IMAX Corporation: Difference between revisions
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{{guidance detail|reason=flashing(0:09-0:55)}} | {{guidance detail|reason=flashing(0:09-0:55)}} | ||
'''Visuals:''' There is a moving star field for a few seconds before a light tunnel appears in the distance and engulfs the screen. The light tunnel changes colors and shapes throughout this part of the logo (a la the "Stargate" sequence from ''2001: A Space Odyssey'', as the studio behind this logo was the design consultant of that film). It eventually moves even faster through the tunnel as light trails quickly zoom past, with some forming "X" shapes. There is then a flash, which replaces the tunnel with an extreme close-up of a blue outline of the IMAX logo, which zooms away with a light trail. When the IMAX logo is at a comfortable distance, the light trail disappears into the logo, which turns | '''Visuals:''' There is a moving star field for a few seconds before a light tunnel appears in the distance and engulfs the screen. The light tunnel changes colors and shapes throughout this part of the logo (a la the "Stargate" sequence from ''2001: A Space Odyssey'', as the studio behind this logo was the design consultant of that film). It eventually moves even faster through the tunnel as light trails quickly zoom past, with some forming "X" shapes. There is then a flash, which replaces the tunnel with an extreme close-up of a blue outline of the IMAX logo, which zooms away with a light trail. When the IMAX logo is at a comfortable distance, the light trail disappears into the logo, which turns dark blue/purple. | ||
'''Trivia:''' The tunnel was a template to dome cinemas in buildings such as the St. Louis Science Center. | '''Trivia:''' The tunnel was a template to dome cinemas in buildings such as the St. Louis Science Center. | ||
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{{YouTube|id=IT3fiR0h1cY|id2=4gvbsztiq9U}} | {{YouTube|id=IT3fiR0h1cY|id2=4gvbsztiq9U}} | ||
'''Visuals:''' The sequence begins at a three-dimension grid of spheres, spinning around the space, as a voice instructs to prepare for the "IMAX Theater Optimization Cross-Check". At the conclusion of this voiceover, the spheres turn past 180 degrees and end on a slope. After a quick fade, the sequence ends up at another grid, and zoom out of the space to discover a rectangle of spheres. After this, the vertical axis expands by a fair bit; and then flips on its side and expands its size, to reflect IMAX's large screen (a female voice comes in mentioning the screen has been maximized). Another quick fade happens, and a wavy pattern forms from a flash. After the male voiceover returns to "power up" the projectors, another flash happens that wipes away the wavy patterns. Then a | '''Visuals:''' The sequence begins at a three-dimension grid of spheres, spinning around the space, as a voice instructs to prepare for the "IMAX Theater Optimization Cross-Check". At the conclusion of this voiceover, the spheres turn past 180 degrees and end on a slope. After a quick fade, the sequence ends up at another grid, and zoom out of the space to discover a rectangle of spheres. After this, the vertical axis expands by a fair bit; and then flips on its side and expands its size, to reflect IMAX's large screen (a female voice comes in mentioning the screen has been maximized). Another quick fade happens, and a wavy pattern forms from a flash. After the male voiceover returns to "power up" the projectors, another flash happens that wipes away the wavy patterns. Then a teal landscape of waves forms, almost akin to a virtual desert. After falling into one of these waves, it dissolves away and then a spiral of spheres converge into a cylinder. After a short piano theme and another voiceover mentioning IMAX's sound system, the spheres break from the cylindrical formation and return to the spiral. The camera looks upward and the spiral pattern in its entirety, with the female voiceover mentioning the sounds had been perfected. Initially, the camera rises slowly, but after the female voiceover finishes; the movement quickly accelerate, and streaks of light come into the frame while the male voiceover comes in to "prepare the audience for maximum impact". Shortly after this voiceover finishes, another flash happens, and the spheres dissolve into the same wavy patterns as before. The screen then cuts away to another wavy landscape full of spheres, although not quite as detailed. Finally, after the male voice mentions "the world's most immersive movie experience begins...", the IMAX logo dissolves in. After a couple of seconds, the announcer finishes his sentence with "...now." Right as he completes the sentence, one final flash with a sphere around it hits the screen, before fading out. | ||
'''Variant:''' In the [[IMAX at AMC|IMAX AMC]] variant, there is more red, due to the partnership with [[AMC Theatres]]. | '''Variant:''' In the [[IMAX at AMC|IMAX AMC]] variant, there is more red, due to the partnership with [[AMC Theatres]]. | ||
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'''Technique:''' CGI. | '''Technique:''' CGI. | ||
'''Audio:''' Two main voiceovers, a male leader (Jonathan Cook) and a female assistant. Additionally, other sounds include mechanical whirring sounds, high-tech audio noises, and a short piano ditty | '''Audio:''' Two main voiceovers, a male leader (Jonathan Cook) and a female assistant. Additionally, other sounds include mechanical whirring sounds, high-tech audio noises, and a short piano ditty. | ||
