Marvel Studios: Difference between revisions
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→6th Logo (October 13, 2016-)
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'''Technique Trivia:''' According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio, [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here]. | '''Technique Trivia:''' According to PERCEPTION's concept pitch frames, many different designs of the new logo were proposed. Several animated prototypes experimented with different comic pages and character art to represent the growth and scale of the MCU. Eventually, it became an evolution of the first two logos with the addition of script text, concept art and footage from various MCU films implemented into the familiar flipping pages. The case study for this logo can be shown on PERCEPTION's website [https://www.experienceperception.com/marvel-studios-rebrand.html here], while the making of the logo can be shown on PERCEPTION's YouTube channel [https://www.youtube.com/watch?v=BjQYtejYogI here]. Furthermore, the development process videos can also be shown, all without audio, [https://www.youtube.com/watch?v=5flhaE5NLyo here], [https://www.youtube.com/watch?v=2XDKt_Wyhv4 here], [https://www.youtube.com/watch?v=JZfwZmPhKKk here], [https://www.youtube.com/watch?v=qkMHPhh2O6c here] and [https://www.youtube.com/watch?v=gF9uoXX4OBs here]. An exclusive interview with Kevin from the co-founder of PERCEPTION, Jeremy Laskey, can also be shown [https://www.youtube.com/watch?v=FIcQWr3l9Dk here]. | ||
'''Music/Sounds:''' A heroic orchestral fanfare composed by Michael Giacchino. Starting with ''Guardians of the Galaxy Vol. 2'', the fanfare is slightly re-orchestrated with an emphasis on percussion. | '''Music/Sounds:''' A heroic orchestral fanfare composed by Michael Giacchino. Starting with ''Guardians of the Galaxy Vol. 2'', the fanfare is slightly re-orchestrated by Tyler Bates with an emphasis on percussion. | ||
'''Music/Sounds Trivia:''' As with Brian Tyler and the 5th logo, fanfare composer Michael Giacchino also scored ''Doctor Strange'', the first film to feature this logo. He also composed the opening theme of ''Marvel Studios: Legends'' which uses the same notes of the ending part of the fanfare at the end. Also, he conducted the fanfare, as well as a special arrangement of the fanfare at his concert, ''Michael Giacchino at 50''. The Marvel Studios Suite part of the concert can be heard [https://www.youtube.com/watch?v=qQZHq340aGM here]. A snippet of the fanfare is also heard when Kevin walks into the stage at the start of the D23 Expo Marvel Studios panel since 2017 and the San Diego Comic-Con since 2019, with the last part of the fanfare used in D23 Expo 2017 and the first part of the fanfare used in D23 Expo 2019 and San Diego Comic-Con 2019. Also, the fanfare was used during the 2020 Disney Investor Day, transitioning from the generic music, in which the the last part is shorter than usual as the fanfare starts at the end of the Pixar panel. | '''Music/Sounds Trivia:''' As with Brian Tyler and the 5th logo, fanfare composer Michael Giacchino also scored ''Doctor Strange'', the first film to feature this logo. He also composed the opening theme of ''Marvel Studios: Legends'' which uses the same notes of the ending part of the fanfare at the end. Also, he conducted the fanfare, as well as a special arrangement of the fanfare at his concert, ''Michael Giacchino at 50''. The Marvel Studios Suite part of the concert can be heard [https://www.youtube.com/watch?v=qQZHq340aGM here]. A snippet of the fanfare is also heard when Kevin walks into the stage at the start of the D23 Expo Marvel Studios panel since 2017 and the San Diego Comic-Con since 2019, with the last part of the fanfare used in D23 Expo 2017 and the first part of the fanfare used in D23 Expo 2019 and San Diego Comic-Con 2019. Also, the fanfare was used during the 2020 Disney Investor Day, transitioning from the generic music, in which the the last part is shorter than usual as the fanfare starts at the end of the Pixar panel. | ||