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In 1996, the company formed '''Marvel Studios''' and signed a seven-year development deal with [[20th Century Studios|20th Century Fox]] to produce movies based on some of their franchises, and soon signed a deal with [[Artisan Entertainment]] as well.
In 1996, the company formed '''Marvel Studios''' and signed a seven-year development deal with [[20th Century Studios|20th Century Fox]] to produce movies based on some of their franchises, and soon signed a deal with [[Artisan Entertainment]] as well.


Marvel would eventually license their properties to other studios, which was distributed such as [[New Line Cinema]] (for ''Blade''), [[Universal Studios]] (for ''Hulk''), [[20th Century Studios|20th Century Fox]] (for ''X-Men, Daredevil, Elektra,'' and ''Fantastic Four''), [[Paramount Pictures]] (for ''Iron Man'' and ''The Avengers''), [[Sony Pictures Entertainment]] (for Spider-Man and Ghost Rider), and the mini-major studio [[Lionsgate Films]] (while Sony Pictures Entertainment also distributed outside of U.S. for ''The Punisher'') for films and television.
Marvel would eventually license their properties to other studios, which was distributed such as [[New Line Cinema]] (for ''Blade''), [[Universal Studios]] (for ''Hulk''), [[20th Century Studios|20th Century Fox]] (for ''X-Men, Daredevil, Elektra,'' and ''Fantastic Four''), [[Paramount Pictures]] (for ''Iron Man'' and ''The Avengers''), [[Sony Pictures Entertainment]] (for ''Spider-Man and Ghost Rider''), and the mini-major studio [[Lionsgate Films]] (while Sony Pictures Entertainment also distributed outside of U.S. for ''The Punisher'') for films and television.


On August 31, 2009, The Walt Disney Company announced to acquire Marvel Entertainment; the transaction was finalized on December 31. However, due to grandfathered contracts, Fox retained the film rights to the X-Men and Fantastic Four franchises until 2019, when the rights went back to Marvel due to Disney’s purchase of Fox.
On August 31, 2009, The Walt Disney Company announced to acquire Marvel Entertainment; the transaction was finalized on December 31. However, due to grandfathered contracts, Fox retained the film rights to the ''X-Men'' and ''Fantastic Four'' franchises until 2019, when the rights went back to Marvel due to Disney’s purchase of Fox.


Marvel/Disney made a deal with Sony to share control of ''Spider-Man'' in 2015 while the rest of the characters' licenses lapsed and reverted back to Disney. Coincidentally, Disney already had the rights to the Marvel Productions library due to their acquisition of Fox Family Worldwide eight years before the purchase.
Marvel/Disney made a deal with Sony to share control of ''Spider-Man'' in 2015 while the rest of the characters' licenses lapsed and reverted back to Disney. Coincidentally, Disney already had the rights to the Marvel Productions library due to their acquisition of Fox Family Worldwide eight years before the purchase.
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* A different logo was used on ''Spider-Man: The Animated Series'' since the second season. It featured the "Marvel/M" combination tilting and zooming out to face us. In the "'''M'''", is an animation footage of Spider-Man on three squares each. Once the "'''M'''" reaches its position, it flashes and "'''''Films'''''" is written, in script. The background is a space BG and the New World byline and the copyright stamp appear below once the logo forms.
* A different logo was used on ''Spider-Man: The Animated Series'' since the second season. It featured the "Marvel/M" combination tilting and zooming out to face us. In the "'''M'''", is an animation footage of Spider-Man on three squares each. Once the "'''M'''" reaches its position, it flashes and "'''''Films'''''" is written, in script. The background is a space BG and the New World byline and the copyright stamp appear below once the logo forms.


'''FX/SFX:''' Just the "pinging" for the regular, but the Spidey logo had the tilting and flash.
'''FX/SFX:''' Nice 2D computer animation for 1994.


'''Music/Sounds:''' The end of the show's theme.
'''Music/Sounds:''' The end of the show's theme.
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* The Netflix prints of these shows plastered them with the 5th logo.
* The Netflix prints of these shows plastered them with the 5th logo.
* This is kept intact on BVHE releases of ''The Incredible Hulk.''
* This is kept intact on BVHE releases of ''The Incredible Hulk.''
'''Legacy:''' Nice animation for 1994. However, the tilting and flash on Spidey's logo was somehow fake.


=== 2nd Logo (September 21, 1997-May 16, 1998) ===
=== 2nd Logo (September 21, 1997-May 16, 1998) ===
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'''Variant:''' On ''Silver Surfer'', the text "Based on the Marvel Comics Characters" appears below this logo.
'''Variant:''' On ''Silver Surfer'', the text "Based on the Marvel Comics Characters" appears below this logo.


