Marvel Studios: Difference between revisions
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'''Variants:''' | '''Variants:''' | ||
* Sometimes, the comic pages shown in the logo are customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la [[Hanna-Barbera Cartoons|Hanna-Barbera]]'s All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on ''Hulk,'' the background is {{color|green}}, and on the ''Fantastic Four'' movies, the background is {{ | * Sometimes, the comic pages shown in the logo are customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la [[Hanna-Barbera Cartoons|Hanna-Barbera]]'s All-Stars logo). In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on ''Hulk,'' the background is {{color|green}}, and on the ''Fantastic Four'' movies, the background is {{color|blue|blue}}). | ||
* A short/sped-up version of this logo was seen at the end of MTV's ''Spider-Man: The New Animated Series'' from 2003. Some Marvel video games use this variant. | * A short/sped-up version of this logo was seen at the end of MTV's ''Spider-Man: The New Animated Series'' from 2003. Some Marvel video games use this variant. | ||
* Starting with ''Iron Man'' in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line. | * Starting with ''Iron Man'' in 2008, the logo was given an "enhanced" look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word "STUDIOS" spreads out. The line and the word lower themselves below the original line. | ||
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'''Nicknames:''' "The Flipbook II", "The Zoom Out II", "The 3D/CGI Flipbook", "Phase Two" | '''Nicknames:''' "The Flipbook II", "The Zoom Out II", "The 3D/CGI Flipbook", "Phase Two" | ||
'''Logo:''' Same concept as the previous logo. {{ | '''Logo:''' Same concept as the previous logo. {{color|red|Red}}-filtered Marvel comic book panels are still flipping downward, only this time it zooms out to reveal three-dimensional shapes. The comic panels keep moving as the shapes are flipped 180 degrees upward, revealing the shapes to be the letters of "MARVEL" in its current logotype. As the logo zooms out, a rectangle draws itself around the text. The letters are in CGI, and the whole logo turns white as the word "STUDIOS" appears below in {{color|silver|silver}}, before turning to white like the rest of the logo. | ||
'''Variant:''' A shortened version, without the word "STUDIOS", appears on TV shows and video games. Starting in 2021, the background fades to black and transitions to the static logo. | '''Variant:''' A shortened version, without the word "STUDIOS", appears on TV shows and video games. Starting in 2021, the background fades to black and transitions to the static logo. | ||
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'''Nicknames:''' "The Flipbook III", "The Zoom Out III", "The Marvel Cinematic Universe", "How to Build a Universe", "Phase Three/Four" | '''Nicknames:''' "The Flipbook III", "The Zoom Out III", "The Marvel Cinematic Universe", "How to Build a Universe", "Phase Three/Four" | ||
'''Logo:''' We start with the first five seconds of the 5th logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man (Robert Downey Jr.), Hulk, Black Panther (Chadwick Boseman), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), Groot (Vin Diesel), Star-Lord (Chris Pratt), Thor (Chris Hemsworth) and Captain America (Chris Evans)), culminating with a shot of Captain America throwing his shield in ''Captain America: The First Avenger''. This segues into archival footage of Marvel Studios films from every phase being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a {{ | '''Logo:''' We start with the first five seconds of the 5th logo. Then, the pages fade into 3D images of various Marvel Studios characters accompanied by script text describing them (in order of appearance: Iron Man (Robert Downey Jr.), Hulk, Black Panther (Chadwick Boseman), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), Groot (Vin Diesel), Star-Lord (Chris Pratt), Thor (Chris Hemsworth) and Captain America (Chris Evans)), culminating with a shot of Captain America throwing his shield in ''Captain America: The First Avenger''. This segues into archival footage of Marvel Studios films from every phase being projected onto what is revealed after a camera fly-by to be the word "MARVEL" in its current logotype, now carved in a {{color|silver|silver}} rectangle (the footage can vary depending on the film). As the camera zooms out, the stock footage and background fade into solid {{color|red}} and two lines next to "MARVEL" expand outward to reveal the word "STUDIOS". The logo ends with a faintly visible shine. | ||
'''Trivia:''' This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo. | '''Trivia:''' This logo was commissioned in January 2016 by Kevin Feige, the president of Marvel Studios and the chief creative officer of Marvel. It was intended to celebrate the expansiveness and scope of the Marvel Cinematic Universe. Like the 5th logo, some films have the prologue right before the logo. | ||
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'''Variants:''' | '''Variants:''' | ||
* On 3D prints, during the part where Captain America throws his shield in ''Captain America: The First Avenger'', the shield flies towards the front of the screen for a 3D pop-out effect. | * On 3D prints, during the part where Captain America throws his shield in ''Captain America: The First Avenger'', the shield flies towards the front of the screen for a 3D pop-out effect. | ||
* On ''Avengers: Infinity War'', it ends with the solid {{color|red}} background turning to black, and with the "IO" in "STUDIOS" turning into a {{color|red}} number 10 (as "MARVEL STUD{{ | * On ''Avengers: Infinity War'', it ends with the solid {{color|red}} background turning to black, and with the "IO" in "STUDIOS" turning into a {{color|red}} number 10 (as "MARVEL STUD{{color|red|10}}S"), celebrating its 10th anniversary of the Marvel Cinematic Universe. This variant also appears on ''Ant-Man and the Wasp,'' as well as the trailers for ''Captain Marvel'', ''Avengers: Endgame'' and ''Spider-Man: Far From Home.'' | ||
* Over the years the footage featured in the logo changes, usually to reflect new characters and movies. See [[Logo Variations - Marvel Studios|here]] for a comprehensive list of these variants. | * Over the years the footage featured in the logo changes, usually to reflect new characters and movies. See [[Logo Variations - Marvel Studios|here]] for a comprehensive list of these variants. | ||
* Starting with ''WandaVision'', the logo is darker in the Phase Four variant than the Phase Three variant. Furthermore, some of the archival footage from films in Phase One and Phase Two are replaced with some of the archival footage from films in Phase Three. Furthermore, the images of the heroes shown above are now colored in grey. | * Starting with ''WandaVision'', the logo is darker in the Phase Four variant than the Phase Three variant. Furthermore, some of the archival footage from films in Phase One and Phase Two are replaced with some of the archival footage from films in Phase Three. Furthermore, the images of the heroes shown above are now colored in grey. | ||