'''Audio Variants:''' In Brazilian theaters, the voiceovers are in Portuguese. | '''Audio Variants:''' In Brazilian theaters, the voiceovers are in Portuguese. | ||
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{{YouTube|id=rQOA-24VWvI|id2=nQKxTq4j1gA|id3=oyGRyXZiNXQ|id4=9nZ83Bo0iMM}} | {{YouTube|id=rQOA-24VWvI|id2=nQKxTq4j1gA|id3=oyGRyXZiNXQ|id4=9nZ83Bo0iMM}} | ||
'''Visuals:''' Same as the 3rd logo, but the blue CGI environment looks more enhanced and appears to be in space. The first three words, shown against the film backdrop, now read "{{font|impact|PREPARE}}... {{font|impact|TO}}... {{font|impact|BELIEVE}}". The phrases in the countdown now read "MIND-BLOWING IMAGES", "EARTH SHATTERING SOUND", and "THE ULTIMATE MOVIE EXPERIENCE", respectively. Also, the words and numbers are now | '''Visuals:''' Same as the 3rd logo, but the blue CGI environment looks more enhanced and appears to be in space. The first three words, shown against the film backdrop, now read "{{font|impact|PREPARE}}... {{font|impact|TO}}... {{font|impact|BELIEVE}}". The phrases in the countdown now read "MIND-BLOWING IMAGES", "EARTH SHATTERING SOUND", and "THE ULTIMATE MOVIE EXPERIENCE", respectively. Also, the words and numbers are now silver instead of a metallic blue, and the phrase from the DMR variant of the previous logo, "DIGITALLY TRANSFORMED... THE ULTIMATE MOVIE EXPERIENCE", now reads "WATCH A MOVIE... OR BE PART OF ONE" and is now shown before native IMAX productions as well. The text appears over a moving blue starfield. As the ring passes over the IMAX logo, a silver line with the text "{{font|Impact|- IS BELIEVING -}}" underneath it are wiped in below the logo. The whole thing then fades out, leaving a thin, blue silhouette of one of the rings that shines as it moves off-screen and a flash in the middle of the screen. | ||
'''Variants:''' | '''Variants:''' | ||
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{{YouTube|id=xRjqrySNuWE}} | {{YouTube|id=xRjqrySNuWE}} | ||
'''Visuals:''' On a black background, there is the IMAX logo, the first half lit in blue, and the other half dim. The full logo starts to light up after a few seconds, retaining a blue glow around it. The sequence starts to zoom in to the logo. While that happens, the logo transforms from a glossy texture to a futuristic city skyline. A full view of the city is later shown as it appears to be entering a very high-tech tunnel. A diamond suddenly pops up and shoots out | '''Visuals:''' On a black background, there is the IMAX logo, the first half lit in blue, and the other half dim. The full logo starts to light up after a few seconds, retaining a blue glow around it. The sequence starts to zoom in to the logo. While that happens, the logo transforms from a glossy texture to a futuristic city skyline. A full view of the city is later shown as it appears to be entering a very high-tech tunnel. A diamond suddenly pops up and shoots out purple-blue-green color. Then a video reel that is meant to look like a film strip (a la [[Walt Disney Studios Home Entertainment]]) of a racing automobile speeds across a track. The screen pans around the race car in driver's view, putting 2 more racing cars in view. It then starts to travel at lightspeed, teleporting to a blue background with what seems to be blurred circles forming a circle as the screen zooms through it. Audio visualization waves pop up from the left and right of the screen. The waves later fade out and fade back in as one wave, shown at the center of the screen, then later the bottom. Mini-explosions occur, causing the scene to change. There is a pin falling to what seems to be sand (or dirt) specks. The pin bounces and shines. Change of scene: On a very starry night, there is a plane starting to take off. The plane starts to leave wavy streaks behind it, later to become a solid to form the IMAX logo. After a few seconds, the screen zooms past the logo. | ||
'''Technique:''' CGI by design artist Timothy Evans. | '''Technique:''' CGI by design artist Timothy Evans. | ||
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}} | }} | ||
'''Visuals:''' Various crystals are shown as the text "CRYSTAL CLEAR IMAGES" appears on screen. Then there is a spiky, metallic layer pulse with what is presumably the intended audio of the logo, the text "IMMERSIVE SOUND" appearing to the left. An explosion of blue and | '''Visuals:''' Various crystals are shown as the text "CRYSTAL CLEAR IMAGES" appears on screen. Then there is a spiky, metallic layer pulse with what is presumably the intended audio of the logo, the text "IMMERSIVE SOUND" appearing to the left. An explosion of blue and silver energy occurs, followed by an explosion that includes some normal colored fire but is mostly magenta. Purple and turquoise crystal-like energy forms as "WIDER COLOR SPECTRUM" appears to its right. What almost looks like a pulsing pelt of fur made of gold is shown with the text "EXCLUSIVITY". Finally many rainbow pins of light form an iris-like shape as the text "ADVANCED THEATER TECHNOLOGY" appears to the bottom right. The IMAX logo forms in an unknown way. | ||
'''Technique:''' CGI by Michael Daniels at Devastudios. | '''Technique:''' CGI by Michael Daniels at Devastudios. |