps}}
</tabber>


'''Trailer:''' We see a bunch of sparks passing by. Then a lot of other yellow and orange sparks come in and fly in all directions, making a really colorful composition, and finally folding into a new DTS logo looking like a four-lined Mobius band. As they fold, metallic words also appear right to the logo, reading "dts" with a "Digital Surround" byline.
'''Trailer:''' We see a bunch of sparks passing by. Then a lot of other yellow and orange sparks come in and fly in all directions, making a really colorful composition, and finally folding into a new DTS logo looking like a four-lined Mobius band. As they fold, metallic words also appear right to the logo, reading "dts" with a "Digital Surround" byline.
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*A shorter version exists.
*A shorter version exists.


'''Technique:''' CGI animation.
'''Technique:''' CGI.


'''Music/Sounds:'''
'''Music/Sounds:'''
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===7th Trailer (Living World of Audio) (2010-)===
===7th Trailer (Living World of Audio) (2010-)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:DTS-HD Master Audio (2010).png
File:DTS-HD Master Audio (2010).png
DTS-HD Master Audio (2010, version 2).png
DTS-HD Master Audio (2010, version 2).png
</gallery>
</gallery>
<center>
|-|
Videos=
{{YouTube|id=EMVrWAJLfJ4|id2=3rK3BaO0Xlg|id3=WD-X3ZeWYmI}}
{{YouTube|id=EMVrWAJLfJ4|id2=3rK3BaO0Xlg|id3=WD-X3ZeWYmI}}
</center>
</tabber>


'''Logo:''' On a black background, a {{color|blue}} sound test/radiowave forms. Then, it turns into ocean and the background turns <span style="color:rgb(135, 206, 235)">sky blue</span>. We pan down into the ocean and we see {{color|green}} wavy staves resembling seaweed with music notes on them. Then, the camera pans with coral reef-like objects out of phone connectors, and many {{color|orange}}/{{color|gold|yellow}} DTS rings appears. One DTS ring zooms in and flashes with causing the words "<span style="color:rgb(0,0, 0);">dts</span>" to flash in one by one and "HD" flash as well. "Master Audio" then fade in.
'''Logo:''' On a black background, a {{color|blue}} sound test/radiowave forms. Then, it turns into ocean and the background turns <span style="color:rgb(135, 206, 235)">sky blue</span>. We pan down into the ocean and we see {{color|green}} wavy staves resembling seaweed with music notes on them. Then, the camera pans with coral reef-like objects out of phone connectors, and many {{color|orange}}/{{color|gold|yellow}} DTS rings appears. One DTS ring zooms in and flashes with causing the words "<span style="color:rgb(0,0, 0);">dts</span>" to flash in one by one and "HD" flash as well. "Master Audio" then fade in.
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{{YouTube|id=CS20Nm7lWpU}}
{{YouTube|id=CS20Nm7lWpU}}


'''Trailer''': The trailer starts with paint blobs suspended in mid-air. The blobs are pulled backwards, creating a large blob of paint on the BG, as the footage slows down. this repeats 2 more times, the third time revealing that the large blob in the BG is the DTS wordmark. The Signature ring motif forms to the left of the logo. and everything rotates around, as light fills the screen, in a similar manner to the Searchlight Pictures logo. After the screen is filled with light, everything fades out.
'''Trailer''': We start with paint blobs suspended in mid-air. The blobs are pulled backwards, creating a large blob of paint on the background as the footage slows down. this repeats two more times, with the third time revealing that the large blob in the background is the DTS wordmark. The signature ring motif forms to the left of the logo. and everything rotates around, as light fills the screen, in a similar manner to the Searchlight Pictures logo. After the screen is filled with light, everything fades out.


'''Variant:''' A variant also exists in which the DTS logo is formed in 2D, the logo doesn't rotate and the light doesn't appear, and there is a different background for when the logo is formed, with various blurry orange sparkles flying around in the background.
'''Variant:''' A variant also exists in which the DTS logo is formed in 2D, the logo doesn't rotate and the light doesn't appear, and there is a different background for when the logo is formed, with various blurry orange sparkles flying around in the background.


'''Technique:''' The logo being formed from paint blobs, which are being hit in reverse, the glowing, the logo being drawn and rotating, the lights. A mix of live-action and CGI.
'''Technique:''' A mix of live-action and CGI.


'''Music/Sounds:''' A three-chord sounder with splashing sounds throughout and sparkling notes on the third chord. It was composed by Diego Stocco, who explains the process behind the logo [https://www.behance.net/gallery/1327705/DTS-Sound-Signature here]. There is also a short documentary you can view [https://www.youtube.com/watch?v=bhQntkY1Ank here] which shows the process of how Stocco composed the logo's soundtrack.
'''Music/Sounds:''' A three-chord sounder with splashing sounds throughout and sparkling notes on the third chord. It was composed by Diego Stocco, who explains the process behind the logo [https://www.behance.net/gallery/1327705/DTS-Sound-Signature here]. There is also a short documentary you can view [https://www.youtube.com/watch?v=bhQntkY1Ank here] which shows the process of how Stocco composed the logo's soundtrack.
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'''Variants:'''
'''Variants:'''
*While this trailer was primarily done for DTS:X, a version of this was made for DTS-HD as well. It was made to fit with every DTS format, according to Brian Slack, who worked on this trailer, as you'll see below. The DTS-HD variant, of course, replaces the ending DTS:X logo with the DTS-HD logo, with the presence of the 2006 DTS symbol intact, with even the particles forming it along with the text. The "SOUND UNBOUND" text is removed, but the DTS chimes remain.
*While this trailer was primarily done for DTS:X, a version of this was made for DTS-HD as well. It was made to fit with every DTS format, according to Brian Slack, who worked on this trailer, as you'll see below. The DTS-HD variant, of course, replaces the ending DTS:X logo with the DTS-HD logo, with the presence of the 2006 DTS symbol intact, with even the particles forming it along with the text. The "SOUND UNBOUND" text is removed, but the DTS chimes remain.
*Medium and short versions of the DTS:X and DTS-HD trailers exist. The medium version is a more condensed version of the normal trailer, removing some of it's longer parts. The short version of both is completely redone, starting with the cube in blue quickly revolving upward and turning orange, then exploding with a flash, which then reveals the particles, which all form the logo of each system. The DTS chimes can be heard and the logo shines.
*Medium and short versions of the DTS:X and DTS-HD trailers exist. The medium version is a more condensed version of the normal trailer, removing some of it's longer parts. The short version of both is completely redone, starting with the cube in blue quickly revolving upward and turning orange, then exploding with a flash, which then reveals the particles, which all form the logo of each system. The DTS chimes can be heard and the logo shines.


