CBS Media Ventures: Difference between revisions
Jump to navigation
Jump to search
→(January 11, 2021-)
imported>MJ2003 |
imported>TheRealMarcel2000 |
||
| Line 106: | Line 106: | ||
'''Music/Sounds Trivia:''' According to Antfood's case study, they want to unify the CBS brand by creating a five note melody based on the classic "This is CBS" voiceover. They used CBS manufactured instruments including a Rhodes piano and Fender guitars. This can be seen [https://vimeo.com/566808738 here]. | '''Music/Sounds Trivia:''' According to Antfood's case study, they want to unify the CBS brand by creating a five note melody based on the classic "This is CBS" voiceover. They used CBS manufactured instruments including a Rhodes piano and Fender guitars. This can be seen [https://vimeo.com/566808738 here]. | ||
'''Availability:''' Current. CBS introduced the logo on the ''Variety'' website the day the rebrand was announced and began replacing the CBS Television Distribution logo on first-run programs it distributes, starting with the January 11, 2021 episodes of ''Inside Edition'' and ''Entertainment Tonight''. ''Jeopardy!'' and ''Wheel of Fortune'' began using the logo starting with their respective January 18, 2021 episodes. Don't expect to see this logo on shows syndicated by Fox First Run and [[Debmar-Mercury]] such as Divorce Court, Family Feud, Caught in Providence, 25 Words or Less and Sherri as they handled ad sales. | '''Availability:''' Current. CBS introduced the logo on the ''Variety'' website the day the rebrand was announced and began replacing the CBS Television Distribution logo on first-run programs it distributes, starting with the January 11, 2021 episodes of ''Inside Edition'' and ''Entertainment Tonight''. ''Jeopardy!'' and ''Wheel of Fortune'' began using the logo starting with their respective January 18, 2021 episodes. Don't expect to see this logo on shows syndicated by Fox First Run and [[Debmar-Mercury]] such as ''Divorce Court'', ''Family Feud'', ''Caught in Providence'', ''25 Words or Less'' and ''Sherri'' as they handled ad sales. | ||
'''Legacy:''' The logo's a breath of fresh air compared to the CBS Television Distribution logo, but is also an effort to expand CBS' brand unity. It's not intended to have much variation, but at least the music is a little different compared to its network counterpart. The Paramount byline is a throwback to the 1999-2004 [[Viacom Productions]] logo (with the notable exception of the font). | '''Legacy:''' The logo's a breath of fresh air compared to the CBS Television Distribution logo, but is also an effort to expand CBS' brand unity. It's not intended to have much variation, but at least the music is a little different compared to its network counterpart. The Paramount byline is a throwback to the 1999-2004 [[Viacom Productions]] logo (with the notable exception of the font). | ||