Marvel Studios: Difference between revisions
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→7th Logo (October 13, 2016- )
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'''FX/SFX:''' A combination of elements of the 4th and 5th logos, plus the new element of the zooming of the Marvel superheroes. Amazing CGI, done by PERCEPTION. | '''FX/SFX:''' A combination of elements of the 4th and 5th logos, plus the new element of the zooming of the Marvel superheroes. Amazing CGI, done by PERCEPTION. | ||
'''FX/SFX Trivia:''' According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here]. | '''FX/SFX Trivia:''' According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio, [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here]. | ||
'''Music/Sounds:''' A heroic orchestral fanfare composed by Michael Giacchino. Starting with ''Guardians of the Galaxy Vol. 2'', the fanfare is slightly re-orchestrated with an emphasis on percussion. | '''Music/Sounds:''' A heroic orchestral fanfare composed by Michael Giacchino. Starting with ''Guardians of the Galaxy Vol. 2'', the fanfare is slightly re-orchestrated with an emphasis on percussion. | ||