Marvel Studios: Difference between revisions
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→4th Logo (April 29, 2002- )
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'''Nicknames:''' "The Flipbook", "The Zoom Out", "Phase One" | '''Nicknames:''' "The Flipbook", "The Zoom Out", "Phase One" | ||
'''Logo:''' On a {{Font color|red|red}}-tinted background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "MARVEL", now in its current logotype, zooms out, fades in as a black outline. As the panels fade into a simple {{Font color|red|red}} gradient background, the "MARVEL" logo fades into a solid white color. As the background is finished, "MARVEL" continues to zoom away as the logo fades out. | '''Logo:''' On a {{Font color|red|red}}-tinted background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "'''MARVEL'''", now in its current logotype, zooms out, fades in as a black outline. As the panels fade into a simple {{Font color|red|red}} gradient background, the "'''MARVEL'''" logo fades into a solid white color. As the background is finished, "'''MARVEL'''" continues to zoom away as the logo fades out. | ||
'''Trivia:''' This logo was made by Prologue Films and Imaginary Forces. This logo was directed by Kyle Cooper, and according to ''Spider-Man'' producer Laura Ziskin, received an ovation at the film's world premiere. | '''Trivia:''' This logo was made by Prologue Films and Imaginary Forces. This logo was directed by Kyle Cooper, and according to ''Spider-Man'' producer Laura Ziskin, received an ovation at the film's world premiere. | ||
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* Sometimes, the comic pages shown in the logo are customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on ''Hulk,'' the background is {{Font color|green|green}}, and on the ''Fantastic Four'' movies, the background is {{Font color|blue|blue}}). | * Sometimes, the comic pages shown in the logo are customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on ''Hulk,'' the background is {{Font color|green|green}}, and on the ''Fantastic Four'' movies, the background is {{Font color|blue|blue}}). | ||
* A short/sped-up version of this logo was seen at the end of MTV's ''Spider-Man: The New Animated Series'' from 2003. Some Marvel video games use this variant. | * A short/sped-up version of this logo was seen at the end of MTV's ''Spider-Man: The New Animated Series'' from 2003. Some Marvel video games use this variant. | ||
*Starting with ''Iron Man'' in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line. | * Starting with ''Iron Man'' in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line. | ||
*There is a warp-speed version on ''Iron Man: Armored Adventures.'' | * There is a warp-speed version on ''Iron Man: Armored Adventures.'' | ||
*"MARVEL" is occasionally enclosed in a white rectangle, with the normally gradient {{Font color|red|red}} background being a solid color. Sometimes, the words "IN ASSOCIATION WITH" appear above the rectangle. The regular version of the rectangular variant was seen on ''Marvel's The Avengers'', ''The Amazing Spider-Man'', ''Iron Man 3'', and early episodes of ''Agents of S.H.I.E.L.D.'' The version with "IN ASSOCIATION WITH" above the rectangle was seen on ''Venom'', ''Spider-Man: Into the Spider-Verse'', ''The New Mutants'', ''Venom: Let There Be Carnage'', and ''Morbius''. At the beginning of episodes of the anime series ''Marvel's Future Avengers'', the Marvel logo quickly zooms out into its normal position, then slows down. | * "MARVEL" is occasionally enclosed in a white rectangle, with the normally gradient {{Font color|red|red}} background being a solid color. Sometimes, the words "IN ASSOCIATION WITH" appear above the rectangle. The regular version of the rectangular variant was seen on ''Marvel's The Avengers'', ''The Amazing Spider-Man'', ''Iron Man 3'', and early episodes of ''Agents of S.H.I.E.L.D.'' The version with "IN ASSOCIATION WITH" above the rectangle was seen on ''Venom'', ''Spider-Man: Into the Spider-Verse'', ''The New Mutants'', ''Venom: Let There Be Carnage'', and ''Morbius''. At the beginning of episodes of the anime series ''Marvel's Future Avengers'', the Marvel logo quickly zooms out into its normal position, then slows down. | ||
*An in-credit variant is seen at the end of ''X-Men'' and ''X2: X-Men United''. | * An in-credit variant is seen at the end of ''X-Men'' and ''X2: X-Men United''. | ||
*A still logo is seen on the GBA version of ''Fantastic Four'', and the TV spots for ''Venom: Let There Be Carnage''. | * A still logo is seen on the GBA version of ''Fantastic Four'', and the TV spots for ''Venom: Let There Be Carnage''. | ||
*Open-matte versions exist. | * Open-matte versions exist. | ||
'''Closing Variants:''' | '''Closing Variants:''' | ||
