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Sony Entertainment: Difference between revisions
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'''Logo:''' On a black background, we see the Sony corporate logo, in white, appearing in the center of the screen. It fades in gradually from a white light appearing between the "<span style="font-family: 'Times New Roman';">'''O'''</span>" and "<span style="font-family: 'Times New Roman';">'''N'''</span>". As it lights up the rest of the logo, it then flashes, which fully lights up the logo. After a few seconds, we then zoom in on the "<span style="font-family: 'Times New Roman';">'''O'''</span>", revealing that the Sony logo and the black background are actually a cut-out of a black metal plate with a metallic rim around the holes, transitioning to the logo of whatever Sony Pictures Entertainment unit ([[Columbia Pictures]], [[TriStar Pictures]], [[Affirm Films]], [[Screen Gems Pictures|Screen Gems]], [[Stage 6 Films]], [[Sony Pictures Animation]], [[Sony Pictures International Productions]] or [[Sony Pictures Entertainment]]) is distributing the film, or the light disappears after transitioning, then the logo would appear as it was normally would, like [[Funimation]] for example. If the Columbia Pictures logo is to follow this logo, a group of {{Font color|gold|yellow}} clouds appears, moving over a {{Font color|blue|blue}} background with a bright light. The light flashes as we transition to the Columbia lady's torch, seguing into the logo. | '''Logo:''' On a black background, we see the Sony corporate logo, in white, appearing in the center of the screen. It fades in gradually from a white light appearing between the "<span style="font-family: 'Times New Roman';">'''O'''</span>" and "<span style="font-family: 'Times New Roman';">'''N'''</span>". As it lights up the rest of the logo, it then flashes, which fully lights up the logo. After a few seconds, we then zoom in on the "<span style="font-family: 'Times New Roman';">'''O'''</span>", revealing that the Sony logo and the black background are actually a cut-out of a black metal plate with a metallic rim around the holes, transitioning to the logo of whatever Sony Pictures Entertainment unit ([[Columbia Pictures]], [[TriStar Pictures]], [[Affirm Films]], [[Screen Gems Pictures|Screen Gems]], [[Stage 6 Films]], [[Sony Pictures Animation]], [[Sony Pictures International Productions]] or [[Sony Pictures Entertainment]]) is distributing the film, or the light disappears after transitioning, then the logo would appear as it was normally would, like [[Funimation]] for example. If the Columbia Pictures logo is to follow this logo, a group of {{Font color|gold|yellow}} clouds appears, moving over a {{Font color|blue|blue}} background with a bright light. The light flashes as we transition to the Columbia lady's torch, seguing into the logo. | ||
'''Trivia:''' This was also used as Sony's [[Sony | '''Trivia:''' This was also used as Sony's [[Sony|motion logo]] from 2013 until March 2021. Sony continued to use this logo until October 2021 following the reveal of the company's new motion logo. It's currently used on the Sony Pictures Television Studios logo (alongside the 2002 SPT logo), and the TriStar Television and Gemstone Studios logos. | ||
'''Variants:''' | '''Variants:''' | ||
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'''Trivia:''' | '''Trivia:''' | ||
*This was also used as Sony's current [[Sony | *This was also used as Sony's current [[Sony|motion logo]] since May 19, 2021. The concept of this logo can be seen [https://www.sony.com/en/brand/motionlogo/ here]. | ||
*The motion logo was filmed with practical effects as opposed to CGI, as it was done to capture the effect of the Sony logotype "breaking the boundaries". | *The motion logo was filmed with practical effects as opposed to CGI, as it was done to capture the effect of the Sony logotype "breaking the boundaries". | ||
'''Variants:''' | '''Variants:''' | ||
* On movie trailers, and in ''Chickenhare and the Hamster of Darkness'', the logo is already formed; as it slowly zooms in, the colors flash around the text, transitioning to the unit like before. | * On movie trailers, and in ''Chickenhare and the Hamster of Darkness'', the logo is already formed; as it slowly zooms in, the colors flash around the text, transitioning to the unit like before. | ||
* On trailers for [[Sony Pictures Entertainment | * On trailers for [[Sony Pictures Entertainment|Sony Pictures Entertainment Japan]] films, the logo is placed on the left alongside the Sony Pictures International Productions logo. | ||
*Scream Gems releases have it zoom to the hole of the "O" instead, then the Screen Gems logo in {{color|silver}} zooms in, transforming into the aforementioned Scream Gems logo. | *Scream Gems releases have it zoom to the hole of the "O" instead, then the Screen Gems logo in {{color|silver}} zooms in, transforming into the aforementioned Scream Gems logo. | ||
*Sony Pictures, Columbia Pictures (starting with ''Bullet Train''), TriStar Pictures (starting with ''The Woman King'') and [[Sony Pictures Releasing International]] (starting with non-Japanese/American prints of ''Dragon Ball Super: Super Hero'') releases had motion blur added during the transition. This does not apply to Sony Pictures International Productions, despite that logo being also based on [[Sony Pictures Home Entertainment]]'s logo. | *Sony Pictures, Columbia Pictures (starting with ''Bullet Train''), TriStar Pictures (starting with ''The Woman King'') and [[Sony Pictures Releasing International]] (starting with non-Japanese/American prints of ''Dragon Ball Super: Super Hero'') releases had motion blur added during the transition. This does not apply to Sony Pictures International Productions, despite that logo being also based on [[Sony Pictures Home Entertainment]]'s logo. | ||