American Public Television: Difference between revisions
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===Background=== | ===Background=== | ||
APT was founded in 1961 as the Eastern Educational Television Network (EEN), distributing public TV shows such as ''The French Chef'', ''Mister Rogers' Neighborhood'', and ''Washington Week'' to public television stations on a regional basis, and then nationwide when NET (now PBS) was formed. They changed their name to Interregional Program Service in the 1980s (though it still used the old name on some shows, such as ''Travels in Europe with Rick Steves'', until 1992), became American Program Service (APS) in 1992, and changed to their current name, American Public Television in 1999. It didn't appear to use a logo until 1970, and then stopped using its own logo for nearly two decades after that. | |||
===1st Logo (1970-1975)=== | ===1st Logo (1970-1975)=== | ||
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'''Logo:''' Against a black background, we see six overlapping circles of varying sizes. In the center is a compass with the north, west, and south arrows pointing to the innermost circle and the east arrow pointing to the outermost circle. Behind it is a seventh, smaller circle to which the four ordinal directions point. At its core is a black circle with "EEN" inside it. To the right is the text | '''Logo:''' Against a black background, we see six overlapping circles of varying sizes. In the center is a compass with the north, west, and south arrows pointing to the innermost circle and the east arrow pointing to the outermost circle. Behind it is a seventh, smaller circle to which the four ordinal directions point. At its core is a black circle with "EEN" inside it. To the right is the text | ||
Eastern<br> | <center>{{Big|Eastern<br>Educational<br>Network}}</center> | ||
Educational<br> | |||
Network | |||
in what appears to be ITC Avant Garde Gothic. | in what appears to be ITC Avant Garde Gothic. | ||
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'''Editor's Note:''' After ''Wall $treet Week'' became a PBS program around 1972, the EEN would not use another logo for two decades, by which point it had already rebranded itself twice. | '''Editor's Note:''' After ''Wall $treet Week'' became a PBS program around 1972, the EEN would not use another logo for two decades, by which point it had already rebranded itself twice. | ||
===2nd Logo (1992-1999)=== | ===2nd Logo (1992-1999)=== | ||
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'''Nickname:''' "A Production of..." | '''Nickname:''' "A Production of..." | ||
'''Logo:''' On a maroon | '''Logo:''' On a {{Font color|firebrick|maroon}} background, we see the text | ||
AMERICAN PROGRAM<br> | <center>{{Font|Times New Roman|'''A PRESENTATION OF<br>{{Huge|AMERICAN PROGRAM<br>SERVICE}}'''}} | ||
SERVICE | |||
in Copperplate, which zooms in slightly. There is a shining wipe on the text. | in Copperplate, which zooms in slightly. There is a shining wipe on the text. | ||
'''Variant:''' There is a variant which has "BOSTON" under the text. | '''Variant:''' There is a variant which has "{{Font|Times New Roman|'''BOSTON'''}}" under the text. | ||
'''FX/SFX:''' The name zooming in, and the "shimmer". | '''FX/SFX:''' The name zooming in, and the "shimmer". | ||
| Line 49: | Line 45: | ||
'''Editor's Note:''' Very much a simple logo. Despite looking like a placeholder, this logo was used for eight years. | '''Editor's Note:''' Very much a simple logo. Despite looking like a placeholder, this logo was used for eight years. | ||
===3rd Logo (1994-April 25?, 1999)=== | ===3rd Logo (1994-April 25?, 1999)=== | ||
{{YouTube|id=x89bwxH20hQ}} | |||
'''Nicknames:''' "APS", "Programs For Public Television" | '''Nicknames:''' "APS", "Programs For Public Television" | ||
'''Logo:''' On a black background with 2 orange/brown squares, we the letters "Aps" in orange/brown with the words "American Program Service" below the letters zooming out from us, with the "p" slightly on top of the "A", a white bracket revealing the "p", and a black bracket revealing the "s". Once the letters shift into place, the words: | '''Logo:''' On a black background with 2 {{Font color|darkorange|orange/brown}} squares, we the letters "{{Font color|darkorange|{{Font|Impact|{{Big|Aps}}}}}}" in orange/brown with the words "{{Font|Courier|American Program Service}}" below the letters zooming out from us, with the "{{Font color|darkorange|{{Font|Impact|{{Big|p}}}}}}" slightly on top of the "{{Font color|darkorange|{{Font|Impact|{{Big|A}}}}}}", a white bracket revealing the "{{Font color|darkorange|{{Font|Impact|{{Big|p}}}}}}", and a black bracket revealing the "{{Font color|darkorange|{{Font|Impact|{{Big|s}}}}}}". Once the letters shift into place, the words: | ||
________ | <center>{{Big|________<br>'''Programs'''<br>For Public<br>Television}}</center> | ||
Programs<br> | |||
For Public<br> | |||
Television | |||
appear below the letters "ps", while a small flash appears above the "A" in the top left hand corner. Also, one of the squares disappears, leaving one square in the background, which rotates. | appear below the letters "{{Font color|darkorange|{{Font|Impact|{{Big|ps}}}}}}", while a small flash appears above the "{{Font color|darkorange|{{Font|Impact|{{Big|A}}}}}}" in the top left hand corner. Also, one of the squares disappears, leaving one square in the background, which rotates. | ||
