Marvel Studios: Difference between revisions

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Marvel Studios (view source)

Revision as of 07:08, 22 November 2022

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'''Nicknames:''' "The Flipbook", "The Zoom Out", "Phase One"
'''Nicknames:''' "The Flipbook", "The Zoom Out", "Phase One"


'''Logo:''' On a {{Font color|red|red}}-tinted background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "'''MARVEL'''", now in its current logotype, zooms out, fades in as a black outline. As the panels fade into a simple {{Font color|red|red}} gradient background, the "'''MARVEL'''" logo fades into a solid white color. As the background is finished, "'''MARVEL'''" continues to zoom away as the logo fades out.
'''Logo:''' On a {{color|red}}-tinted background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "'''MARVEL'''", now in its current logotype, zooms out, fades in as a black outline. As the panels fade into a simple {{color|red}} gradient background, the "'''MARVEL'''" logo fades into a solid white color. As the background is finished, "'''MARVEL'''" continues to zoom away as the logo fades out.


'''Trivia:''' This logo was made by Prologue Films and Imaginary Forces (a behind-the-scenes featurette can be seen on their websites, seen [https://prologue.com/portfolio-item/marvel-logo-2/ here] and [https://imaginaryforces.com/project/marvel-studios here]). This logo was directed by Kyle Cooper, and according to ''Spider-Man'' producer Laura Ziskin, received an ovation at the film's world premiere.
'''Trivia:''' This logo was made by Prologue Films and Imaginary Forces (a behind-the-scenes featurette can be seen on their websites, seen [https://prologue.com/portfolio-item/marvel-logo-2/ here] and [https://imaginaryforces.com/project/marvel-studios here]). This logo was directed by Kyle Cooper, and according to ''Spider-Man'' producer Laura Ziskin, received an ovation at the film's world premiere.
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* Starting with ''Iron Man'' in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line.
* Starting with ''Iron Man'' in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line.
* There is a warp-speed version on ''Iron Man: Armored Adventures.''
* There is a warp-speed version on ''Iron Man: Armored Adventures.''
* "MARVEL" is occasionally enclosed in a white rectangle, with the normally gradient {{Font color|red|red}} background being a solid color. Sometimes, the words "IN ASSOCIATION WITH" appear above the rectangle. The regular version of the rectangular variant was seen on ''Marvel's The Avengers'', ''The Amazing Spider-Man'', ''Iron Man 3'', and early episodes of ''Agents of S.H.I.E.L.D.'' The version with "IN ASSOCIATION WITH" above the rectangle was seen on ''Venom'', ''Spider-Man: Into the Spider-Verse'', ''The New Mutants'', ''Venom: Let There Be Carnage'', and ''Morbius''. At the beginning of episodes of the anime series ''Marvel's Future Avengers'', the Marvel logo quickly zooms out into its normal position, then slows down.
* "MARVEL" is occasionally enclosed in a white rectangle, with the normally gradient {{color|red}} background being a solid color. Sometimes, the words "IN ASSOCIATION WITH" appear above the rectangle. The regular version of the rectangular variant was seen on ''Marvel's The Avengers'', ''The Amazing Spider-Man'', ''Iron Man 3'', and early episodes of ''Agents of S.H.I.E.L.D.'' The version with "IN ASSOCIATION WITH" above the rectangle was seen on ''Venom'', ''Spider-Man: Into the Spider-Verse'', ''The New Mutants'', ''Venom: Let There Be Carnage'', and ''Morbius''. At the beginning of episodes of the anime series ''Marvel's Future Avengers'', the Marvel logo quickly zooms out into its normal position, then slows down.
* An in-credit variant is seen at the end of ''X-Men'' and ''X2: X-Men United''.
* An in-credit variant is seen at the end of ''X-Men'' and ''X2: X-Men United''.
* A still logo is seen on the GBA version of ''Fantastic Four'', and the TV spots for ''Venom: Let There Be Carnage''.
* A still logo is seen on the GBA version of ''Fantastic Four'', and the TV spots for ''Venom: Let There Be Carnage''.
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'''Nicknames:''' "The Flipbook III", "The Zoom Out III", "The Marvel Cinematic Universe", "How to Build a Universe", "Phase Three/Four"
'''Nicknames:''' "The Flipbook III", "The Zoom Out III", "The Marvel Cinematic Universe", "How to Build a Universe", "Phase Three/Four"


'''Logo:''' We start with the first five seconds of the 5th logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man (Robert Downey Jr.), Hulk, Black Panther (Chadwick Boseman), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), Groot (Vin Diesel), Star-Lord (Chris Pratt), Thor (Chris Hemsworth) and Captain America (Chris Evans)), culminating with a shot of Captain America throwing his shield in ''Captain America: The First Avenger''. This segues into archival footage of Marvel Studios films from every phase being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a {{Font color|silver|silver}} rectangle (the footage can vary depending on the film). As the camera zooms out, the stock footage and background fade into solid {{Font color|red|red}} and two lines next to "MARVEL" expand outward to reveal the word "STUDIOS". The logo ends with a faintly visible shine.
'''Logo:''' We start with the first five seconds of the 5th logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man (Robert Downey Jr.), Hulk, Black Panther (Chadwick Boseman), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), Groot (Vin Diesel), Star-Lord (Chris Pratt), Thor (Chris Hemsworth) and Captain America (Chris Evans)), culminating with a shot of Captain America throwing his shield in ''Captain America: The First Avenger''. This segues into archival footage of Marvel Studios films from every phase being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a {{Font color|silver|silver}} rectangle (the footage can vary depending on the film). As the camera zooms out, the stock footage and background fade into solid {{color|red}} and two lines next to "MARVEL" expand outward to reveal the word "STUDIOS". The logo ends with a faintly visible shine.