*The tail end of the logo, starting wherein "STUDIOS" appears under the Marvel logo. This was seen on films in the MCU up to ''Captain America: The First Avenger'' and with the exception of ''The Incredible Hulk'', in which the already-completed logo is in 3D. | * The tail end of the logo, starting wherein "STUDIOS" appears under the Marvel logo. This was seen on films in the MCU up to ''Captain America: The First Avenger'' and with the exception of ''The Incredible Hulk'', in which the already-completed logo is in 3D. | ||
*Another closing variant was introduced at the end of ''The Avengers'', which has the logo zoomed in and completely still. This was also seen on the ''Guardians of the Galaxy'' animated series. In the show's intro, the logo is seen; however, when its animation is mostly finished, the logo zooms out to reveal the show's title. The Marvel logo finishes its animation, and the show's intro finishes. | * Another closing variant was introduced at the end of ''The Avengers'', which has the logo zoomed in and completely still. This was also seen on the ''Guardians of the Galaxy'' animated series. In the show's intro, the logo is seen; however, when its animation is mostly finished, the logo zooms out to reveal the show's title. The Marvel logo finishes its animation, and the show's intro finishes. | ||
'''FX/SFX:''' The pages flipping downward, the forming and zooming of the Marvel logo. | '''FX/SFX:''' The pages flipping downward, the forming and zooming of the Marvel logo. | ||
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'''Availability:''' Current and common. It's seen on all Marvel-based movies, TV shows, and video games from 2002 onward, beginning with ''Spider-Man''. | '''Availability:''' Current and common. It's seen on all Marvel-based movies, TV shows, and video games from 2002 onward, beginning with ''Spider-Man''. | ||
*It was also used as a de-facto home entertainment logo on the DVD/Blu-Ray releases of ''The Avengers'' and ''Iron Man 3'' (along with the Paramount Home | * It was also used as a de-facto home entertainment logo on the DVD/Blu-Ray releases of ''The Avengers'' and ''Iron Man 3'' (along with the [[Paramount Home Entertainment]] logo). | ||
*After ''Thor: The Dark World'' and ''Doctor Strange'' introduced new Marvel Studios logos described below and Marvel Studios regained control of Spider-Man in 2015 and the X-Men, Fantastic Four and Deadpool characters in 2019 (as a result of Disney's purchase of Fox), the only Marvel films still using this logo are those released by Sony, like ''Venom'' and ''Spider-Man: Into the Spider-Verse''. | * After ''Thor: The Dark World'' and ''Doctor Strange'' introduced new Marvel Studios logos described below and Marvel Studios regained control of Spider-Man in 2015 and the X-Men, Fantastic Four and Deadpool characters in 2019 (as a result of Disney's purchase of Fox), the only Marvel films still using this logo are those released by Sony, like ''Venom'' and ''Spider-Man: Into the Spider-Verse''. | ||
*The last MCU film to use this logo is ''Iron Man 3'', and the final ''X-Men'' film to use this logo is ''The New Mutants'' (also the only Marvel film to use the new 20th Century Studios logo). | * The last MCU film to use this logo is ''Iron Man 3'', and the final ''X-Men'' film to use this logo is ''The New Mutants'' (also the only Marvel film to use the new [[20th Century Studios]] logo). | ||
*It was also spotted in ''The Avengers'' table of Zen Studios' ''Marvel Pinball'' series within the ''Pinball FX / Zen Pinball'' series. | * It was also spotted in ''The Avengers'' table of Zen Studios' ''Marvel Pinball'' series within the ''Pinball FX / Zen Pinball'' series. | ||
*It was seen on the trailers for ''Punisher: War Zone'' (with the movie and later trailers itself use the [[Marvel Knights]] logo) | * It was seen on the trailers for ''Punisher: War Zone'' (with the movie and later trailers itself use the [[Marvel Knights]] logo) | ||
*Since Marvel Studios assumed control of [[20th Century Studios|20th Century Fox]]'s Marvel film rights and will implement them into the Marvel Cinematic Universe, it's likely that the only films still using this logo will be the ''Sony's Spider-Man Universe'' and the animated ''Spider-Verse'' films. | * Since Marvel Studios assumed control of [[20th Century Studios|20th Century Fox]]'s Marvel film rights and will implement them into the Marvel Cinematic Universe, it's likely that the only films still using this logo will be the ''Sony's Spider-Man Universe'' and the animated ''Spider-Verse'' films. | ||
'''Editor's Note:''' While simplistic, it's very effective. The longevity of the logo is quite remarkable and attributes to how well-known it is among Marvel and logo fans. | '''Editor's Note:''' While simplistic, it's very effective. The longevity of the logo is quite remarkable and attributes to how well-known it is among Marvel and logo fans. | ||