'''FX/SFX:''' The animation in the logo. | '''FX/SFX:''' The animation in the logo. | ||
| Line 72: | Line 66: | ||
'''Editor's Note:''' A good effort for its time. It also bears the first appearance of the familiar APT theme. | '''Editor's Note:''' A good effort for its time. It also bears the first appearance of the familiar APT theme. | ||
===4th Logo (April 26?, 1999-2010; July 25, 2014)=== | ===4th Logo (April 26?, 1999-2010; July 25, 2014)=== | ||
{{YouTube|id=wGcmpcRsncA|id2=ZDDsUmfi5sw|id3=5OkugXoK58U}} | |||
'''Nickname:''' "The Squares" | '''Nickname:''' "The Squares" | ||
'''Logo:''' On a black background, we see two squares, one with white outlining and the other with red outlining, shifting throughout, and each one is blue with watermarks of the name on them. Then a red outline forms another square, which appears in the same color | '''Logo:''' On a black background, we see two squares, one with white outlining and the other with {{Font color|red|red}} outlining, shifting throughout, and each one is {{Font color|blue|blue}} with watermarks of the name on them. Then a {{Font color|red|red}} outline forms another square, which appears in the same color and with watermarks of the name as it finishes, with the text "'''American Public Television'''" on it in a somewhat squashed version of Helvetica. | ||
'''Variants:''' | '''Variants:''' | ||
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'''Availability:''' Uncommon, but when it was in use, it was basically the PBS equivalent to Sony Pictures Television. It was tacked onto the end of practically every program shown on PBS during the period, such as ''The Saddle Club'' and ''A Place of Our Own'', as well as shows on independent public TV stations such as KCET and on the digital broadcast network Create (which APT partially owns). With the logo ending in 2008 and being replaced by the 5th logo, its presence has dipped down, but it can still be found on older prints of programs on PBS. It made an appearance on the 2010 documentary ''Greece: Quest For the Gods''. Though APT normally doesn't show its logos at the end of ''The McLaughlin Group'', this made a surprise appearance on a 2009 episode thereof. The original 1999 variant strangely appears before the 1993 Connecticut Public Television logo on a 2014 episode of ''Scully: The World Show''. | '''Availability:''' Uncommon, but when it was in use, it was basically the PBS equivalent to Sony Pictures Television. It was tacked onto the end of practically every program shown on PBS during the period, such as ''The Saddle Club'' and ''A Place of Our Own'', as well as shows on independent public TV stations such as KCET and on the digital broadcast network Create (which APT partially owns). With the logo ending in 2008 and being replaced by the 5th logo, its presence has dipped down, but it can still be found on older prints of programs on PBS. It made an appearance on the 2010 documentary ''Greece: Quest For the Gods''. Though APT normally doesn't show its logos at the end of ''The McLaughlin Group'', this made a surprise appearance on a 2009 episode thereof. The original 1999 variant strangely appears before the 1993 Connecticut Public Television logo on a 2014 episode of ''Scully: The World Show''. | ||
'''Editor's Note:''' This is a very memorable logo, but like the Sony Pictures Television logo, it | '''Editor's Note:''' This is a very memorable logo, but like the [[Sony Pictures Television]] logo, it was infamous for its omnipresence during its usage. Nowadays, it's seen in a more positive light due to its nice music and animation. It helps that, despite its (former) omnipresence, it never actually plastered over logos. | ||
===5th Logo (2008-February 5, 2011)=== | ===5th Logo (2008-February 5, 2011)=== | ||
'''Nickname:''' "The Squares II" | '''Nickname:''' "The Squares II" | ||
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'''Editor's Note:''' A decent update to the last logo. | '''Editor's Note:''' A decent update to the last logo. | ||
===6th Logo (February 6, 2011- )=== | ===6th Logo (February 6, 2011- )=== | ||
{{YouTube|id=BApKDTjo8eM|id2=ZDDsUmfi5sw|id3=5OkugXoK58U}} | |||
'''Nicknames:''' "Shady Squares", "The 50th Anniversary Logo" | '''Nicknames:''' "Shady Squares", "The 50th Anniversary Logo" | ||
'''Logo:''' On a shady steel gray/blue gradient background, we see the words "American Public Television" in the Times New Roman font | '''Logo:''' On a shady {{Font color|darkgray|steel gray}}/{{Font color|blue|blue}} gradient background, we see the words "{{Font|Times New Roman|'''American Public Television'''}}" appear in the Times New Roman font. Then, several blue/aqua/white-textured squares zoom out from the sides of the screen and the URL "aptonline.org" appears below. | ||
'''Trivia:''' This logo was made by Zydeco Design as part of a rebrand of APT coinciding with the latter's 50th anniversary. | '''Trivia:''' This logo was made by Zydeco Design as part of a rebrand of APT coinciding with the latter's 50th anniversary. | ||
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'''Editor's Note:''' Simple but effective. However, the 1994 theme does not fit well with this logo. | '''Editor's Note:''' Simple but effective. However, the 1994 theme does not fit well with this logo. | ||
{{Navbox-PBS}}{{TV-Navbox}} | |||
[[Category:Television Logos]] | [[Category:Television Logos]] | ||