'''Technique:''' Detailed CGI animation.
'''Technique:''' CGI.


'''Music/Sounds:''' For the long versions, first we hear a muffled set of street sounds, like passing cars, trucks and police sirens, representing all the sound that is encased in the cube. The cube explodes and a single note plays out, which transitions into the particles floating around. The Senior Manager of Professional Audio at DTS, Brian Slack, was responsible for designing many of the particles' sounds as they pass by the screen. The sounds play out during the entire particle segment, and then as the camera is about to zoom out and reveal the particles forming the logo, a stop-start note plays which grows louder before the camera does it's thing. Some crystalized sounds plays as the particles form the logo, a bass drop plays when the logo turns solid, and finally the DTS chimes play when the letters in "DTS" shine. A low note plays when the logo shines and zooms out.
'''Music/Sounds:''' For the long versions, first we hear a muffled set of street sounds, like passing cars, trucks and police sirens, representing all the sound that is encased in the cube. The cube explodes and a single note plays out, which transitions into the particles floating around. The Senior Manager of Professional Audio at DTS, Brian Slack, was responsible for designing many of the particles' sounds as they pass by the screen. The sounds play out during the entire particle segment, and then as the camera is about to zoom out and reveal the particles forming the logo, a stop-start note plays which grows louder before the camera does it's thing. Some crystalized sounds plays as the particles form the logo, a bass drop plays when the logo turns solid, and finally the DTS chimes play when the letters in "DTS" shine. A low note plays when the logo shines and zooms out.
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'''Variant:'''
'''Variant:'''
*A DTS:X variant exists, where the ending fireflies segment is replaced with a space battle one, also transitioning from the angler fish lights. The DTS:X logo zooms out from behind the camera and stays in the center.
*A DTS:X variant exists, where the ending fireflies segment is replaced with a space battle one, also transitioning from the angler fish lights. The DTS:X logo zooms out from behind the camera and stays in the center.
*A variant exists with only the DTS and DTS:X logos on a black background with mechanical whirring, clicking and the DTS chime.
*A variant exists with only the DTS and DTS:X logos on a black background with mechanical whirring, clicking and the DTS chime.
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===12th Trailer (30th anniversary variant) (2022-2023)===
===12th Trailer (30th anniversary variant) (2022-2023)===
{{YouTube|id=hUNQpZ4qLGQ}}
{{YouTube|id=hUNQpZ4qLGQ}}


'''Trailer:''' In a dark purple gradient background, we see various shapes falling down, more specifically an orange shape formed by two opposite lines, and two half-circles, one blue and one purple. There's also an orange half-circle. Two shapes then cris-cross through the screen, transitioning into an orange "3" in a stylized font and two half-circles, one blue and one purple, spinning into position, with the 2020 DTS logo in white between the circles, forming a 30. The text "Dedicated to Sensational" in white appears next to the symbol.
'''Trailer:''' On a dark purple gradient background, we see various shapes falling down, more specifically an orange shape formed by two opposite lines, and two half-circles, one blue and one purple. There's also an orange half-circle. Two shapes then cris-cross through the screen, transitioning into an orange "3" in a stylized font and two half-circles, one blue and one purple, spinning into position, with the 2020 DTS logo in white between the circles, forming a 30. The text "Dedicated to Sensational" in white appears next to the symbol.


'''Variant:''' The end of the same video includes the DTS 30th logo made out of amber (the material used to store Dino DNA from prehistoric mosquitoes), in the same style as the ''Jurassic World: Dominion'' logo.
'''Variant:''' The end of the same video includes the DTS 30th logo made out of amber (the material used to store Dino DNA from prehistoric mosquitoes), in the same style as the ''Jurassic World: Dominion'' logo.


'''Technique:''' Modern computer animation.
'''Technique:''' CGI.


'''Music/Sounds:''' A mix of many DTS trailers' music and sounds from throughout their history, such as (in order of appearance) Out of the Box, the 6th trailer, Listen, the 8th trailer and Living World of Audio, which then culminates into the DTS chimes, pitched down in order to fit with Living World's music, which is in a lower pitch.
'''Music/Sounds:''' A mix of many DTS trailers' music and sounds from throughout their history, such as (in order of appearance) Out of the Box, the 6th trailer, Listen, the 8th trailer and Living World of Audio, which then culminates into the DTS chimes, pitched down in order to fit with Living World's music, which is in a lower pitch.
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==References==
==References==
[[Category:Xperi]]
[[Category:Xperi]]
[[Category:American technology logos]]
[[Category:American technology logos]]
Anonymous user
Retrieved from "https://avidwiki.mywikis.net/wiki/Special:MobileDiff/27797"

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