CBS Media Ventures: Difference between revisions
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CBS Media Ventures logo (2021).jpg | CBS Media Ventures logo (2021).jpg | ||
CBS Media Ventures logo (2021, byline version).png | CBS Media Ventures logo (2021, byline version).png | ||
CBS Media Ventures (2022, Paramount byline).PNG | |||
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{{YouTube|id=O4gDzTm9OfA|id2=ZDY0FIujmHI|id3=kbHlD-x16Nw|id4=8zqv_W5Q2LU|id5=6S3eOETh7SQ|id6=tsuPrQO0aok|id7=A9sXC8D0pJI|id8=s5QrTfuJiTQ}} | {{YouTube|id=O4gDzTm9OfA|id2=ZDY0FIujmHI|id3=kbHlD-x16Nw|id4=8zqv_W5Q2LU|id5=6S3eOETh7SQ|id6=tsuPrQO0aok|id7=A9sXC8D0pJI|id8=s5QrTfuJiTQ}} | ||
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'''Logo:''' Same as the 2020 CBS Studios logo (itself a variation of [[CBS National IDs|CBS' 2020 ID]]), except it reads "{{font color|#0080FF|'''CBS'''}} MEDIA VENTURES" instead of "{{font color|#0080FF|'''CBS''' STUDIOS}}", and "MEDIA VENTURES" is in white and not in {{font color|#0080FF|blue}}. | '''Logo:''' Same as the 2020 CBS Studios logo (itself a variation of [[CBS National IDs|CBS' 2020 ID]]), except it reads "{{font color|#0080FF|'''CBS'''}} MEDIA VENTURES" instead of "{{font color|#0080FF|'''CBS''' STUDIOS}}", and "MEDIA VENTURES" is in white and not in {{font color|#0080FF|blue}}. | ||
''' | <!--T:14--> | ||
'''Bylines:''' | |||
* January 11, 2021-March 15, 2022: "A '''VIACOMCBS''' COMPANY" | * January 11, 2021-March 15, 2022: "A '''VIACOMCBS''' COMPANY" | ||
* March 15, 2022-: "A PARAMOUNT COMPANY" | * March 15, 2022-: "A PARAMOUNT COMPANY" | ||
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'''Variants:''' | '''Variants:''' | ||
*There was an alternative version that is the same as the normal logo, but with the tagline "PRODUCTION + LICENSING + AD SALES & PARTNERSHIPS" (like CBS' "LIVE + ON DEMAND + STREAMING" tagline in the promos) appearing word-by-word in sync with the last 3 notes of the jingle, similar to CBS' 2020 ID. This is basically a reference to the company's evolution to becoming a company that licenses, produces and/or distributes first-run programs, as well as handling national barter advertising sales for third-party companies. | *There was an alternative version that is the same as the normal logo, but with the tagline "PRODUCTION + LICENSING + AD SALES & PARTNERSHIPS" (like CBS' "LIVE + ON DEMAND + STREAMING" tagline in the promos) appearing word-by-word in sync with the last 3 notes of the jingle, similar to CBS' 2020 ID. This is basically a reference to the company's evolution to becoming a company that licenses, produces and/or distributes first-run programs, as well as handling national barter advertising sales for third-party companies. | ||
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*This logo is normally animated at 30fps, but on ''Hot Bench'', as well as Antfood's CBS jingle montage and case study videos on Vimeo, the logo is animated at 24 fps. The latter video only has the Eyemark sliding to the left. | *This logo is normally animated at 30fps, but on ''Hot Bench'', as well as Antfood's CBS jingle montage and case study videos on Vimeo, the logo is animated at 24 fps. The latter video only has the Eyemark sliding to the left. | ||
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'''FX/SFX:''' Same as the 2020 CBS Studios logo, which is done by Gretel. | '''FX/SFX:''' Same as the 2020 CBS Studios logo, which is done by Gretel. | ||
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'''Music/Sounds:''' A more string-based arrangement of the 2020 CBS jingle by Antfood. No camera shutter is heard. According to Antfood's case study, they want to unify the CBS brand by creating a five note melody based on the classic "This is CBS" voiceover. They used CBS manufactured instruments including a Rhodes piano and Fender guitars. This can be seen [https://vimeo.com/566808738 here]. Other shows such as ''Hot Bench'' and ''Rachael Ray'' on some occasions have the end credits theme play over the logo. | '''Music/Sounds:''' A more string-based arrangement of the 2020 CBS jingle by Antfood. No camera shutter is heard. According to Antfood's case study, they want to unify the CBS brand by creating a five note melody based on the classic "This is CBS" voiceover. They used CBS manufactured instruments including a Rhodes piano and Fender guitars. This can be seen [https://vimeo.com/566808738 here]. Other shows such as ''Hot Bench'' and ''Rachael Ray'' on some occasions have the end credits theme play over the logo. | ||
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'''Availability:''' Current. CBS introduced the logo on the ''Variety'' website the day the rebrand was announced and began replacing the CBS Television Distribution logo on first-run programs it distributes, starting with the January 11, 2021 episodes of ''Inside Edition'' and ''Entertainment Tonight''. ''Jeopardy!'' and ''Wheel of Fortune'' began using the logo starting with their respective January 18, 2021 episodes. | '''Availability:''' Current. CBS introduced the logo on the ''Variety'' website the day the rebrand was announced and began replacing the CBS Television Distribution logo on first-run programs it distributes, starting with the January 11, 2021 episodes of ''Inside Edition'' and ''Entertainment Tonight''. ''Jeopardy!'' and ''Wheel of Fortune'' began using the logo starting with their respective January 18, 2021 episodes. | ||
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'''Editor's Note:''' The logo's a breath of fresh air compared to the CBS Television Distribution logo, but is also an effort to expand CBS' brand unity. It's not intended to have much variation, but at least the music is a little different compared to its network counterpart. | '''Editor's Note:''' The logo's a breath of fresh air compared to the CBS Television Distribution logo, but is also an effort to expand CBS' brand unity. It's not intended to have much variation, but at least the music is a little different compared to its network counterpart. | ||
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{{TV-Navbox}}{{Navbox-Paramount}} | {{TV-Navbox}}{{Navbox-Paramount}} | ||
[[Category:Paramount Global]] | [[Category:Paramount Global]] | ||