'''FX/SFX:''' The spinning globe, the flying words, and flashing logos.
'''FX/SFX:''' CGI animation.


'''Music/Sounds:''' The end of the show's theme.
'''Music/Sounds:''' The end of the show's theme.
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* Reruns of both these shows on Disney XD kept this, and can currently be seen on their Disney+ prints, but Netflix prints plastered this with the 5th logo.
* Reruns of both these shows on Disney XD kept this, and can currently be seen on their Disney+ prints, but Netflix prints plastered this with the 5th logo.


'''Legacy:''' Not as bad as the Marvel Entertainment logo.
'''Legacy:''' Not as bad as the Marvel Entertainment Group logo.


===3rd Logo (October 2, 1999-May 17, 2004)===
===3rd Logo (October 2, 1999-May 17, 2004)===
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'''Legacy:''' Although the loud phasing sound could get to some, the CGI in this logo is amazing and better compared to the previous logos.
'''Legacy:''' Although the loud phasing sound could get to some, the CGI in this logo is amazing and better compared to the previous logos.


===4th Logo (April 29, 2002- )===
===4th Logo (April 29, 2002-)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Marvel (2002).png
File:Marvel (2002).png
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* Another closing variant was introduced at the end of ''The Avengers'', which has the logo zoomed in and completely still. This was also seen on the ''Guardians of the Galaxy'' animated series. In the show's intro, the logo is seen; however, when its animation is mostly finished, the logo zooms out to reveal the show's title. The Marvel logo finishes its animation, and the show's intro finishes.
* Another closing variant was introduced at the end of ''The Avengers'', which has the logo zoomed in and completely still. This was also seen on the ''Guardians of the Galaxy'' animated series. In the show's intro, the logo is seen; however, when its animation is mostly finished, the logo zooms out to reveal the show's title. The Marvel logo finishes its animation, and the show's intro finishes.


'''FX/SFX:''' The pages flipping downward, the forming and zooming of the Marvel logo.  
'''FX/SFX:''' 2D computer animation.  


'''Music/Sounds:''' None, the movie's opening theme, the end title theme from any show, or the sound of pages flipping.
'''Music/Sounds:''' None, the movie's opening theme, the end title theme from any show, or the sound of pages flipping.
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'''Legacy:''' While simplistic, it's very effective. The longevity of the logo is quite remarkable and attributes to how well-known it is among Marvel and logo fans.
'''Legacy:''' While simplistic, it's very effective. The longevity of the logo is quite remarkable and attributes to how well-known it is among Marvel and logo fans.


===5th Logo (October 22, 2013- )===
===5th Logo (October 22, 2013-)===


<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
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'''Trivia:''' Some films usually have the prologue, which is right before the logo.
'''Trivia:''' Some films usually have the prologue, which is right before the logo.


'''FX/SFX:''' Same as the previous logo, plus the addition of the CGI letters. Like the previous logo, this was created by Imaginary Forces (A behind-the-scenes featurette can be seen on [https://imaginaryforces.com/project/marvel-studios their website].).  
'''FX/SFX:''' CGI animation. Like the previous logo, this was created by Imaginary Forces (A behind-the-scenes featurette can be seen on [https://imaginaryforces.com/project/marvel-studios their website].).  


'''Music/Sounds:''' A heroic theme composed by Brian Tyler. However, some films used the opening theme of the movie.
'''Music/Sounds:''' A heroic theme composed by Brian Tyler. However, some films used the opening theme of the movie.
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* A still version with a solid {{Font color|red|red}} background and solid white text appears at the end of every MCU film starting with ''Guardians of the Galaxy Vol. 2'', except for ''Spider-Man'' films in the MCU, as they are distributed by Sony. This is followed by a black screen with white text reading "Distributed by WALT DISNEY STUDIOS MOTION PICTURES".
* A still version with a solid {{Font color|red|red}} background and solid white text appears at the end of every MCU film starting with ''Guardians of the Galaxy Vol. 2'', except for ''Spider-Man'' films in the MCU, as they are distributed by Sony. This is followed by a black screen with white text reading "Distributed by WALT DISNEY STUDIOS MOTION PICTURES".


'''FX/SFX:''' A combination of elements of the 4th and 5th logos, plus the new element of the zooming of the Marvel superheroes. In the Special Presentation variant, multicolored streaks of light flying across the screen, switching to from left to right then the word zooming out and revealing the words. Amazing CGI, both done by PERCEPTION.
'''FX/SFX:''' Amazing CGI; both the main and Special Presentation variants were done by PERCEPTION.


'''FX/SFX Trivia:''' According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio,  [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here].
'''FX/SFX Trivia:''' According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio,  [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here].
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