'''Trivia:''' This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo.
'''Trivia:''' This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo.
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'''Variants:'''  
'''Variants:'''  
* On 3D prints, during the part where Captain America throws his shield in ''Captain America: The First Avenger'', the shield flies towards the front of the screen for a 3D pop-out effect.
* On 3D prints, during the part where Captain America throws his shield in ''Captain America: The First Avenger'', the shield flies towards the front of the screen for a 3D pop-out effect.
* On ''Avengers: Infinity War'', it ends with the solid {{Font color|red|red}} background turning to black, and with the "IO" in "STUDIOS" turning into a {{Font color|red|red}} number 10 (as "MARVEL STUD{{Font color|red|10}}S"), celebrating its 10th anniversary of the Marvel Cinematic Universe. This variant also appears on ''Ant-Man and the Wasp,'' as well as the trailers for ''Captain Marvel'', ''Avengers: Endgame'' and ''Spider-Man: Far From Home.''
* On ''Avengers: Infinity War'', it ends with the solid {{color|red}} background turning to black, and with the "IO" in "STUDIOS" turning into a {{color|red}} number 10 (as "MARVEL STUD{{Font color|red|10}}S"), celebrating its 10th anniversary of the Marvel Cinematic Universe. This variant also appears on ''Ant-Man and the Wasp,'' as well as the trailers for ''Captain Marvel'', ''Avengers: Endgame'' and ''Spider-Man: Far From Home.''
* Over the years the footage featured in the logo changes, usually to reflect new characters and movies. See [[Logo Variations - Marvel Studios|here]] for a comprehensive list of these variants.
* Over the years the footage featured in the logo changes, usually to reflect new characters and movies. See [[Logo Variations - Marvel Studios|here]] for a comprehensive list of these variants.
* Starting with ''WandaVision'', the logo is darker in the Phase Four variant than the Phase Three variant. Furthermore, some of the archival footage from films in Phase One and Phase Two are replaced with some of the archival footage from films in Phase Three. Furthermore, the images of the heroes shown above are now colored in grey.
* Starting with ''WandaVision'', the logo is darker in the Phase Four variant than the Phase Three variant. Furthermore, some of the archival footage from films in Phase One and Phase Two are replaced with some of the archival footage from films in Phase Three. Furthermore, the images of the heroes shown above are now colored in grey.
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'''Closing Variants:'''
'''Closing Variants:'''
* A still version with the finished product of the logo appeared at the end of ''Doctor Strange''.
* A still version with the finished product of the logo appeared at the end of ''Doctor Strange''.
* A still version with a solid {{Font color|red|red}} background and solid white text appears at the end of every MCU film starting with ''Guardians of the Galaxy Vol. 2'', except for ''Spider-Man'' films in the MCU, as they are distributed by Sony. This is followed by a black screen with white text reading "Distributed by WALT DISNEY STUDIOS MOTION PICTURES".
* A still version with a solid {{color|red}} background and solid white text appears at the end of every MCU film starting with ''Guardians of the Galaxy Vol. 2'', except for ''Spider-Man'' films in the MCU, as they are distributed by Sony. This is followed by a black screen with white text reading "Distributed by WALT DISNEY STUDIOS MOTION PICTURES".


'''FX/SFX:''' Amazing CGI; both the main and Special Presentation variants were done by PERCEPTION.
'''FX/SFX:''' Amazing CGI; both the main and Special Presentation variants were done by PERCEPTION.
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</gallery>{{Vimeo|id=216273317|title1=Prologue Films // Marvel Studios : Logo Rebrand}}
</gallery>{{Vimeo|id=216273317|title1=Prologue Films // Marvel Studios : Logo Rebrand}}


'''Logo:''' On a dark red gradient background, the camera slowly zooms out as archival footage of various Marvel Studios films slide down from the top of the screen while being projected onto a row of six bars. The bars slowly rotate to the left to reveal themselves as the word "MARVEL" in {{Font color|red|red}}, against a silver rectangle. This turns the footage red, and as the camera continues to zoom out, a rectangular border surrounding the word "STUDIOS" slides in from the right of "MARVEL". The footage fades out and the logo shines. Basically, it's a prototype of the 6th logo.
'''Logo:''' On a dark red gradient background, the camera slowly zooms out as archival footage of various Marvel Studios films slide down from the top of the screen while being projected onto a row of six bars. The bars slowly rotate to the left to reveal themselves as the word "MARVEL" in {{color|red}}, against a silver rectangle. This turns the footage red, and as the camera continues to zoom out, a rectangular border surrounding the word "STUDIOS" slides in from the right of "MARVEL". The footage fades out and the logo shines. Basically, it's a prototype of the 6th logo.


'''Trivia:''' Like the 4th logo, this was done by Prologue.
'''Trivia:''' Like the 4th logo, this was done by Prologue.
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